Cause IQ organization profile

Visit Orlando

Program areas | Form 990s | Financials | Vendors | Personnel | Peers

Visit Orlando is a visitor or convention bureau based in Orlando, FL that was founded in 1983. As of 2019 they had $73 million in revenue and $38 million in assets.

The mission of Visit Orlando is to brand, market and sell the area globally as a premier leisure, convention and business destination to generate positive economic impact.

Previous legal names or variations of their name include: Orlandoorange County Convention And Visitors Bureau.

(407) 363-5872
Fiscal year end:
Revenue trends:
Asset trends:

Program areas at Visit Orlando

Tourism, Convention sales, promotion - promote orlando and orange County as a destination for tourists and location for conventions and trade shows.

Registration services - provision of personnel and reservation assistance to conventions scheduled in theorlando/orange County area.

Membership services - provision of information and schedule educational meetings and seminars for membership.

Form 990s for Visit Orlando

Fiscal year endingDate received by IRSFormPDF link
2018-12Oct 12, 2019990View PDF
2017-12Oct 16, 2018990View PDF
2016-12Oct 12, 2017990OView PDF
2015-12Dec 12, 2016990OView PDF
2014-12Aug 6, 2015990OView PDF
...and five more Form 990 PDFs

Financials for Visit Orlando

Total grants, contributions, etc.$64,109,479
Program services$8,120,324
Investment income and dividends$32,059
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$1,504,391
Miscellaneous revenues$51,650
Total revenues$73,817,903

Vendors for Visit Orlando

VendorServicesAmount paidDate
SalesforceCRM software2019-09-23
███ ███ ███Tax accounting; Audit accounting; Accounting (including auditing)$8,6112019-07-17
██████ ███Advertising$4,293,8932018-12-01
████████ ████ █████ ███Media Agency Market$14,270,7442018-12-01
███████ ███Media Agency Market$2,427,9542018-12-01
███ ██████Media Agency Market$2,822,5172018-12-01
███ ████████ █████ ███Media Agency Market$3,784,9382018-12-01
███ ████████ ████ █████████ ███████ ██ ███████Insurance2018-03-31
...and 19 more vendors

Personnel at Visit Orlando

NameTitleCompensationMost recent data
George AguelPresident and Chief Executive Officer$647,080May 21, 2020
Larry HenrichsChief Operating Officer and Chief Financial Officer$298,080May 21, 2020
████████ █████████Chief Marketing Officer$274,882May 21, 2020
████ ████████Chief Information Officer-May 21, 2020
████ ████████Chief Sales Officer-May 21, 2020
█████ █████Vice President of Communications-May 21, 2020
████ ██████████Vice President of Marketing-May 21, 2020
███████ █████Senior Vice President of Membership and Support Services / Senior Vice President of Member Relations$211,854May 21, 2020
█████ ████Vice President of Human Resources-May 21, 2020
████ ████Senior Vice President of Convention Sales and Services$278,725Jan. 10, 2019
...and 16 more key personnel

Peer convention centers and visitor bureaus

1Visit Florida501(c)(6)$90 millionTallahassee, FL
2Greater Miami Convention and Visitors Bureau (GMCVB)501(c)(6)$36 millionMiami, FL
3Osceola Convention and Visitors Bureau501(c)(6)$24 millionKissimmee, FL
4Atlanta Convention and Visitors Bureau501(c)(6)$33 millionAtlanta, GA
5Gwinnett Convention and Visitors Bureau (GCVB)501(c)(6)$24 millionDuluth, GA
6Detroit Metro Convention and Visitors Bureau (DMCVB)501(c)(6)$19 millionDetroit, MI
7San Francisco Travel Association501(c)(6)$32 millionSan Francisco, CA
8Hawaii Visitors and Convention Bureau (HVCB)501(c)(6)$33 millionHonolulu, HI
9Visit Denver501(c)(6)$39 millionDenver, CO
10Nashville Convention and Visitors Bureau501(c)(6)$33 millionNashville, TN
11Visit San Antonio501(c)(6)$25 millionSan Antonio, TX
12Visitdallas (DCVB)501(c)(6)$44 millionDallas, TX
13Choose Chicago (CCTB)501(c)(6)$34 millionChicago, IL
14Charleston Area Convention and Visitors Bureau501(c)(6)$19 millionCharleston, SC
15Visit Seattle501(c)(6)$23 millionSeattle, WA
16Philadelphia Convention and Visitors Bureau (PHLCVB)501(c)(6)$20 millionPhiladelphia, PA
17Destination DC501(c)(6)$24 millionWashington, DC
18Travel Portland501(c)(6)$29 millionPortland, OR
19New Orleans and Company501(c)(6)$37 millionNew Orleans, LA
20San Diego Tourism Authority / San Diego Convention and Tourist Bureau501(c)(6)$42 millionSan Diego, CA
21Los Angeles Tourism & Convention Board (LATCB)501(c)(6)$56 millionLos Angeles, CA
22NYC & Company501(c)(6)$39 millionNew York, NY
23Visit Anaheim501(c)(6)$18 millionAnaheim, CA
24The Pasadena Center Operating Company501(c)(4)$25 millionPasadena, CA
25San Diego Comic Convention501(c)(3)$28 millionSan Diego, CA