Vote Rev Action Fund

In 2022, we embarked on four design projects and mainstreamed two relational tactics. Accomplishments from this work are summarized below:we designed a tactic that gets dozens of friend-to-friend voting reminders sent per hour. We tested this tactic in Arizona, asking thousands of people to remind their friends to Vote. This test was successful enough that we performed a second test of the tactic in a subsequent election to further evaluate its impact.we refined and tested an early-in-cycle relational turnout tactic, collecting thousands of pledges and matching hundreds of thousands of people to the voter file across multiple states.we refined and tested a scalable relational sms tactic. Using this tactic before and on election day, we texted millions of people across the country, asking them to remind their housemates to vote.we worked to identify tactical improvements to increase per-hour site-based voter registration rates, using our human-centered design process to structure the project.