EIN 75-2456622

VisitDallas (DCVB)

IRS 501(c) type
501(c)(6)
Num. employees
82
City
State
Year formed
1992
Most recent tax filings
2022-09-01
Description
DCVB's mission is to promote Dallas as the ideal business and pleasure destination to the regional, national and international marketplace, and favorably impact the Dallas economy through conventions and tourism.
Also known as...
Dallas Convention and Visitors Bureau
Total revenues
$48,770,031
2022
Total expenses
$45,172,984
2022
Total assets
$22,270,646
2022
Num. employees
82
2022

Program areas at DCVB

City sales and marketing: fiscal year 2022 was characterized by important growth in the meetings and travel economy and exciting news for the future of Dallas. An independent study by tourism economics reports that total visitor volume and spending reached 95% of 2019 levels in 2022, with full recovery forecasted in 2023. In total, visit Dallas booked 1.67 million room nights in fy22 for a total economic impact of $1.88 billion. The team booked 1,103 events, including 20 citywides. Our dynamic sales team pursued new or renewed leads and secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights. This year, Dallas was acknowledged as a gbac star diamond destination due to our exceptional commitment and efforts supporting the program. Facility accreditation played an integral part in the destination's regeneration plan by helping businesses become resilient to future infectious disease outbreaks. The marketing team continued to partner with advertising agency of record, slingshot, for year two of the "find your all" campaign. Total paid media investment was $2.8 million - which ran across a variety of tactics including streaming video, digital, out-of-home, print, paid search and social in regional drive and select fly markets. A series of focus groups were also conducted to investigate perceptions of Dallas as a leisure and meeting destination and to evaluate the effectiveness of the campaign.
Dtpid program management: delivering the programs and improvements of the Dallas tourism public improvement district's annual service plan leveraged a transformative impact throughout the city of Dallas. Paid media placements resulted in 196.7 million impressions in fy22. Dtpid-sponsored conferences and tradeshows were executed by dcvb to amplify Dallas brand recognition. These events produced vital one-on-one appointments with access to important decision-makers who determine the placement of future events and meetings. Over 100 site visits and familiarization tours were conducted in fy22, as dcvb brought tour operators, travel agents, journalists, and event planners to Dallas to experience the city first-hand. Dtpid-funded incentives allowed dcvb to secure future citywide events with a combined economic impact of over $733.9 million.
Event procurement and hospitality: Visitors to Dallas contributed $4.4 billion in direct spending with a total impact of $7.2 billion to the city's economy and supported 43,000 jobs. Visit Dallas was able to secure and support over 1.67 million room nights in fy22. As we emerged from the covid-19 pandemic, our top priority in fy22 was getting the visit Dallas team in front of customers. We do this by promoting Dallas to customers at national, regional and local tradeshows; hosting intimate customer dinners at those events; hosting site inspections for tentative and prospective customers; and bringing customers to Dallas to experience the city and our many attractions for consideration of Dallas for future events. In Dallas' largest event of the year, we hosted the wwe which had an economic impact of over $111.8 million. This year the Dallas sports commission was successful in their bid to serve as a host city for the fifa 2026 world cup.

Grants made by DCVB

GranteeGrant descriptionAmount
Dallas Tourism Public Improvement District (DTPID)General Support$24,107,340

Personnel at DCVB

NameTitleCompensation
Craig DavisPresident and Chief Executive Officer
David CoatsInterim Chief Executive Officer$117,214
Jill LarsenChief Financial Officer$91,395
Jennifer WalkerSenior Vice President and Chief Marketing Officer
D. Bradley KentSenior Vice President and Chief Sales Officer
...and 45 more key personnel

Financials for DCVB

RevenuesFYE 09/2022
Total grants, contributions, etc.$18,734,665
Program services$29,779,819
Investment income and dividends$27,571
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-61,552
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$289,528
Total revenues$48,770,031

Form 990s for DCVB

Fiscal year endingDate received by IRSFormPDF link
2021-092022-07-18990OView PDF
2020-092021-06-30990View PDF
2019-092021-06-07990View PDF
2018-092019-10-11990View PDF
2017-092018-10-16990View PDF
...and 8 more Form 990s
Data update history
April 10, 2023
Updated personnel
Identified 12 new personnel
February 3, 2023
Posted financials
Added Form 990 for fiscal year 2021
November 8, 2022
Used new vendors
Identified 2 new vendors, including , and
December 22, 2021
Updated personnel
Identified 23 new personnel
October 13, 2021
Posted financials
Added Form 990 for fiscal year 2020
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
Address
1807 Ross Ave 450
Dallas, TX 75201
Metro area
Dallas-Fort Worth-Arlington, TX
Website URL
visitdallas.com/ 
Phone
(214) 571-1000
Facebook page
DallasBites 
IRS details
EIN
75-2456622
Fiscal year end
September
Taxreturn type
Form 990
Year formed
1992
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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