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Best practice article

Research opportunities with Cause IQ

Determine if an organization is a good fit for your company's or nonprofit's needs

In this help article...

Many business opportunities come from inbound requests, such as referrals, SEO webpage landing pages, random RFPs, and social media campaigns, to name a few. However, not all of these inbound opportunities are equal, and many are not even a good fit for your business to begin with. Figuring out which inbound opportunities you should pursue and which ones you should stay away from can save many hours of your time and allows you to focus your efforts in the right direction.

Cause IQ provides our customers with the data and tools they need to decide if an inbound opportunity is the right fit to grow their business. We have you covered, from understanding if an organization meets your target market criteria, learning which vendors the organization already works with, knowing what the nonprofit does and cares about, and learning if they can afford to work with you.

See if an organization is in your target market

Cause IQ mines organizational information from over a dozen data sources and displays all data for a specific organization in one place: their profile page. Cause IQ's organization profile pages are a great place to start when researching your inbound opportunities. Our customers access a specific organization's profile to view key financial (e.g., Total revenues) and descriptive (e.g., City, State) information to help determine if they're the right fit for their company. For example, you can access an organizations profile to view the quantitative data that's most important to you (KPIs) and understand what the organization's main activities are. To learn more about how you can use Cause IQ to determine if a specific organization is in your target market, check out these links for best practices:

Here's a video showing you how you can change the Quick fields and KPIs on an organization's profile and what an organization's detailed Excel report looks like:

 

Understand interactions with vendors and service providers

Nonprofits procure products and services from thousands of third-party vendors each year, and knowing which firms your inbound opportunities work with helps you determine if they're the right fit for your company. Cause IQ has data sources dedicated to identifying the vendors organizations use and features that help our customers quickly understand the services they provide. For example, you can access the "Vendors" tab on an organization's profile page to view the accounting firm that prepared the organization's 990, the professional fundraisers the organization uses to help them raise money (if available),  the technologies the organization uses to operate, and more. Check out these articles for more information on how you can use Cause IQ to better understand which vendors/service providers organizations interact with:

Here's a video showing you how you can view all identified vendors an organization works with:

 

Understand organizational mission and structure

To help our customers decide if an organization is a good fit for their business, we mine organizational data to categorize their types, activities, and issue areas. Cause IQ uses multiple fields to help categorize organizations, and the information is readily available so you can fully understand what an organization does and how it's structured. For example, you can access an organization's profile to view their Issues and missions, NTEE codes, NAICS codes, and a Detailed description to learn more. Check out these articles for best practices on how you can use Cause IQ to understand what organizations do and what they care about:

Here's an overview video showing you how you can access an organization's classifications, their detailed description, and how you can view categorical data for multiple organizations at once:

 

Determine if an organization has a sufficient budget

Nonprofits spend billions of dollars procuring products and services from private sector firms each year, but some organizations have much bigger budgets than others. Cause IQ is full of financial information that helps our customers determine if an organization can afford to buy from them. Cause IQ gives you access to vendor contract amounts (when available) and fee-for-service expense fields, so you can understand an organization's spending habits, and ultimately, make the decision if they have the budget to purchase your products or services. For example, you can access the "Vendors" tab on an organization's profile to view how much an organization pays a fundraising consultant and the "Financials" tab to see how much the organization spends on accounting services. To learn more about how you can use Cause IQ to determine if an organization can afford your products or services, check out these links for best practices:

Here's a video that shows where you can see how much an organization spends with a specific vendor, how much they spend in different service industries, and how you can view fee-for-service expenses for multiple inbound opportunities at once:

 

See foundations grantmaking activity

Cause IQ mines grant data from the main Form 990 and the 990-PF to help you understand foundations grantmaking activity. We've implemented tools that are designed for our nonprofit customers to research foundations and realize development opportunities for their organization. For example, you can access the "Grantmaking" section of a foundation's profile page to see a summary of the foundation's grantmaking activity, trends of the types of nonprofits the foundation gives to, their grant recipients, and a list of all the grants Cause IQ has identified the foundation making. Check out the best practice articles below for more details on how you can use Case IQ view and understand foundations grantmaking activity:

Here's a video that shows you where you can understand a foundation's grantmaking activity, view a list of the grants they make, and see specific grant details:

 

Cause IQ gives you access to an abundance of organization-specific information that our customers find useful when preparing for meetings with a prospect, learning more about a client's needs, or assessing a peer organization. Cause IQ designed our organization profile pages to show as much detail as possible on an organization in an easy to digest format to help you perform due diligence on a certain entity. For example, you can access an organization's profile page to understand its operational activity, view and download historical financial information, and access raw Form 990s. To learn more about how you can use Cause IQ to research an organization's trends and operations, check out these best practices:

Here's a look at where you can access industry-specific organizational information, download detailed Excel reports for an organization, download raw Form 990s, and view an organization's descriptive details: