Wine Road Northern Sonoma County

The Wine Road hosts three major events each year:winter wineland, barrel tasting, and a Wine & food affair.collectively these events brought approximately 17,000 visitors to the area to taste Wine and learn about the region.over 100 wineries participated in each of the events. The wineries that participate in winter wineland focus on 1 varietal,offering vertical tasting, library wines or new releases for a more in-depth tasting experience and to help guests learn the nuances of that one particular varietal.barrel tasting is a unique opportunity to taste Wine while it is still in the barrel and it is an educational experience that demonstrates how Wine ages in the barrel.

Public relations/marketing:working with a public relations manager, our executive director travels to various cities to educate the press about the uniqueness of the Wine Road the confluence of the alexander, dry creek and russian river valleys. Working with the press, we strive to attract tourists to the area from those various cities. The Wine Road also hosts journalists in our area, taking them on a detailed touring experience that they coudl subsequently share with their readers.

Website/map:another primary component of the Wine Road mission is the wesite where information is presented about the enjoyable and interesting activities that are offered by the avas, including maps for visitors to plan their itinerary. Along with interactive online maps, the Wine Road produces and distributes 400,000 printed maps a year via their members, visitor centers through out the state, chambers of commerce, and in response to consumer map requests via our online form.wineroad.com averages 30,000 unique visitors per month