Cause IQ organization profile

Visit California

Program areas | Form 990s | Financials | Vendors | Personnel | Peers

Visit California is a visitor or convention bureau based in Sacramento, CA that was founded in 1997. As of 2018 they had $116 million in revenue and $39 million in assets.

Visit California is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination in the country. Keep Californi...

Previous legal names or variations of their name include: California Travel And Tourism Commission.

Fiscal year end:
Revenue trends:
Asset trends:

Program areas at Visit California

California is the premier travel destination in the united states, attracting 273.7 million visitors in 2017. In 2017, the state's travel industry generated $133 billion in revenue for state businesses, $10.9 billion in local and state taxes and employed 1.14 million californians. Visit California was established in 1998 as a coalition of travel industry interests with the objective of developing marketing programs that keep California top-of-mind as a premier travel destination.

Form 990s for Visit California

Fiscal year endingDate received by IRSFormPDF link
2018-06Jul 26, 2019990View PDF
2017-06Sep 12, 2018990View PDF
2016-06Sep 22, 2017990OView PDF
2015-06Aug 1, 2016990OView PDF
2014-06Jul 13, 2015990OView PDF
...and four more Form 990 PDFs

Financials for Visit California

Total grants, contributions, etc.$0
Program services$116,733,599
Investment income and dividends$107,897
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$116,841,496

Vendors for Visit California

VendorServicesAmount paidDate
DrupalContent management system software2019-12-27
████ █████ ███Tax accounting2019-05-10
████████ █████████ ██████ ███ █████Marketing$1,849,2702018-06-01
█████ ███████ ██████ ███Film Services$2,658,5162018-06-01
█████ ███Marketing$3,483,4002018-06-01
██████ ██████Advertising$60,211,3102018-06-01
████ ███Advertising$6,104,4392018-06-01

Personnel at Visit California

NameTitleCompensationMost recent data
Caroline BetetaPresident and Chief Executive Officer-July 26, 2019
Matthew Sabbatini-DilegameChief Operating Officer$410,820June 30, 2018
███ ██████Chief Fiscal Officer and Treasurer$0June 30, 2018
█████ ███████Chief Financial Officer$182,565June 30, 2018
████ █████████Vice President of Marketing$372,209June 30, 2018
████ ██████Vice President of Communications$204,010June 30, 2018
████████ ███████Director of Marketing , Americas and Australia$125,300June 30, 2018
████ ████████Director of CRM$155,125June 30, 2018
████ ██████Vice - Chair of Marketing$0June 30, 2018
█████ ████Vice Chair of Operations$0June 30, 2018
...and seven more key personnel

Peer convention centers and visitor bureaus

1Visit Florida501(c)(6)$90 millionTallahassee, FL
2AFM and SAG-AFTRA Intellectual PROPERTY rights DISTRIBUTION FUND501(c)(6)$68 millionValley Village, CA
3Academy of Motion Picture Arts and Sciences501(c)(6)$142 millionBeverly Hills, CA
4Self-Insurers Security Fund501(c)(6)$64 millionOakland, CA
5Women's Tennis Association (WTA)501(c)(6)$102 millionSt Petersburg, FL
6Michigan Automobile Insurance Placement Facility (MAIPF)501(c)(6)$41 millionJohnston, RI
7National Rural Water Association (NRWA)501(c)(6)$42 millionDuncan, OK
8United States Meat Export Federation501(c)(6)$42 millionDenver, CO
9Houston Super Bowl Host Committee501(c)(6)$49 millionHouston, TX
10Care Compass Network (CCN)501(c)(6)$32 millionBinghamton, NY
11Avocados From Mexico501(c)(6)$52 millionIrving, TX
12Workers' Compensation Security Fund (WCSF)501(c)(6)$51 millionBasking Ridge, NJ
13Microelectronics Advanced RSRCH Corporation501(c)(6)$40 millionDurham, NC
14United States Maritime Alliance (USMX)501(c)(6)$33 millionLyndhurst, NJ
15Brand USA501(c)(6)$134 millionWashington, DC
16Securities Investor Protection Corporation (SIPC)501(c)(6)$355 millionWashington, DC
17ATP World Tour501(c)(6)$147 millionPonte Vedra Beach, FL
18Childrens Home Society of California501(c)(3)$81 millionLos Angeles, CA
19The San Diego Foundation501(c)(3)$155 millionSan Diego, CA
20Jewish Community Foundation of the Jewish Federation Council of Greater Los Angeles501(c)(3)$105 millionLos Angeles, CA
21Academy Foundation501(c)(3)$111 millionBeverly Hills, CA
22County Coordinating Councils on Developmental Disabilities501(c)(3)$167 millionRedding, CA
23Alta California Regional Center (ACRC)501(c)(3)$417 millionSacramento, CA
24San Gabriel / Pomona Regional Center501(c)(3)$249 millionPomona, CA
25PAC-12 Conference501(c)(3)$496 millionSan Francisco, CA