Cause IQ organization profile

Visit Florida

Program areas | Form 990s | Financials | Vendors | Personnel | Peers

Visit Florida is a visitor or convention bureau based in Tallahassee, FL that was founded in 1995. As of 2019 they had $90 million in revenue and $47 million in assets.

To promote travel and drive visitation to and within Florida. Strengthen Florida's share of the global travel market. Maximize the economic impact of travel and tourism to Florida.

Previous legal names or variations of their name include: Florida Tourism Industry Marketing Corporation.

Fiscal year end:
Revenue trends:
Asset trends:

Program areas at Visit Florida

Advertising - Visit Florida conducts multi-channel Marketing initiatives to reach potential visitors and drive visitation from travelers all across the united states and internationally. These initiatives are mainly integrated Marketing campaigns that consist of advertising, public relations, content development and distribution, sponsorship, digital Marketing and social media.advertising impact: Tourism was responsible for welcoming 127.0 million visitors in 2018, which makes the Industry one of the leading tax revenue and jobs producers in Florida. Based on the latest economic impact study, Florida visitors contributed $85.9 billion to Florida's economy in 2017, generating $11.4 billion in state and local taxes and supporting 1.5 million Florida jobs.visitors contribute an average of $235 million per day to Florida's economy. Every 81 visitors to the state support one Tourism job. Visit Florida has significantly contributed to the continued increase in visitor spending, tax revenue, and job creation.for every $1 the state invests in Visit Florida, ...

Trade shows: Visit Florida hosts the annual governor's conference on Tourism. The conference outlines the Marketing plan, provides educational speakers, vendors and networking opportunities. Visit Florida hosts Florida encounter, an appointment-based show where meeting professionals meet with Florida suppliers to book future business. Visit Florida hosts Florida huddle, another appointment-based show where tour operators from across the state meet with domestic and international buyers to book future business. In addition to these Visit florida-owned trade shows, the Marketing and events department works closely with key travel agents, tour operators and meeting professionals to keep Florida in the destination forefront. They also organize educational seminars, reservation training, familiarization tours, trade shows and consumer shows and invite the Florida Industry to participate in these events to create a larger Florida presence.

Cooperative promotional programs: Visit Florida assists interested parties in organizing Florida promotional packages. In return for Visit Florida's assistance, Visit Florida and other participants receive complimentary advertising in various print, television, digital and radio media used in promoting the package.

Form 990s for Visit Florida

Fiscal year endingDate received by IRSFormPDF link
2019-06Sep 4, 2020990View PDF
2018-06Jun 19, 2019990View PDF
2017-06Nov 15, 2018990View PDF
2016-06Nov 21, 2017990OView PDF
2015-06Aug 5, 2016990OView PDF
...and five more Form 990 PDFs

Financials for Visit Florida

Total grants, contributions, etc.$75,994,680
Program services$14,745,999
Investment income and dividends$53,348
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-59,873
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$201,672
Total revenues$90,935,826

Vendors for Visit Florida

VendorServicesAmount paidDate
Carr Riggs and Ingram LLCTax accounting2020-09-04
███ █████████ ███Advertising$1,414,1902019-06-01
█████ █████ █████ ████Marketing$899,8092019-06-01
██████ █████ █████ ███Marketing$712,0002019-06-01
████████ █████ ██████████████ ███Advertising$2,626,5422019-06-01
█████ ███Digital Management and Support$649,4322019-06-01
██████ ██████ ████████ ██Tax accounting2014-07-01

Personnel at Visit Florida

NameTitleCompensationMost recent data
Dana YoungPresident and Chief Executive Officer$0June 30, 2019
Craig A ThomasGeneral Counsel and Chief Operating Officer$105,822June 30, 2019
██████ █████Chief Operating Officer$144,586June 30, 2019
██████ ████Chief Financial Officer$0Sept. 4, 2020
███████ ██████Chief Marketing Officer$0June 30, 2019
█████ ███████Interim Chief Marketing Officer$132,897June 30, 2019
████████ ███████Vice President of Executive Operations and Administration$123,487June 30, 2019
█████ █ ████Vice President of Visitor Services$127,190June 30, 2019
███████ ███████████████Director of Paid Media$143,232June 30, 2019
███ ████████Director of International Marketing$140,279June 30, 2019
...and 17 more key personnel

Peer convention centers and visitor bureaus

1Nassau-Paradise Island Promotion Board501(c)(6)$25 millionPlantation, FL
2Osceola Convention and Visitors Bureau501(c)(6)$24 millionKissimmee, FL
3Las Vegas Events (LVE)501(c)(6)$28 millionLas Vegas, NV
4Hawaii Visitors and Convention Bureau (HVCB)501(c)(6)$33 millionHonolulu, HI
5Visit Denver501(c)(6)$39 millionDenver, CO
6Visit California501(c)(6)$116 millionSacramento, CA
7Gwinnett Convention and Visitors Bureau (GCVB)501(c)(6)$24 millionDuluth, GA
8San Diego Tourism Authority / San Diego Convention and Tourist Bureau501(c)(6)$42 millionSan Diego, CA
9New Orleans and Company501(c)(6)$37 millionNew Orleans, LA
10ATP World Tour501(c)(6)$144 millionPonte Vedra Beach, FL
11United States Polo Association501(c)(6)$30 millionWellington, FL
12Women's Tennis Association (WTA)501(c)(6)$102 millionSt Petersburg, FL
13Brand USA501(c)(6)$167 millionWashington, DC
14Council for Affordable Quality Healthcare (CAQH)501(c)(6)$24 millionWashington, DC
15National Milk Producers Federation (NMPF)501(c)(6)$36 millionArlington, VA
16Cotton Council International (CCI)501(c)(6)$23 millionWashington, DC
17International Bar Association (IBA)501(c)(6)$31 millionAlbany, NY
18Freedom Partners501(c)(6)$127 millionArlington, VA
19AO North America501(c)(6)$24 millionWayne, PA
20Promotional Products Association Int'l501(c)(6)$24 millionIrving, TX
21National Shooting Sports Foundation (NSSF)501(c)(6)$46 millionNewtown, CT
22American Beverage Association (ABA)501(c)(6)$90 millionWashington, DC
23National Hot Rod Association501(c)(6)$97 millionGlendora, CA
24US Dairy Export Council (USDEC)501(c)(6)$28 millionArlington, VA
25Association for Corporate Growth - Group (ACG)501(c)(6)$22 millionChicago, IL