EIN 75-2648097

Visit Austin

IRS 501(c) type
501(c)(6)
Num. employees
69
City
State
Year formed
1998
Most recent tax filings
2021-09-01
Description
Visit Austin is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching their community's overall quality of life.
Also known as...
Austin Convention and Visitors Bureau
Total revenues
$6,830,186
2021
Total expenses
$8,299,852
2021
Total assets
$8,364,471
2021
Num. employees
69
2021

Program areas at Visit Austin

For fy 20/21, Convention sales generated 247,113 hotel room nights. Convention center bookings represented 95,728 of those room nights. 1,870 leads were generated representing over 2.3 million room nights. - academy of general dentistry june 6-13, 2021 - 2,500 attendees- american society of safety professionals september 11-16 - 2,500 attendeesthe Austin film commission facilitated 81,536 production leads, 172 production packages, 60 production starts and 1,270 production days fiscal year 2021.convention services provided meeting services to 1,501 meetings. Additionally, Convention services conducted 68 site visits and planning meetings. Supplier referrals and leads were sent to 492 local businesses. The team also met with 105 local businesses to educate them on working with the Convention and meetings market in Austin. Paid advertising efforts were again significantly scaled back in fy 20/21 in response to the covid-19 pandemic. During that time, Visit Austin continued to generate awareness and interest in Austin as a travel destination through inspiring content that kept Austin top-of-mind. We launched two niche marketing programs generating more than 80,000 referrals to local businesses, music venues and artists. Austin's established digital efforts continued to perform. Our website visitaustin.org earned 4.3 million unique visits and more than 11 million page views. Our social media accounts (facebook, instagram and twitter) earned 63 million total impressions and 2.3 million engagements. Increasing traveler preference and use of digital media also extends to our publications as evidenced by the number of visitor guide requests: 62,937.strategic alliances fy 20-21 program accomplishments include but are not limited to: 1) generated $85,677 in revenue via various partner program activities (during a pandemic when many events were cancelled) and conducted successful rollout of 2022 partner program opportunities sign ups; 2) facilitated 8 hotel assessment agreements, resulting in $243,573 in revenue; 3) secured donated services for various initiatives, resulting in $93,715 in expense offset (during a pandemic when many events were cancelled); 4) renegotiated all "industry" partnerships (professional Convention management association (pcma) american society of association executives (asae), etc) resulting in a cost savings to Visit Austin of more than 85% of original commitments; 5) facilitated production of the "virtual" Visit Austin annual meeting to include researching platform options and securing virtual event production company, facilitated event layout and show flow as well as registration portal, secured 835 participants, negotiated revenue via sponsorships (in the amount of $25,000), facilitated sponsor recognition, negotiated and secured donated services/expense offset in the amount of $44,184 and coordinated/facilitated pre-event video shoot; 6) leveraged our pcma strategic partnership to secure and create a virtual education session with Austin speaker as well as virtual fundraiser music sponsorship with Austin band to provide Austin brand exposure to meeting and Convention planner attendees during the pcma virtual annual meeting and help raise money for the pcma education foundation, etc.
The Visit Austin tourism department focused on achieving direct growth with tour providers and partnerships with major industry entities including brand usa, united states travel association, and the Texas tourism office. Due to the onset of the pandemic in march 2020, activities decreased substantially and staff made the pivot to online destination training for our clients and later in the fiscal attended in person trade shows and other events. We continued to support the local hospitality partners and maintained product in several key markets. The tourism staff also worked with the Austin airport to secure and reinstate air service in domestic and international markets for post-covid travel.
Music marketing office confirmed 89 performance bookings for Austin musicians and had a total of 543 music inquiries. The music office's key accomplishments included supporting local musicians during pandemic by providing over 20 virtual performance opportunities, as well as seven music licensing opportunities for Austin songwriters. Supported two major hotel properties with booking out summer event series, this included omni barton creek's "unplugged" series, as well as summer long residencies at hotel granduca for Austin musicians. The music office also brought back "local and live" music and maker series to our Visit Austin visitor center featuring three Austin performers. In addition, the music office hosted Austin music showcases and performances in atlanta, ga in conjunction with the Bureau's sales and marketing efforts. The director of music marketing also served on the city of Austin creative sector recovery focus group.

Grants made by Visit Austin

GranteeGrant descriptionAmount
Daughters of the Republic of TexasHistorical Preservation$118,000
Huston-Tillotson University (HTU)Historical Preservation$10,365

Personnel at Visit Austin

NameTitleCompensation
Tom NoonanPresident and Chief Executive Officer$319,351
Julie ChaseVice President - Chief Marketing Officer / Vice President and Chief Marketing Officer / Vice President - Marketing and Tourism$137,138
Stephen GenovesiSenior Vice President - Sales$193,379
Steve GenovesiExecutive Vice President / Senior Vice President , Sales
Linda AtkinsVice President - Services / Vice President of Services$104,204
...and 16 more key personnel

Financials for Visit Austin

RevenuesFYE 09/2021
Total grants, contributions, etc.$2,332,300
Program services$4,301,453
Investment income and dividends$16,752
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$107,622
Miscellaneous revenues$72,059
Total revenues$6,830,186

Form 990s for Visit Austin

Fiscal year endingDate received by IRSFormPDF link
2020-092021-03-08990View PDF
2019-092020-09-30990View PDF
2018-092019-10-12990View PDF
2017-092018-10-16990View PDF
2016-092017-10-11990OView PDF
...and 7 more Form 990s
Data update history
November 16, 2022
Used new vendors
Identified 1 new vendor, including
July 8, 2022
Posted financials
Added Form 990 for fiscal year 2020
July 3, 2022
Updated personnel
Identified 8 new personnel
July 2, 2022
Used new vendors
Identified 1 new vendor, including
September 1, 2021
Updated personnel
Identified 3 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Diseases and disordersCommunity improvementEconomic development
Characteristics
State / local levelReceives government funding
General information
Address
111 Congress Ave No 700
Austin, TX 78701
Metro area
Austin-Round Rock-Georgetown, TX
County
Travis County, TX
Website URL
austintexas.org/ 
Phone
12-478-0098
Facebook page
visitaustintexas 
Twitter profile
@visitaustintx 
IRS details
EIN
75-2648097
Fiscal year end
September
Taxreturn type
Form 990
Year formed
1998
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Central organization
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