Program areas at Visit Overland Park
Visit Overland Park Inc planned, implemented, and managed a comprehensive promotion effort that increased the awareness of visitors, businesses, and residents in the region of the qualities that make Overland Park an exceptional tourism destination. The total website sessions for Visit OP exceeded 506K in 2023 while social media generated 9.7M impressions.
Visit Overland Park assisted citywide efforts that will bring groups of visitors to Overland Park, including conventions, special events, youth sports, and other gatherings. Visit Overland Park launched a sports tourism initiative in 2022 to enhance the city's presence the sports tourism market and host both regional and national events using existing facilities. Vist Overland Park will be driving increased economic activity through sports in the form of additional overnight stays, which will provide more lodging and sales tax revenues to the City of Overland Park year over year.
Marketing efforts included social media, digital advertising, video, print, and new website with optimized content.
Financials for Visit Overland Park
| Revenues | FYE 12/2023 | FYE 12/2022 | % Change |
|---|
| Total grants, contributions, etc. | $0 | $500,000 | -100% |
| Program services | $2,587,683 | $2,224,287 | 16.3% |
| Investment income and dividends | $40,383 | $25,259 | 59.9% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $0 | $0 | - |
| Total revenues | $2,628,066 | $2,749,546 | -4.4% |
Organizations like Visit Overland Park
| Organization | Type | Location | Revenue |
|---|
| Visit Roseville | 501(c)(6) | Roseville, MN | $923,000 |
| Visit Elk Grove | 501(c)(6) | Elk Grove, CA | $783,853 |
| Camarillo Hotel and Tourism Association | 501(c)(6) | Camarillo, CA | $741,886 |
| Visit Sheboygan | 501(c)(6) | Sheboygan, WI | $1,884,883 |
| Telluride Tourism Board | 501(c)(6) | Telluride, CO | $3,000,183 |
| Team San Jose | 501(c)(6) | San Jose, CA | $6,488,001 |
| Valley Forge Tourism and Convention Board (VFTCB) | 501(c)(6) | King of Prussia, PA | $10,231,925 |
| Placer Valley Tourism | 501(c)(6) | Rocklin, CA | $2,404,313 |
| Greater Green Bay Convention and Visitors Bureau | 501(c)(6) | Green Bay, WI | $2,743,166 |
| Visit Syracuse | 501(c)(6) | Syracuse, NY | $3,355,062 |
Data update history
August 13, 2024
Posted financials
Added Form 990 for fiscal year 2023
August 4, 2024
Updated personnel
Identified 5 new personnel
January 18, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 11, 2024
Updated personnel
Identified 2 new personnel
December 28, 2023
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
State / local level
General information
- Address
- 5501 W 135th St Ste 2320
- Overland Park, KS 66223
- Metro area
- Kansas City, MO-KS
- County
- Johnson County, KS
- Website URL
- visitoverlandpark.com/
- Phone
- (913) 491-0123
- Facebook page
- visitoverlandpark
IRS details
- EIN
- 48-1057846
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1988
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Independent
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