EIN 77-0086722

Visit Santa Barbara

IRS 501(c) type
Num. employees
Year formed
Most recent tax filings
Visit Santa Barbara is a nonprofit 501 (c) 6 organization jointly funded by the City of Santa Barbara, County of Santa Barbara, and a membership of 250+ hospitality-related businesses. The collaborative organization’s mission is to market Santa Barbara County as a destination for tourism and film. Our goals are designed to enhance the economies of the city and county through sustained growth in visitor spending, resulting in significant increases in the economic impact in areas of earnings, tax collections and jobs.
Also known as...
Santa Barbara Conference and Visitors Bureau and Film Commission
Total revenues
Total expenses
Total assets
Num. employees

Program areas at Visit Santa Barbara

Our marketing campaigns are comprised of two primary divisions: leisure travel advertising, and content marketing. The first is targeted to likely travelers in key California and direct flight markets using print and digital advertising. The later provides richer storytelling to encourage travelers to plan an overnight trip to the Santa Barbara south coast. Primary elements of our content marketing include social media stories, trip planning ideas such as business listings and itineraries on santabarbaraca.com and distribution of our 200 page visitor magazine.
Sales is comprised of two divisions: group sales and travel trade sales. The first seeks to attract groups of 10 or more for meetings, conferences, incentive travel etc. The later works with travel agents and tour operators to book packaged and independent travel to Santa Barbara. Common tactics for both divisions include sales missions, site inspections and trade show exhibitions across the u.s. and select international markets.
Public relations is responsible for generating non-paid publicity that inspires travel to our region. Tactics include pitching stories to national and international journalists and editors, hosting visiting travel writers who are on assignment, and providing assets such as photography and fact checking.

Personnel at Visit Santa Barbara

Kathy Janega-DykesPresident Chief Executive Officer / President and Chief Executive Officer$146,622
James MintonVice President of Strategic Planning$126,884
Jessylynn PerkinsDirector of Digital Marketing and Content Development
Noelle BubenDirector of Marketing and Events
Karna HughesDirector of Public Relations$104,351
...and 22 more key personnel

Financials for Visit Santa Barbara

RevenuesFYE 06/2021
Total grants, contributions, etc.$1,668,373
Program services$4,352,568
Investment income and dividends$905
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$6,021,846

Form 990s for Visit Santa Barbara

Fiscal year endingDate received by IRSFormPDF link
2021-062022-02-24990View PDF
2020-062021-05-12990View PDF
2019-062021-06-07990View PDF
2018-062019-11-15990View PDF
2017-062018-10-16990View PDF
...and 8 more Form 990s
Data update history
May 10, 2023
Updated personnel
Identified 19 new personnel
May 8, 2023
Used new vendors
Identified 2 new vendors, including , and
February 4, 2023
Posted financials
Added Form 990 for fiscal year 2020
November 14, 2022
Used new vendors
Identified 1 new vendor, including
October 9, 2021
Posted financials
Added Form 990 for fiscal year 2019
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Community improvementEconomic development
MembershipsState / local levelReceives government funding
General information
500 E Montecito St
Santa Barbara, CA 93103
Metro area
Santa Maria-Santa Barbara, CA
Santa Barbara County, CA
Website URL
(805) 966-9222
Facebook page
Twitter profile
IRS details
Fiscal year end
Taxreturn type
Form 990
Year formed
Eligible to receive tax-deductible contributions (Pub 78)
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
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