EIN 54-0354660

Retail Alliance

IRS 501(c) type
501(c)(6)
Num. employees
15
Year formed
1903
Most recent tax filings
2022-12-01
NTEE code, primary
Description
Retail Alliance serves the retail community of greater Hampton Roads by providing products and services to retailers and promoting the interest of the retail community.
Also known as...
Retail Merchants Association of Tidewater Virginia
Total revenues
$148,924
2022
Total expenses
$1,582,730
2022
Total assets
$23,043,987
2022
Num. employees
15
2022

Program areas at Retail Alliance

Conducted advocacy and grassroots communications efforts regarding issues of importance to members (larceny thresholds, sales tax absorption, etc) through orientation sessions, presentations, written documentation (newsletters, etc) and conducted surveys on salient issues. This effort was for the benefit of all 423 members, of which approximately 423 actively participated.
Actively presented information on the Retail industry, best practices and member initiatives to members and others in the form of a weekly e-newsletter.
Conducted 25 networking events for members to fraternize with peers and share information, 12 educational meetings for members, and 11 strategic planning meetings with members.conducted peer exchange groups for Retail owners to discuss challenges and best practices.
Oversee a loss prevention task force for members and law enforcement to educate members on the issues related to the prevention of Retail theft, organized Retail crime, and general inventory shrinkage.
Coordinated the purchase of advertising for use by members in conjunction with Retail events (sales tax holiday, mothers day, fathers day, christmas, etc)
Conducted signature forums to educate and recognize retailers in hampton roads; southside quarterly breakfast and annual retailer of the year gala.

Who funds Retail Alliance

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
The Perry Family Foundation / Patricia and Douglas Perry FoundationFurther Donee's Charitable Purpose$25,000

Personnel at Retail Alliance

NameTitleCompensation
Jennifer CrittendenBoard Member
Ray MattesPresident and Chief Executive Officer
Kylie RossVice President, Marketing and Communications
Amy CardonaVice President of Sales, Ra Business Solutions
Jeff JoynerRegional Vice President NC and SC, Ra Business Solutions
...and 4 more key personnel

Financials for Retail Alliance

RevenuesFYE 12/2022
Total grants, contributions, etc.$0
Program services$574,626
Investment income and dividends$396,679
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-822,381
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$148,924

Form 990s for Retail Alliance

Fiscal year endingDate received by IRSFormPDF link
2022-122023-10-03990View PDF
2021-122022-10-21990View PDF
2020-122021-11-10990View PDF
2018-122020-02-10990View PDF
2017-122018-12-22990View PDF
...and 8 more Form 990s
Data update history
August 17, 2023
Updated personnel
Identified 9 new personnel
July 30, 2023
Posted financials
Added Form 990 for fiscal year 2021
June 30, 2023
Posted financials
Added Form 990 for fiscal year 2020
June 29, 2023
Updated personnel
Identified 4 new personnel
May 23, 2023
Received grants
Identified 1 new grant, including a grant for $25,000 from The Perry Family Foundation / Patricia and Douglas Perry Foundation
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Science and technologyBusiness and industry
Characteristics
MembershipsPolitical advocacyState / local level
General information
Address
838 Granby St
Norfolk, VA 23510
Metro area
Virginia Beach-Norfolk-Newport News, VA-NC
County
Norfolk city, VA
Website URL
retailalliance.com/ 
Phone
(757) 466-1600
Facebook page
RetailAlliance 
Twitter profile
@retailalliance 
IRS details
EIN
54-0354660
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1903
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status
Central organization
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