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EIN 27-4966949

Truth in Advertising

IRS 501(c) type
501(c)(3)
Num. employees
5
City
Branford
State
Connecticut
Year formed
2013
Most recent tax filings
2022-12-01
NTEE code, primary
T20: Private Foundations
Description
Truth in Advertising is a nonprofit organization whose purpose is to educate the general public regarding deceptive advertising and marketing practices. It is a private foundation located in Branford, CT.
Total revenues
$1,281,350
2022
Total expenses
$1,297,819
2022
Total assets
$126,260
2022
Num. employees
5
2022

Program areas at Truth in Advertising

Educate the general public regarding deceptive Advertising and marketing practices and other matters within the general area of consumer protection, consumer awareness, and consumer education to enable consumers to protect themselves against deceptive Advertising and marketing practices. The organization will promote Truth in Advertising, so as to help create a fair, just and safe marketplace for all consumers.

Who funds Truth in Advertising

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Seedlings FoundationHumanitarian/educational/community$1,275,000

Personnel at Truth in Advertising

NameTitleCompensation
Shana J MuellerDirector of Communication , Public Policy and Advocacy / Director of Marketing and$140,383
Laura D SmithLegal Director$201,262
Karen PritzkerPresident$0
Bonnie PattenExecutive Director / Vice President , Secretary , Treasurer , Director$395,411

Financials for Truth in Advertising

RevenuesFYE 12/2022
Total grants, contributions, etc.$1,281,340
Investment income and dividends$10
Net rental income$0
Net gain from sale of non-inventory assets$0
Gross sales of inventory$0
Miscellaneous revenues$0
Total revenues$1,281,350

Form 990s for Truth in Advertising

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-15990PFView PDF
2021-122022-11-08990PFView PDF
2020-122021-11-12990PFView PDF
2019-122021-06-11990PFView PDF
2018-122019-07-23990PFView PDF
...and 7 more Form 990s
Data update history
January 5, 2024
Posted financials
Added Form 990PF for fiscal year 2022
December 29, 2023
Received grants
Identified 1 new grant, including a grant for $1,275,000 from Seedlings Foundation
November 25, 2023
Posted financials
Added Form 990PF for fiscal year 2021
August 28, 2023
Posted financials
Added Form 990PF for fiscal year 2020
May 22, 2023
Received grants
Identified 1 new grant, including a grant for $1,350,000 from Seedlings Foundation
Nonprofit Types
Private foundationsPrivate operating foundationsCharities
Issues
Human servicesReligionChildren
Characteristics
ReligiousChristianPartially liquidatedTax deductible donations
General information
Address
984 Main St
Branford, CT 06405
Metro area
New Haven-Milford, CT
County
New Haven County, CT
Website URL
truthinadvertising.org/ 
Phone
(203) 481-5740
IRS details
EIN
27-4966949
Fiscal year end
December
Taxreturn type
Form 990-PF
Year formed
2013
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
T20: Private Foundations
NAICS code, primary
813211: Grantmaking Foundations
Parent/child status
Independent
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