EIN 22-3611789

Heros and Cool Kids

IRS 501(c) type
501(c)(3)
Num. employees
2
Year formed
1998
Most recent tax filings
2022-08-01
Description
Heros and Cool Kids fosters pro-social behavior in students and cultivates a caring and disciplined school climate. Co-founded 17 years ago by former NY Jets running back Bruce Harper, the locally-based (NJ/NY) mentoring program has positively impacted students' lives ever since. Its approach combines...
Also known as...
Brunan
Total revenues
$193,946
2022
Total expenses
$210,955
2022
Total assets
$168,357
2022
Num. employees
2
2020

Program areas at Heros and Cool Kids

Heroes & Cool Kids is a school-based mentoring program that was co-founded 17 years ago by the legendary NY Jets running back, Bruce Harper. We have been impacting the lives and childhoods of students ever since. Our locallybased (NJ/NY) program combines experiential learning inspired by professional athletes with leadership development and mentoring. Our program directly impacts young lives by raising awareness about peer pressures, school violence, intolerance, unethical behaviors, as well as reducing the use of drugs, alcohol and tobacco, and delaying the age of experimentation.In 2015, the program involved over 24,000 students, 2,800 student leaders, and 350 teen influencers (coaches, teachers, parents, faith leaders). It was a year in which we placed renewed focus on drug abuse prevention as a result of the growing heroin epidemic among young people in our area.Independent research by Fairleigh Dickinson University found that students in the program - as compared to a control group - showed significant improvement in setting goals and taking responsibility for the achievement of those goals, with 53% of students demonstrating a positive shift. Students also showed significant improvement in taking an unpopular but necessary stand. 40% of students demonstrated increased understanding of this concept, 39% displayed an increase in problem solving ability. As a nonprofit organization, H&CK maintains the highest standards of ethical leadership, fiscal integrity, transparency and cost efficiency. Our administrative cost is 18%.

Who funds Heros and Cool Kids

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
NFL FoundationPlayer Foundation Grants$20,000

Personnel at Heros and Cool Kids

NameTitleCompensation
Bruce HarperPresident$43,126
Susan RudolphPast Executive Director$50,000

Financials for Heros and Cool Kids

RevenuesFYE 08/2022
Total grants, contributions, etc.$21,625
Program services$165,850
Membership dues$0
Investment income and dividends$0
Net gain from sale of non-inventory assets$0
Net income from gaming activities and fundraising events, combined$-244
Net income from sales of inventory$0
Miscellaneous revenues$6,715
Total revenues$193,946

Form 990s for Heros and Cool Kids

Fiscal year endingDate received by IRSFormPDF link
2021-082022-03-18990EZView PDF
2019-082020-09-03990View PDF
2018-082019-06-19990View PDF
2017-082018-03-14990View PDF
2016-082017-08-23990View PDF
...and 10 more Form 990s
Data update history
June 13, 2023
Posted financials
Added Form 990EZ for fiscal year 2021
May 14, 2023
Received grants
Identified 1 new grant, including a grant for $20,000 from NFL Foundation
October 19, 2021
Posted financials
Added Form 990 for fiscal year 2019
September 30, 2020
Posted financials
Added Form 990 for fiscal year 2018
March 4, 2020
Used new vendors
Identified 2 new vendors, including , and
Nonprofit Types
Youth development programsYouth service charitiesCharities
Issues
HealthMental healthHuman servicesChildren
Characteristics
Fundraising races, competitions, and tournamentsTax deductible donations
General information
Address
3 Barrister CT
Fair Lawn, NJ 07410
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
Bergen County, NJ
Website URL
heroesandcoolkids.org/ 
IRS details
EIN
22-3611789
Fiscal year end
August
Taxreturn type
Form 990-EZ
Year formed
1998
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
O30: Adult, Child Matching Programs
NAICS code, primary
624110: Child and Youth Services
Parent/child status
Independent
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