Oregon Cattlemens Association

Positive producer image program has enhanced the public's awareness of the positive contributions of the beef industry across the state of Oregon. By sharing the stories, hardships and messaging of ranchers with the public we move initiatives forward and generate more support for the viability of the cattle industry as a whole. This work is key to our ability to represent, protect, and defend the beef industry from any matters that may have detrimental effects to producers.

To promote environmentally and socially sound cattle industry practices alongside a positive and contemporary image of the industry; improve and strengthen the industry's economics; assure a strong political presence in related areas; and protect industry communities and private property rights.

Provide professional services to study legislation, state and federal, with respect to matters concerning the effect on the beef industry. This information is used to represent, protect, and defend the beef industry from any matters that may have a detrimental effect to producers. Oca has provided reports and electronic updates on the status of matters concerning the effect on the beef industry to the Oregon beef council on a regular basis, allowing them to make decisions based on results. Success of the project is measured by the Oregon beef council's review of the information and their feedback and suggestions to augment future reports.