Program areas at Video Advertising Bureau
VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes.
Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press.
Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies)
Grants made by Video Advertising Bureau
Grantee | Grant description | Grant year | Amount |
---|
Ad Council Edge | To Manage Advertising Campaigns | 2014-12 | $15,000 |
Personnel at Video Advertising Bureau
Name | Title | Compensation | Date of data |
---|
Sean Cunningham | Board Member | $1,289,733 | 2023-08-01 |
Kathy Grey | Senior Vice President Insights / Senior Vice President , Research Innovation | $261,019 | 2020-12-31 |
Lauren Leff | Vice President , Public Relations and Communications | $237,767 | 2020-12-31 |
Hank Oster | Past Director - Treasurer | $0 | 2020-12-31 |
Jimmie Spears | Former Senior Vice President Finance and Chief Financial Officer | $411,607 | 2019-12-31 |
...and 4 more key personnel |
Financials for Video Advertising Bureau
Revenues | FYE 12/2022 | FYE 12/2021 | % Change |
---|
Total grants, contributions, etc. | $0 | $0 | - |
Program services | $8,723,416 | $6,530,700 | 33.6% |
Investment income and dividends | $997 | $661 | 50.8% |
Tax-exempt bond proceeds | $0 | $0 | - |
Royalty revenue | $0 | $0 | - |
Net rental income | $83,400 | $83,400 | - |
Net gain from sale of non-inventory assets | $0 | $0 | - |
Net income from fundraising events | $0 | $0 | - |
Net income from gaming activities | $0 | $0 | - |
Net income from sales of inventory | $0 | $0 | - |
Miscellaneous revenues | $0 | $0 | - |
Total revenues | $8,807,813 | $6,614,761 | 33.2% |
Organizations like Video Advertising Bureau
Organization | Type | Location | Revenue |
---|
Georgia Association of Manufacturers (GAM) | 501(c)(6) | Atlanta, GA | $2,292,406 |
California Cable and Telecommunications Association | 501(c)(6) | Sacramento, CA | $2,777,953 |
Information Technology Industry Council (ITIC) | 501(c)(6) | Washington, DC | $20,511,275 |
California Hotel & Lodging Association | 501(c)(6) | Sacramento, CA | $5,020,935 |
Massachusetts Health and Hospital Association | 501(c)(6) | Burlington, MA | $12,472,457 |
Nebraska Health Care Association | 501(c)(6) | Lincoln, NE | $2,900,302 |
Reinsurance Association of America (RAA) | 501(c)(6) | Washington, DC | $9,554,790 |
Florida Chamber of Commerce | 501(c)(6) | Tallahassee, FL | $9,004,885 |
California Credit Union League | 501(c)(6) | Ontario, CA | $7,938,377 |
North Carolina Healthcare Association | 501(c)(6) | Raleigh, NC | $14,339,661 |
Data update history
August 2, 2023
Updated personnel
Identified 4 new personnel
July 25, 2023
Posted financials
Added Form 990 for fiscal year 2020
July 10, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 1, 2023
Updated personnel
Identified 4 new personnel
May 21, 2023
Updated personnel
Identified 2 new personnel
Nonprofit Types
Trade associationsBusiness and community development organizations
Issues
Arts, cultural, and humanitiesBusiness and industry
Characteristics
MembershipsPolitical advocacyState / local level
General information
- Address
- 830 Third Ave 2nd FL
- New York, NY 10022
- Metro area
- New York-Newark-Jersey City, NY-NJ-PA
- County
- New York County, NY
- Website URL
- thevab.com/Â
- Phone
- (212) 508-1200
- Facebook page
- thecabtvÂ
IRS details
- EIN
- 13-3058765
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1980
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S41: Promotion of Business
- NAICS code, primary
- 813910: Trade Associations
- Parent/child status
- Independent
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