Program areas at WH&LA
Over 150,000 copies of the Wisconsin Lodging directory are printed and distributed through both paid distribution and other delivery channels. The directory includes listings of over 600 Lodging properties around the state, providing travelers with a popular and easy-to-use print guide (with a live version also available on a website) to encourage them to book overnight stays in Wisconsin's Lodging properties. Member properties have reported that the directory generates leads for their properties, providing increased business for Lodging properties around the state, which contributes to their overall general welfare and success.
The targeted marketing program, formerly known as our co-operative program, provided approximately 40 opportunities that allow member properties to join together to gain cost efficiencies and savings in marketing by purchasing collaborative advertising that markets overnight stays at participating properties and local areas along with encouraging access to all member properties by marketing the Association's searchable website that lists all member Lodging properties around the state. This program contributes to the general welfare of members by encouraging travelers to book overnight stays at member properties.
The Wisconsin Lodging conference and trade show provides educational sessions and peer-to-peer networking opportunities to help properties improve their business and become more successful. The symposium allows property owners and operators to learn about the latest products and services available to the industry to make them more operationally efficient and successful. In november 2021, 95 owners and operators participated in this event.
Personnel at WH&LA
Name | Title | Compensation | Date of data |
---|
Bill Elliott | President and Chief Executive Officer | $151,876 | 2023-05-15 |
Faith Loberg | Student Director | $0 | 2021-06-30 |
Gina de Sota | Bookkeeper and Office Manager | | 2022-08-01 |
Kristen Villegas | Former President and Chief Executive Officer | $21,115 | 2021-06-30 |
Rory Madsen | Secretary and Treasurer / Lodging Director | $0 | 2022-06-30 |
...and 11 more key personnel |
Financials for WH&LA
Revenues | FYE 06/2022 | FYE 06/2021 | % Change |
---|
Total grants, contributions, etc. | $22,727 | $76,277 | -70.2% |
Program services | $492,278 | $431,030 | 14.2% |
Investment income and dividends | $22,113 | $13,903 | 59.1% |
Tax-exempt bond proceeds | $0 | $0 | - |
Royalty revenue | $0 | $0 | - |
Net rental income | $0 | $0 | - |
Net gain from sale of non-inventory assets | $0 | $0 | - |
Net income from fundraising events | $0 | $0 | - |
Net income from gaming activities | $0 | $0 | - |
Net income from sales of inventory | $0 | $0 | - |
Miscellaneous revenues | $20,709 | $17,742 | 16.7% |
Total revenues | $557,827 | $538,952 | 3.5% |
Organizations like WH&LA
Organization | Type | Location | Revenue |
---|
Portland Regional Chamber | 501(c)(6) | Portland, ME | $1,407,304 |
New Jersey Asphalt Pavement Association | 501(c)(6) | Hamilton, NJ | $958,129 |
California Landscape Contractors Association (CLCA) | 501(c)(6) | Sacramento, CA | $1,249,342 |
Georgia Utility Contractors Association | 501(c)(6) | Forest Park, GA | $1,497,114 |
Great Falls Area Chamber of Commerce | 501(c)(6) | Great Falls, MT | $548,423 |
California Moving and Storage Association (CMSA) | 501(c)(6) | Cerritos, CA | $831,816 |
Ohio Hotel and Lodging Association | 501(c)(6) | Columbus, OH | $976,477 |
Associated Builders and Contractors Illinois Chapter | 501(c)(6) | Springfield, IL | $1,969,386 |
Santa Ana Chamber of Commerce | 501(c)(6) | Santa Ana, CA | $620,661 |
Envision Greater Fond du Lac (FDLAC) | 501(c)(6) | Fond Du Lac, WI | $1,663,840 |
Data update history
July 21, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 3, 2023
Updated personnel
Identified 11 new personnel
June 8, 2023
Updated personnel
Identified 5 new personnel
May 14, 2023
Updated personnel
Identified 27 new personnel
August 1, 2022
Updated personnel
Identified 4 new personnel
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Business and industry
Characteristics
MembershipsPolitical advocacyFundraising eventsState / local levelReceives government fundingProvides scholarships
General information
- Address
- 125 N Executive Dr 206 Ste 206
- Brookfield, WI 53005
- Metro area
- Milwaukee-Waukesha, WI
- County
- Waukesha County, WI
- Website URL
- wisconsinlodging.org/Â
- Phone
- (262) 782-2851
IRS details
- EIN
- 39-6078094
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1927
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S41: Promotion of Business
- NAICS code, primary
- 813910: Trade Associations
- Parent/child status
- Independent
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