Cause IQ organization profile

Visit Austin

Program areas | Form 990s | Financials | Vendors | Personnel | Peers

Visit Austin is a visitor or convention bureau based in Austin, TX that was founded in 1998. As of 2019 they had $14 million in revenue and $9.7 million in assets.

Visit Austin is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching their community's overall quality of life.

Previous legal names or variations of their name include: Austin Convention And Visitors Bureau.

Fiscal year end:
Revenue trends:
Asset trends:

Program areas at Visit Austin

For 2019, Convention sales generated 769,804 hotel room nights (112% of goal). Convention center bookings represented 278,981 of those room nights (121% of goal). 3,983 leads were generated representing over 4.6 million room nights. Significant bookings include: - Austin marathon 19-feb 16,825 - Austin junior volleyball 20-feb 2,000 - indeed 21-may 2,845 - american association of nurse anesthetists 21-aug 3,450 - insight global 22-jan 2,600 - Texas commission on environmental quality 22-may 4,600 - indeed 22-may 3,260 - the college board 22-jul 3,000 - cisco systems, inc. 22-nov 3,000 - Texas association of school administrators 24-jan 7,000 - benevolent & protective order of elks 24-jun 8,000 - southern association of colleges and schools 24-dec 4,200the Austin sports commission generated 109,244 hotel room nights and generated 149 leads and completed 12 site visitssignificant bookings include: - Austin marathon in february 2019 bringing in 16,825 runners. - the spring league in april ...

The tourism department participated in travel tradeshows, sales missions, hosted educational familiarization trips and site visits targeting leading domestic and international travel trade clients from the usa, canada, mexico, europe, australia, and asia. The Visit Austin tourism department focused on achieving direct growth with tour providers and partnerships with major industry entities including brand usa, united states travel association, and the Texas tourism office. In fy 2018-2019, the tourism department issued partner leads and was successful in increasing product in all markets. The tourism staff also worked with the Austin airport to secure service with klm on a route from amsterdam and a norwegian airlines route from paris, france. Visit Austin's advertising efforts continued to generate awareness of and interest in Austin as a travel destination through targeted media channels and creative messaging that emphasized the live music capital of the world brand. The campaign generated more than 116mm online ...

Music marketing office provided booking referrals for Austin musicians for 314 events and had a total of 1026 music inquiries. The music offices' key accomplishments include: attended/hosted media at Austin city limits festival, hot luck food & music festival, south by southwest music festival and conferences, levitation music festival. The Visit Austin experiential events which saw over 6.7mm impressions (digital / in person/ earned media), and featured 5 high-profile performances from Austin artists. In addition, the music office hosted Austin music showcases and performances nationally in: nyc, Washington, d.c., chicago, il, columbus, oh, anaheim, ca, san francisco, ca, atlanta, ga, philadelphia, pa, orlando, fl and more as well as international events in london (uk), mexico city (mx), berlin (germany) in conjunction with the Bureau's sales and marketing efforts. They also partnered with acl live in their live music series, "the wine down, and the music industry manager was a member ...

Form 990s for Visit Austin

Fiscal year endingDate received by IRSFormPDF link
2019-09Sep 30, 2020990View PDF
2018-09Oct 12, 2019990View PDF
2017-09Oct 16, 2018990View PDF
2016-09Oct 11, 2017990OView PDF
2015-09Nov 7, 2016990OView PDF
...and six more Form 990 PDFs

Financials for Visit Austin

Total grants, contributions, etc.$0
Program services$14,063,450
Investment income and dividends$34,429
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$313,124
Miscellaneous revenues$11,099
Total revenues$14,422,102

Vendors for Visit Austin

VendorServicesAmount paidDate
Maxwell Locke and Ritter LLPTax accounting2020-08-05
█████████ ███████ ███Legal Services$285,4322019-09-01
█████████████ ███Advertising$200,0002019-09-01
██████ ████ ██████████Tour Company$216,0432019-09-01
████ ██ ██████ ██████ ██████████Event Security$1,200,0002019-09-01

Personnel at Visit Austin

NameTitleCompensationMost recent data
Tom NoonanPresident and Chief Executive Officer$421,876June 2, 2020
Julie ChaseVice President - Chief Marketing Officer$174,107Sept. 30, 2019
█████████ ████ ██████Vice President of Sales / Director of Market Analysis and Research-May 27, 2020
███████ ████████Senior Vice President - Sales$243,730Sept. 30, 2019
█████ ████████Executive Vice President / Senior Vice President , Sales-May 27, 2020
█████ ██████Vice President of Services$126,635Sept. 30, 2019
████ ██████████Director of Finance-Sept. 30, 2020
███ █████Director of Sales$143,869Sept. 30, 2019
█████ ███████Director - National Accounts$107,471Sept. 30, 2019
████ █████Director of Northeast Regional Sales-May 27, 2020
...and 13 more key personnel

Peer convention centers and visitor bureaus

1Arlington Convention and Visitors Bureau501(c)(6)$6.8 millionArlington, TX
2Fort Worth Convention and Visitors Bureau501(c)(6)$11 millionFort Worth, TX
3Visit San Antonio501(c)(6)$25 millionSan Antonio, TX
4Visitdallas (DCVB)501(c)(6)$44 millionDallas, TX
5Visit Anchorage501(c)(6)$9.5 millionAnchorage, AK
6Visit Annapolis and Anne Arundel County (AAACCVB)501(c)(6)$3.9 millionAnnapolis, MD
7Hawaii Visitors and Convention Bureau (HVCB)501(c)(6)$33 millionHonolulu, HI
8Monterey County Convention & Visitors Bureau501(c)(6)$7.2 millionMonterey, CA
9Visit Canton501(c)(6)$3.7 millionCanton, OH
10St. Augustine, Ponte Vedra, & The Beaches Visitors and Convention Bureau501(c)(6)$5.5 millionSaint Augustine, FL
11Visit Salt Lake501(c)(6)$15 millionSalt Lake City, UT
12Visit Denver501(c)(6)$39 millionDenver, CO
13San Francisco Travel Association501(c)(6)$32 millionSan Francisco, CA
14Visit KC501(c)(6)$13 millionKansas City, MO
15Detroit Metro Convention and Visitors Bureau (DMCVB)501(c)(6)$19 millionDetroit, MI
16Discover The Palm Beaches501(c)(6)$16 millionWest Palm Beach, FL
17Discover Lancaster501(c)(6)$4.3 millionLancaster, PA
18Visit Tucson501(c)(6)$9.9 millionTucson, AZ
19VisitGreenvilleSC501(c)(6)$9.2 millionGreenville, SC
20Springfield Convention and Visitors Bureau501(c)(6)$3.6 millionSpringfield, MO
21ATL Airport District501(c)(6)$4.8 millionCollege Park, GA
22Akron / Summit Convention & Visitors Bureau (ASCVB)501(c)(6)$7.2 millionAkron, OH
23Visit Alexandria501(c)(6)$3.9 millionAlexandria, VA
24Visit Hershey and Harrisburg (HHRVB)501(c)(6)$4.4 millionHarrisburg, PA
25Visit Albuquerque501(c)(6)$6.5 millionAlbuquerque, NM