Latino Victory Project

Strategic communications - through a robust earned and social media program, lvp has worked to inform the public on Latino issue priorties including immigration reform, economic opportunity, a clean and sustainable environment, education and affordable heathcare. We built campaigns with diverse partner organizations to amplify the messages that impact Latino communities most and work to effect lasting policy change.

Engaging Latino influencers - lvp strategically used public influencers via digital outreach, events, and advertising to raise the level of interest and participation in civic engagement. From encouraging naturalization to promoting voter registration to gotv efforts, lvp consistently worked to emphasize the power latinos have to build sustainable change for themselves. We also work to recruit and develop a pipeline of Latino leaders that will continue to uphold this work and be changemakers for their communities. Some of this is done through "the firsts" program, which engages the Latino community by sharing our story to inspire positive change. This program targets "firsts" from Latino families who are generally among the first in the family to achieve educational, financial or other milestones.

Educating latinos on the issues - this program focused on engaging latinos by creating awareness of key policy issues, including research and media outreach. Research and polling are vital to informing the organization's initiatives and honing the focus of our programs. To understand attitudes and beliefs affecting Latino civic engagement, we conduct polling at key inflection points during the year to determine what issues motivated latinos toward engagement, and to understand why latinos chose to participate or not participate, as the case may be. We also perform data analysis on key states that lack Latino representation reflective of the constituents to determine our focus areas and strategy for engagement, and track this publicly on the lvp mapping tool.