EIN 54-0354660

Retail Alliance

IRS 501(c) type
501(c)(6)
Num. employees
10
Year formed
1903
Most recent tax filings
2024-12-01
NTEE code, primary
Description
Retail Alliance serves the retail community of greater Hampton Roads by providing products and services to retailers and promoting the interest of the retail community.
Also known as...
Retail Merchants Association of Tidewater Virginia
Total revenues
$1,886,100
2024
Total expenses
$1,544,896
2024
Total assets
$25,340,224
2024
Num. employees
10
2024

Program areas at Retail Alliance

Conducted advocacy and grassroots communications efforts regarding issues of importance to members (larceny thresholds, sales tax absorption, etc) through orientation sessions, presentations, written documentation (newsletters, etc) and conducted surveys on salient issues. This effort was for the benefit of all 334 members, of which approximately 235 actively participated.
Actively presented information on the Retail industry, best practices and member initiatives to members and others in the form of a weekly e-newsletter.
Conducted 13 networking events for members to fraternize with peers and share information, 7 educational meetings for members, and 1 legislative forum with members.
Oversee a loss prevention task force for members and law enforcement to educate members on the issues related to the prevention of Retail theft, organized Retail crime, and general inventory shrinkage.
Conducted forums to educate and recognize retailers in hampton roads; Virginia Retail matters luncheon where results of in-depth state-wide study of all things related to Retail is presented, retailer of the year event acknowledges the critical role played by retailers, and retailpreneur series a comprehensive educational series,

Who funds Retail Alliance

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
The Perry Family Foundation / Patricia and Douglas Perry FoundationFurther Donee's Charitable Purpose$25,000

Financials for Retail Alliance

RevenuesFYE 12/2024
Total grants, contributions, etc.$0
Program services$613,537
Investment income and dividends$815,806
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$134,713
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$322,044
Total revenues$1,886,100
Data update history
April 3, 2026
Posted financials
Added Form 990 for fiscal year 2024
September 20, 2025
Received grants
Identified 1 new grant, including a grant for $25,000 from The Perry Family Foundation / Patricia and Douglas Perry Foundation
March 2, 2025
Posted financials
Added Form 990 for fiscal year 2023
October 18, 2024
Updated personnel
Identified 2 new personnel
August 25, 2024
Received grants
Identified 1 new grant, including a grant for $25,000 from The Perry Family Foundation / Patricia and Douglas Perry Foundation
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Science and technologyEconomic developmentBusiness and industry
Characteristics
Legally formed as corporationMembershipsPolitical advocacyState / local level
General information
Address
101 W Main St 905
Norfolk, VA 23510
Metro area
Virginia Beach-Norfolk-Newport News, VA-NC
County
Norfolk city, VA
Website URL
retailalliance.com/ 
Phone
(757) 466-1600
Facebook page
RetailAlliance 
Twitter profile
@retailalliance 
IRS details
EIN
54-0354660
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1903
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status
Central organization
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