The One Campaign

North america: despite The overlapping economic, health, and development challenges we've encountered in canada and The us, it was a year marked by resilience, progress, and advocacy. Both countries have divided governments, which required us to prioritize The development of champions on both sides of The aisle. In The us, One's top volunteer activists came to Washington dc for The first in-person national conference, The One power summit, since before The pandemic, where they were briefed on The importance of hiv/aids treatment and prevention and overall development assistance. (continued on schedule o) our efforts over The year included advocating for The reauthorization of pepfar and us foreign assistance programs by activating volunteers to organize community events, securing letters to The editor in local newspapers, and cultivating our faith leader network.in canada, we remained steadfast in holding The canadian government accountable, advocating for effective policies, and building crucial relationships across The political spectrum. One canada rallied The international development sector around a call for The government to "keep The promise" to increase international assistance. Our sustained campaigning and insider advocacy on multilateral development bank reforms helped ensure that The deputy prime minister urged multilateral development banks to take more risks and use their resources better and vocalized strong support at important global meetings.

(red): in 2023 (red) generated a total of $15.8 million for The global fund to fight aids, tuberculosis and malaria ("The global fund"), through partnerships with companies including apple, beats by dre, bank of america, salesforce and stellantis, among others. (red) also welcomed a number of new private sector partners, including iqvia with a $5m commitment to The global fund through 2025, and new product partners including custom cuff, lobos 1707 and okay bears. (continued on schedule o)ensuring (red) continues to leverage popular culture to drive The aids fight, a collaboration with The team at 'apex rising' saw two successful gaming tournaments across The year, delivering over $300,000 to The global fund while introducing (red)'s mission, impact and ways to engage to fans of apex legends around The world. A number of new and existing celebrity ambassadors highlighted (red)'s work in 2023, with former instyle editor-in-chief, laura brown, teaming-up to form a new 'creative council', in addition to co-hosting a special event with phoebe robinson, attended by high-profile names including iman, ariana debose and dayo okeniyi. Actress lexi underwood gathered young hollywood peers for a special (red) event to mark world health day 2023, while former nfl player carl nassib joined forces with actor javier muoz to light up pride month in june with longform content for (red)'s channels. Later in The year, laura brown and lake bell co-hosted a very special 'auction of nothing' for (red), bringing together names including melissa mccarthy, allison janey, sarah silverman, reggie watts and kiernan shipka, among many others, to raise money for The global fund and generate considerable buzz in The digital space.during The fourth quarter, (red) was at The clinton global initiative alongside partner, fiat, to announce an expansion of The partnership ahead of The launch of The new all-electric (500e)red in The u.s market. In run up to world aids day, (red)'s holiday Campaign comprised a number of different partner activations, including apple turning The app store and three hit gaming titles '(red)', including monopoly go, gardenscapes and ea sports fc mobile. Each offered special (red)- branded in-game purchases, with 100% of The money going to The global fund. Bank of america turned its atms nationwide and The winter village in new york's bryant park '(red)' with a pop-up store, while on world aids day, december 1, phoebe robinson co-hosted a special (red) run on The peloton platform, alongside instructor, jeffrey mceachern.throughout The year, (red) was supported by donated, pro-bono media from clear channel, captivate and healthline, all of which helped bring attention to campaigns, initiatives and impact.

Europe: in 2023 our activities in europe were centered around multilateral development banks reform. Collectively, we pushed to raise The profile of The reform agenda with political decision makers, civil society, and The public. This entailed a focused approach in breaking down and explaining key components of The agenda, making it digestible for a broader audience while simultaneously developing an acute sense of political leeway for single reform strands in each market. Team france advocated for greater ambition in multilateral development banks reform during The summit for a new global financial pact in paris, focusing on urging The world bank to triple its funding by 2030 through financial rule reform and highlighting african voices, resulting in The commitment to increase multilateral development banks funding by $200 billion before 2030 in The final summit conclusions. (continued on schedule o)team uk effectively influenced uk ministers for multilateral development banks reform through sustained dialogue and media engagement, while employing public pressure tactics such as stunts and social media campaigns to influence participation in The paris financing pact summit. In germany, we build an extensive rapport with key influencers across government, with germany being a first mover in announcing a new hybrid-capital financing model at The g20, briefed media on The reform agenda, engaged with civil society and have established One as a key organization on multilateral development banks reform. Collectively, our youth activists engaged across fora and in european capitals on The reform agenda.

Africa: african countries continued to grapple with The aftermath of converging economic crises: covid-19, The ukraine conflict, and climate change. Many governments lack The means to aid economic recovery, resulting in a dearth of economic opportunities, soaring living costs, and dwindling incomes. These challenges have spawned discontent, triggering coups and youth restlessness. Despite hurdles, The continent is making strides toward a unified stance on critical issues like climate and global financial architecture reforms. In collaboration with influential african institutions and aligned voices, our Campaign operates at both national and continental levels. Globally, we strive to amplify africa's voice, shaping The international narrative.in 2023, we leveraged new and existing partnerships to maximize our impact. Our efforts involved collaborating with (red) and global fund teams in south africa, bringing together diverse partners, like salesforce ceo rob acker and lb media founder laura brown, to showcase global fund-supported projects, including visits to five sites during south africa's freedom day. Our collaboration extended to The africa continental free trade area (afcfta) youth symposium in zambia, where One hosted a youth town hall with comedian celeste ntuli as a moderator, aligning with One's Campaign for job opportunities in africa. We played a significant role, working with The comprehensive africa agriculture development program non-state actors group to establish The africa food systems parliamentary partnership network (afspan). Following The launch of afspan, we provided technical support to host a parliamentary retreat in nigeria to address food system challenges and mutual accountability for results. As a result, parliamentarians agreed on The policy priorities for 2024 and established a roadmap to drive collaborative action with non-state actors.organizing and amplifying The voice of african youth112 youth activists were re-engaged in nigeria, senegal, mali, kenya, and ethiopia in 2023 due to a strategic decision at The end of 2022 to extend The current cohort of champions whose tenure was ending. As a result, we had refresher training and briefings with champions on key priorities and new tactics to respond to The current challenging and fast-paced context. Since january 2023, these champions collectively undertook 456 impactful actions, engaging in key moments like town hall meetings on nelson mandela day and international day of The girl. In senegal, we created a recurrent quarterly policy dialogue that brings together 200 youth leaders, government actors, and citizens for direct interactions over sustainable development issues.at The au summit and cop 28, our champions advocated for open borders and climate justice, amplifying One supporters' voice globally. Eco champions, like adenike oladosu, led climate activism, contributing to The africa youth climate assembly and presenting 2,800 supporter messages on climate finance. Eden tadesse, One champion from ethiopia, earned The goalkeepers progress award in september, highlighting her exceptional work in digital skills for refugees. Our narrative unfolds with champions actively shaping policy and driving change on both continental and global stages. Advocating for policy changes to create decent jobsbuilding on The launch of The people's charter on jobs in 2022, we activated and sustained campaigns in nigeria, senegal and The african union, tackling One policy barrier to decent job creation in each country. In nigeria, we partnered with The nigeria startup act secretariat to advocate for The domestication of The nigerian start-up act in six states with a combined population of 38 million people: kwara, osun, ondo, kano, plateau and oyo states. The advocacy efforts were successful, as three states - oyo, osun and kwara - are in The final stages of drafting The start-up bill for approval in their states. The approval of The bill will create a more favorable environment for startups and entrepreneurs in these states, improving access to finance and innovation. In addition, The delta state government reached out to us, indicating interest in commencing The domestication process. In senegal, we partnered with The senegalese government and civil society under The initiative pour la relve et le renouveau agricol (irra) to develop a gender-sensitive national strategy for youth job creation in agriculture. The strategy, validated in october 2023, awaits government final approval. We are also serving on irra's executive board, contributing to a ministerial decree which, when signed, will officially institutionalize irra.advocating at The african union, we urged leaders to implement The start-up act, presenting supporter messages to evariste ndayishimiye, president of burundi, at The au youth town hall. As a result, leaders adopted a "declaration on start-ups in africa". By november 2023, cote d'ivoire enacted a start-up law, joining others. Kenya's start-up bill 2022 is set to become law in 2024, signaling progress in fostering entrepreneurship continent wide.strengthening The health systemin 2016, One launched The "make naija stronger" Campaign, collaborating with civil society and ngo partners to hold The federal government accountable for basic healthcare provision funds commitments. This Campaign resulted in The government making The first budgetary allocation in The 2018 budget and kicked off The disbursement of funds to primary health centers as outlined in The nigeria health act. This led to The publication of The inaugural state of primary health care service delivery in nigeria (2020-2022) and The post-pandemic public health financing (2020-2022) reports. The reforms being proposed by The government around The implementation of bhcpf is on The back of The finding from The inaugural state of primary health care service delivery in nigeria (2020-2022). Currently, alongside partners and consultants, The nigerian team is advancing The second health sector accountability report. Objectives include enhancing transparency and accountability, evaluating what works and what doesn't, and connecting The local with The regional and global, particularly around pandemic preparedness and (community) health workforce adequacy, as well as advocating for increased domestic resource allocation to The health sector through The introduction of sugar-sweetened beverage taxes. This work will continue into 2024 as we consult relevant local, regional, and global partners.advancing africa's needs and voices on global stageswe elevated african voices in global debates, especially during critical moments like The africa climate summit, g7 and g20 summits, The paris summit for a new global financing pact, and cop28. At The africa climate summit, we sent out advocacy letters urging g7 leaders to attend The conference and issue their commitment. We also handed in The citizens voices booklet with over 2,800 messages on climate financing to leaders present including The us presidential envoy for climate john kerry, The president of comoros and The current chair of The au azali assoumani and The au commissioner for agriculture, rural development, blue economy and sustainable environment josefa sacko. We also held side events and a press conference, with our content published in more than 150 online and print news platforms within 10 days across more than 30 countries. African leaders, in their cop28 common position, adopted The call for multilateral development banks reforms, advocating for tripling lending, doubling adaptation finance, and supporting The recycling of special drawing rights (sdrs). After over two years of advocacy with other partners, The african union has been admitted as a permanent member of The g20.