Program areas at Visit Knoxville
Marketing & development:in the 2022 fiscal year, the Visit Knoxville website was visited 1,947,132 times, an increase of 43.7% over fiscal year 2021. A total of 80% of the audience visits originated from outside of the city of Knoxville. Unique visits increased by 27.38%, pageviews increased by 41.2% and the site averaged 10,624 pageviews per day. The conversion rate on Visit Knoxville's digital advertising for leisure travel again exceeded industry averages. Social media channels continue to see increased growth and engagement
Sales:the organization hosted approximately 51 site visits representing various associations and organizations from all over the country and performed four (4) scouting trips for possible upcoming sporting events. The sales staff attended 21 trade shows and conducted more than 347 sales appointments/meetings while promoting Knoxville to meeting planners. These efforts generated 427 sales leads and booked 172 events/groups.
Who funds Visit Knoxville
Grants from foundations and other nonprofits
Personnel at Visit Knoxville
| Name | Title | Date of data |
|---|
| Kim Bumpas | President | 2023-04-28 |
Financials for Visit Knoxville
| Revenues | FYE 06/2022 | FYE 06/2021 | % Change |
|---|
| Total grants, contributions, etc. | $8,694,027 | $5,042,535 | 72.4% |
| Program services | $1,121,837 | $540,657 | 107.5% |
| Investment income and dividends | $0 | $0 | - |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $12,811 | $-538 | 2481.2% |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $186,849 | $26,547 | 603.8% |
| Miscellaneous revenues | $81,222 | $9,868 | 723.1% |
| Total revenues | $10,096,746 | $5,619,069 | 79.7% |
Organizations like Visit Knoxville
| Organization | Type | Location | Revenue |
|---|
| Visit Philadelphia | 501(c)(3) | Philadelphia, PA | $8,019,397 |
| Pittsburgh Downtown Partnership (PDP) | 501(c)(3) | Pittsburgh, PA | $9,045,212 |
| Philadelphia Visitor Center Corporation | 501(c)(3) | Philadelphia, PA | $7,568,170 |
| Buffalo Niagara Convention Center Management Corporation | 501(c)(3) | Buffalo, NY | $2,599,580 |
| Providence Warwick Convention and Visitors Bureau (PWCVB) | 501(c)(6) | Providence, RI | $3,400,025 |
| Valley Forge Tourism and Convention Board (VFTCB) | 501(c)(6) | King of Prussia, PA | $9,336,877 |
| Cincinnati USA Convention and Visitors Bureau | 501(c)(6) | Cincinnati, OH | $8,787,781 |
| Chattanooga Tourism Company | 501(c)(4) | Chattanooga, TN | $12,124,566 |
| Catch Des Moines | 501(c)(6) | Des Moines, IA | $5,930,534 |
| Sarasota Convention and Visitors Bureau (VSC) | 501(c)(6) | Sarasota, FL | $4,640,700 |
Data update history
July 8, 2023
Posted financials
Added Form 990 for fiscal year 2022
June 27, 2023
Used new vendors
Identified 2 new vendors, including , and
May 19, 2023
Updated personnel
Identified 2 new personnel
August 21, 2021
Posted financials
Added Form 990 for fiscal year 2019
Nonprofit Types
Business and community development organizationsConvention and visitors bureausCharities
Issues
Community improvementEconomic development
Characteristics
State / local levelReceives government fundingCommunity engagement / volunteeringTax deductible donations
General information
- Address
- 301 S Gay St
- Knoxville, TN 37902
- Metro area
- Knoxville, TN
- County
- Knox County, TN
- Website URL
- visitknoxville.com/Â
- Phone
- (865) 523-7263
- Facebook page
- visitknoxvilletnÂ
- Twitter profile
- @visitknoxvilleÂ
IRS details
- EIN
- 20-1710722
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 2004
- Eligible to receive tax-deductible contributions (Pub 78)
- Yes
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Independent
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