Cause IQ organization profile

Pasadena Tournament of Roses

Program areas | Form 990s | Financials | Vendors | Personnel | Peers

Pasadena Tournament of Roses is a fair based in Pasadena, CA that was founded in 1895. As of 2019 they had $101 million in revenue and $51 million in assets.

Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the New Year's Day Rose Parade since 1890 and the Rose Bowl since 1902.

Previous legal names or variations of their name include: Pasadena Tournament Of Roses Association.

(626) 449-4100
Fiscal year end:
Revenue trends:
Asset trends:

Program areas at Pasadena Tournament of Roses

Rose bowl game - the association, with its volunteer membership, organizes and conducts the annual collegiate postseason football rose bowl game on new year's day. On january 1, 2019, the assocaiton hosted the pac-12 champion against the big ten champion in front of approximately 92,000 live viewers. The rose bowl game showcases two of the nation's top collegiate teams in a post-season match-up, in front of approximately 95,000 live viewers. The game was also televised live on espn to over 16 million viewers.

Other association events - the association, in its efforts to promote the city of pasadena, its surrounding communities and its culture, organizes several events relating to the rose parade and rose bowl game for those who wish to attend the tournament events. These events consist of post parade (viewing of the floats on city streets after the parade is ended), float decorating (viewing of the floats in the final decoration stages), hall of fame induction ceremony (induction of the current hall of fame class), bandfest (showcase of the rose parade bands at pasadena city college), equestfest (showcase of the rose parade equestrian units at the la equestrian center), rose queen announcement and coronation ceremony, and the vip tailgate party. Over 125,000 people attended these events. It is the intent of the association to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse ...

Rose parade - the association with its volunteer membership, organizes and conducts the annual rose parade on new year's day. Since 1889, the association has staged this premiere event that showcase marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats. Over 700,000 spectators line the streets of pasadena to view the parade live in addition to the live television broadcast to over 46 million viewers nationwide and over 28 million viewers internationally. It is the intent of the association, for educational purposes, to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community are reflected in its organization, structure, events, and activities. Further, it is the intent of the association to promote the city of pasadena, its community and culture through tournament of ...

Form 990s for Pasadena Tournament of Roses

Fiscal year endingDate received by IRSFormPDF link
2019-04Nov 1, 2019990View PDF
2018-04Dec 22, 2018990View PDF
2017-04Oct 30, 2017990View PDF
2016-04Jan 10, 2017990View PDF
2015-04Jan 8, 2016990View PDF
...and five more Form 990 PDFs

Financials for Pasadena Tournament of Roses

Total grants, contributions, etc.$123,845
Program services$100,959,558
Investment income and dividends$571,652
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$8,604
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$5,131
Miscellaneous revenues$0
Total revenues$101,668,790

Vendors for Pasadena Tournament of Roses

VendorServicesAmount paidDate
WordPressContent management system software2020-06-25
████ ██████ ███Tax accounting2019-11-01
████████ █████████████ ███████Float Builder Event Organizer$907,4712019-04-01
████ ██ ████████Public Works Services Property Rentals$1,856,2132019-04-01
█████████ █████Entertainment Production Services$671,6182019-04-01
████ ████ █████████ ███████Stadium Operation Costs and Improvements$2,139,6642019-04-01
█████ ███ ███Event Security and Ticket Sales Services$722,9312019-04-01
█████████ ████████Software2018-11-01

Personnel at Pasadena Tournament of Roses

NameTitleCompensationMost recent data
David EadsExecutive Director and Chief Executive Officer$390,044June 12, 2020
Edward E CoreyFormer Chief Operations Officer$197,146April 30, 2019
████ █████Chief Financial Officer-June 12, 2020
█████ ███Chief Administrative Officer , Rose Bowl Game / Cao - Rose Bowl Game$238,694June 12, 2020
███ ████Chief Creative and Development Officer, Rose Parade-July 17, 2019
███ █████Vice President-June 12, 2020
█████ ███Director , Executive Office and Events-June 12, 2020
████ █████████Senior Director of Operations , Rose Bowl Game / Senior Dir - Oper Rose B$135,134June 12, 2020
█████ ████████Director , Finance-June 12, 2020
█████ ████Senior Director, Marketing and Communications$177,940July 17, 2019
...and 24 more key personnel

Peer county fairs

1The San Diego Foundation501(c)(3)$155 millionSan Diego, CA
2Jewish Community Foundation of the Jewish Federation Council of Greater Los Angeles501(c)(3)$105 millionLos Angeles, CA
3Academy Foundation501(c)(3)$111 millionBeverly Hills, CA
4Sobrato Family Foundation (SFF)501(c)(3)$76 millionMountain View, CA
5Startup Education501(c)(3)$25 millionMountain View, CA
6MJH Education and Healthcare Assistance Foundation501(c)(3)$41 millionBeverly Hills, CA
7East Bay Community Foundation (EBCF)501(c)(3)$133 millionOakland, CA
8Community Food Bank / Food Opportunities Organization & Distribution Inc501(c)(3)$64 millionFresno, CA
9Access Services501(c)(3)$165 millionEl Monte, CA
10The Eric and Wendy Schmidt Fund for Strategic Innovation501(c)(3)$37 millionPalo Alto, CA
11Feeding America Riverside and San Bernardino Counties501(c)(3)$46 millionRiverside, CA
12Catholic Community Foundation of Los Angeles (CCF LA)501(c)(3)$69 millionLos Angeles, CA
13Tiger Woods Charity Event Corporation501(c)(3)$58 millionIrvine, CA
14Health Center Partners501(c)(3)$30 millionSan Diego, CA
15Feeding San Diego501(c)(3)$53 millionSan Diego, CA
16Vitamin Angels501(c)(3)$89 millionSanta Barbara, CA
17Jewish Community Foundation of San Diego501(c)(3)$131 millionSan Diego, CA
18Monterey Peninsula Foundation (MPF)501(c)(3)$38 millionMonterey, CA
19American Youth Soccer Organization501(c)(3)$75 millionTorrance, CA
20Golden Gate Regional Center (GGRC)501(c)(3)$300 millionSan Francisco, CA
21Sierra Club Foundation501(c)(3)$105 millionOakland, CA
22Orange County Community Foundation (OCCF)501(c)(3)$94 millionNewport Beach, CA
23Saul Brandman Foundation501(c)(3)$226 millionBeverly Hills, CA
24Group Health Cooperative of Eau Claire501(c)(3)$164 millionEau Claire, WI
25Consortium for Command Control Communications and Computer Technologies501(c)(3)$54 millionWashington, DC