EIN 95-1725190

Pasadena Tournament of Roses

IRS 501(c) type
501(c)(3)
Num. employees
41
Year formed
1895
Most recent tax filings
2020-04-01
NTEE code, primary
Description
Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the New Year's Day Rose Parade since 1890 and the Rose Bowl since 1902.
Also known as...
Pasadena Tournament of Roses Association
Total revenues
$102,509,795
2020
Total expenses
$101,186,591
2020
Total assets
$49,809,094
2020
Num. employees
41
2020

Program areas at Pasadena Tournament of Roses

Rose bowl game - the Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football rose bowl game on new year's day. On january 1, 2020, the Association hosted the pac-12 champion against the big ten champion in front of approximately 90,500 live viewers. The game was also televised live on espn to over 16 million viewers.
Other Association events - the Association, in its efforts to promote the city of Pasadena, its surrounding communities and its culture, organizes several events relating to the rose parade and rose bowl game for those who wish to attend the Tournament events. These events consist of post parade (viewing of the floats on city streets after the parade is ended), float decorating (viewing of the floats in the final decoration stages), hall of fame induction ceremony (induction of the current hall of fame class), bandfest (showcase of the rose parade bands at Pasadena city college), equestfest (showcase of the rose parade equestrian units at the la equestrian center), rose queen announcement and coronation ceremony, and the vip tailgate party. 93,683 people attended these events. It is the intent of the Association to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.
Rose parade - the Association with its volunteer membership, organizes and conducts the annual rose parade on new year's day. Since 1889, the Association has staged this premiere event that showcase marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats. Over 700,000 spectators line the streets of Pasadena to view the parade live in addition to the live television broadcast to over 46 million viewers nationwide and over 28 million viewers internationally. It is the intent of the Association, for educational purposes, to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community are reflected in its organization, structure, events, and activities. Further, it is the intent of the Association to promote the city of Pasadena, its community and culture through Tournament of Roses parade.

Grants made by Pasadena Tournament of Roses

GranteeGrant descriptionAmount
Big Ten Conference (B1G)To Enhance the Quality of Intercollegiate Athletics$37,673,305
PAC-12 ConferenceTo Enhance the Quality of Intercollegiate Athletics$37,673,305
Pasadena Tournament of Roses FoundationGeneral Support$59,397
...and 13 more grants made

Who funds Pasadena Tournament of Roses

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
SCAN FoundationRegister for the 2020 Rose Parade.$9,880

Personnel at Pasadena Tournament of Roses

NameTitleCompensation
David EadsExecutive Director and Chief Executive Officer$413,835
Jeff AllenChief Financial Officer
Kevin AshChief Administrative Officer , Rose Bowl Game$242,592
Alice GuoDirector , Executive Office and Events
John HendersonSenior Director of Operations , Rose Bowl Game$139,915
...and 27 more key personnel

Financials for Pasadena Tournament of Roses

RevenuesFYE 04/2020
Total grants, contributions, etc.$126,400
Program services$99,817,461
Investment income and dividends$459,288
Tax-exempt bond proceeds$0
Royalty revenue$198,447
Net rental income$0
Net gain from sale of non-inventory assets$1,902,603
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$5,596
Miscellaneous revenues$0
Total revenues$102,509,795

Form 990s for Pasadena Tournament of Roses

Fiscal year endingDate received by IRSFormPDF link
2020-042021-02-17990View PDF
2019-042019-11-01990View PDF
2018-042018-12-22990View PDF
2017-042017-10-30990View PDF
2016-042017-01-10990View PDF
...and 6 more Form 990s

Organizations like Pasadena Tournament of Roses

OrganizationLocationRevenue
Atlanta Community Food BankAtlanta, GA$231,326,752
East Tennessee Foundation (ETF)Knoxville, TN$26,643,937
The Dallas FoundationDallas, TX$97,887,988
The Boston Foundation (TBF)Boston, MA$182,767,888
The Oregon Community FoundationPortland, OR$355,016,955
Arkansas Community FoundationLittle Rock, AR$36,585,354
Community Foundation of Jackson HoleJackson, WY$33,731,724
Second Harvest Food Bank of Central FloridaOrlando, FL$180,895,532
Second Harvest Food Bank of Orange CountyIrvine, CA$92,087,181
United Food BankMesa, AZ$40,905,388
Data update history
November 7, 2021
Updated personnel
Identified 6 new personnel
August 22, 2021
Posted financials
Added Form 990 for fiscal year 2020
March 30, 2021
Received grants
Identified 1 new grant, including a grant for $9,880 from SCAN Foundation
March 29, 2021
Used new vendors
Identified 2 new vendors, including , and
September 30, 2020
Posted financials
Added Form 990 for fiscal year 2019
Nonprofit Types
FairsHeadquarter / parent organizationsCharities
Issues
Human services
Characteristics
Operates internationallyState / local levelReceives government fundingEndowed supportCommunity engagement / volunteeringProvides scholarshipsTax deductible donations
General information
Address
391 South Orange Grove Blvd
Pasadena, CA 91184
Metro area
Los Angeles-Long Beach-Anaheim, CA
County
Los Angeles County, CA
Website URL
tournamentofroses.com/ 
Phone
(626) 449-4100
Facebook page
roseparade 
Twitter profile
@roseparade 
IRS details
EIN
95-1725190
Fiscal year end
April
Taxreturn type
Form 990
Year formed
1895
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
N52: Fair, County and Other
NAICS code, primary
7113: Promoters of Performing Arts, Sports, and Similar Events
Parent/child status
Central organization
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