EIN 84-3438375

The Markup

IRS 501(c) type
501(c)(3)
Num. employees
0
Year formed
2020
Most recent tax filings
2023-12-01
Description
The Markup is a non-profit newsroom that investigates technology's impact on society and builds digital tools to empower data-driven journalism.
Also known as...
The Markup News
Total revenues
$4,306,050
2023
Total expenses
$5,622,602
2023
Total assets
$4,104,173
2023
Num. employees
0
2023

Program areas at The Markup

Editorial & graphics - in 2023, The Markup published 140 investigations, reports, and guides that revealed harms caused by technology and how people use it. Our journalism was actionable and drove real-world impact.our impact has been monumental. In 2023, we exposed and outlawed digital discrimination with The help of our readers. Our november 2022 data-driven investigation exposed that four major companies were systematically giving The worst internet deals to neighborhoods with poorer residents and residents of color, all across The country. But we didn't stop there. In 2023, we created an interactive map so people could see which neighborhoods were shut out of fast internet in major cities, a diy guide teaching anyone how to investigate internet speeds and prices wherever they are, and a callout for The public to help us fact check what companies were telling The fcc, all while helping people find a better deal on internet. Over 5,000 people participated. As a result, in november 2023, exactly a year after we published our original investigation, The fcc passed historic new rules to hold companies accountable for digital discrimination and los angeles became The first city to ban digital redlining.our 2023 coverage also deeply prioritized communities. We launched our languages of misinformation series, about The information needs and struggles of vietnamese immigrant enclaves, which has just won an aaja journalism of excellence award for how we worked directly with community members, bridged generational gaps, and taught practical workshops.in parallel with our reporting work, we created digital tools that allowed readers to report with us. In september 2023 we launched a tool that allowed anyone to test whether x (formerly known as twitter) was throttling links out to other websites and found that The site was purposefully delaying access to facebook, instagram, substack, and bluesky. A month later, we broke The story that patron was also being throttled, hurting creators, and we found out because a reader tested The website, and we verified it.
Audience - in 2023, in conjunction with The launch of our website redesign, we continued to grow The Markup's overall brand impact. Our work was republished across other News networks 1,223 times and localized by other newsrooms 8 times. Our tools continue to have impact with our audience as well: over 13 million people have used our blacklight tool. We were also recognized by leaders in our industry. We won 18 industry awards, including several from society for News design, sigma, scripps howard, national press club, and The online journalism association.change, online journalism, and deadline club.
Product & technology - in 2023, The product & tech team faced numerous challenges but still had multiple major successes. We started The year with a comprehensive redesign of our homepage, accompanied by The creation of new cms features to support The structure of The new homepage and make it easy for editors to change it extensively if needed. Additionally, for The first time since 2020, we made extensive feature updates to our premiere tool blacklight. We utilized our summer 2023 cohort of interns to help us manage The workload and The end result is a plethora of new features including The ability to "spoof" site scans from germany, scan as a desktop browser in addition to a mobile browser, bypass our cache of already scanned sites, and a host of performance upgrades. Later in The year one of The original members of our team departed for a role at The ftc, and The other engineer went on parental leave. Despite The hit in productivity, we were able to quickly hire an experienced replacement engineer and spend The latter part of The year implementing important infrastructure updates.

Who funds The Markup

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
The Ford FoundationGeneral Support$750,000
Luminate FoundationSupport Data Driven Investigations of Tech and It's Societial Influences$450,000
John D and Catherine T MacArthur FoundationIn Support of the Organization's General Operations$250,000
...and 11 more grants received

Financials for The Markup

RevenuesFYE 12/2023
Total grants, contributions, etc.$4,273,676
Program services$0
Investment income and dividends$32,374
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$4,306,050

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Enlace Latino NCRaleigh, NC$1,293,865
Movement Alliance ProjectPhiladelphia, PA$10,344,122
City Bureau NFPChicago, IL$3,646,778
Open Campus MediaWashington, DC$5,151,890
Canary MediaAsheville, NC$6,642,620
Global Nomads Group (GNG)New York, NY$2,140,067
Pangea FoundationSan Diego, CA$2,805,765
Public KnowledgeWashington, DC$4,001,662
Data update history
January 15, 2025
Received grants
Identified 10 new grant, including a grant for $750,000 from The Ford Foundation
January 5, 2025
Posted financials
Added Form 990 for fiscal year 2023
December 26, 2024
Received grants
Identified 1 new grant, including a grant for $200,000 from Heising Simons Foundation
December 24, 2024
Updated personnel
Identified 3 new personnel
December 24, 2024
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Social advocacy organizationsArts, culture, and humanities nonprofitsMedia and communications organizationsCharities
Issues
Arts, cultural, and humanities
Characteristics
Tax deductible donationsNo full-time employeesAccepts online donations
General information
Address
PO Box 1103
New York, NY 10159
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
themarkup.org/ 
Phone
(347) 717-4094
IRS details
EIN
84-3438375
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2020
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A30: Media, Communications Organizations
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
California AB-488 details
AB 488 status
May Not Operate or Solicit for Charitable Purposes
Charity Registration status
Delinquent
FTB status revoked
Not revoked
AG Registration Number
CT0285598
FTB Entity ID
5556640
AB 488 data last updated ("as-of") date
2025-08-20
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