Program areas at The Orton Family Foundation
Training activities - The Foundation works to develop and implement The "community heart & soul" method, including work within heart & soul communities, partnership implementation projects, and curriculum and training targeted toward communities, partners, "heart & soul coaches and other related Foundation program activities. As part of The task, The Foundation builds awareness, acceptance, and use of The community heart & soul philosophy, principles, process, and model with external partners and stakeholders.
Marketing activities - The Foundation works to identify priority target markets, and develop and execute marketing strategies that will reach and persuade those target audiences to support, fund, and implement community heart & soul. As part of The task, The Foundation builds awareness, acceptance, and use of The community heart & soul philosophy, principles, process, and model with external partners and stakeholders. One of The ways this is achieved is through The use of its website and social media to broadcast lessons and success stories. The Foundation is also working to shape and strengthen its voice, ensuring that all messages are consistent, clear, persuasive, and visually powerful for effective communication to a wide, diverse, external audience.
Market development activities - The Foundation engages in a variety of market development activities to promote awareness and adoption of The community heart & soul model. Market development programs include part-time contracting with independent heart & soul coaches to actively market The model to new communities in their geographic areas by email, phone, online webinars, and in-person presentations. The Foundation also provides a limited number of matching "seed grants" to help new communities pay for startup expenses associated with implementing The heart & soul model.
Revenue from "community heart & soul" training activities.