EIN 52-2218839

The We Card Program

IRS 501(c) type
501(c)(4)
Num. employees
0
Year formed
2000
Most recent tax filings
2023-12-01
Description
The education and training of store owners, managers, and employees in The retail industry about The formulation and implementation of policies, instructions, and procedures to prevent The sales of age restricted products to underage individuals. To prevent The sale of tobacco and other age-restricted products to minors through education and training at The retail sales counter.
Also known as...
Coalition for Responsible Tobacco Retailing
Total revenues
$2,679,311
2023
Total expenses
$1,950,547
2023
Total assets
$4,553,526
2023
Num. employees
0
2023

Program areas at The We Card Program

We Card online training - more than 51,000 completed We Card online traiing through direct-to-internet training or via licensed training to retailers - We Card's training - a 2013 american business awards winner for a bronze stevie award in The best training site category - meets and exceeds fda guidance for tobacco retailer training programs and includes state law information on prohibitions of tobacco and e-vapor sales to those underage. We Card has three courses -- its main employee course, a manager course and a reffresher course.
Social sourcing awareness Program raises awareness of The "social sourcing' problem of tobacco and vaping products (where underage youth gain access to age-restricted proucts through adult purchases/giving on behalf of those under 21 years of age and bumming and borrowing The products. We Card's efforts will include raising awareness on The overall issue, and supporting retailers to help prevent and discourage adult purchases of tobacco and vaping products on behalf of those underage while encouraging adults to refrain from being a source. More than 155,000 campaign items were distributed to retail stores
This online catalog service to retailers provides in-store age calculation tools and signage along with training materials retailers use to compliment their We Card training or their internal training efforts. Retailers placed more than 8,000 orders for We Card materials -- from The single store operator to The larggest retail chains and vape store operators. Major categories of fulfilled items include: 44,493 traiing tools 55,361 age calculation tools, and 42,137 in-store signage
We Card's mystery shopping service is available to single store operators and multiple store operators, providing an easy online sign-up and management portal to gauge The "carding" performance of store employees using attempted tobacco, e-vapor or alcohol product purchase attempts by young looking adults (aged 21+).

Personnel at The We Card Program

NameTitleCompensation
Doug AndersonPresident$0
Lyle BeckwithSecretary$0
Christopher JonesTreasurer and D$0
Greg FerraraDirector and Treasurer$0

Financials for The We Card Program

RevenuesFYE 12/2023
Total grants, contributions, etc.$1,945,000
Program services$225,653
Investment income and dividends$25,074
Tax-exempt bond proceeds$0
Royalty revenue$39,414
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$444,170
Miscellaneous revenues$0
Total revenues$2,679,311

Form 990s for The We Card Program

Fiscal year endingDate received by IRSFormPDF link
2023-122024-11-05990View PDF
2022-122023-11-10990View PDF
2021-122022-11-10990View PDF
2020-122021-11-12990View PDF
2019-122021-06-08990View PDF
...and 10 more Form 990s
Data update history
December 24, 2024
Updated personnel
Identified 2 new personnel
January 23, 2024
Posted financials
Added Form 990 for fiscal year 2022
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
June 21, 2023
Posted financials
Added Form 990 for fiscal year 2020
June 13, 2023
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Professional associationsBusiness and community development organizationsMental health organizations
Issues
HealthMental healthBusiness and industry
Characteristics
No full-time employees
General information
Address
PO Box 5438
Arlington, VA 22205
Metro area
Washington-Arlington-Alexandria, DC-VA-MD-WV
County
Arlington County, VA
Website URL
wecard.org/ 
Phone
(703) 785-8967
IRS details
EIN
52-2218839
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2000
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
F01: Mental Health and Crisis Intervention Alliances and Advocacy
NAICS code, primary
813920: Professional Associations
Parent/child status
Independent
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