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EIN 84-1930625

The Counter

IRS 501(c) type
501(c)(3)
Num. employees
24
City
New York
State
New York
Year formed
2019
Most recent tax filings
2023-09-01
NTEE code, primary
A33: Printing, Publishing
Description
The Counter operates as a non-profit, independent, and nonpartisan newsroom with a mission to publish unbiased reporting on the forces that shape how and what America eats. They delve into the money, power, and politics behind it all, going beyond just the gustatory aspects. Their location is in New York, NY.
Also known as...
The New Food Economy
Total revenues
$69,558
2023
Total expenses
$173,836
2023
Total assets
$32,048
2023
Num. employees
24
2022

Program areas at The Counter

The New Food Economy Inc. ("The counter") is a non-profit, independent, nonpartisan newsroom. The counter publishes unbiased reporting on The forces shaping how and what america eats, going beyond The gustatory, delving into The money, power, and politics behind our plates.

Who funds The Counter

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
City Dibs SocietyOrganization Programming$48,755
Kittay FoundationFunding$10,000
Robert Wood Johnson Foundation (RWJF)79419 Supporting the Counter Newsroom in Producing A Podcast Series Exploring the Policies That Drive and Influence America's School Lunch Program$7,500

Personnel at The Counter

NameTitleCompensation
Nathaniel PazikChief of Operations and Development$115,708
Michael SpezialeChief Revenue Officer$130,000
Katherine CoxEditor in Chief$130,452
Jeffrey KittayExecutive Director$0
Joseph FasslerDeputy Editor$102,642

Financials for The Counter

RevenuesFYE 09/2023
Total grants, contributions, etc.$69,552
Program services$0
Membership dues$32
Investment income and dividends$6
Net gain from sale of non-inventory assets$0
Net income from gaming activities and fundraising events, combined$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$69,558

Form 990s for The Counter

Fiscal year endingDate received by IRSFormPDF link
2023-092024-03-22990EZView PDF
2022-092023-05-01990View PDF
2021-092022-02-14990View PDF
2020-092021-04-12990View PDF
2019-092020-09-22990View PDF
Data update history
December 25, 2024
Received grants
Identified 1 new grant, including a grant for $7,500 from Robert Wood Johnson Foundation (RWJF)
May 23, 2024
Posted financials
Added Form 990EZ for fiscal year 2023
May 20, 2024
Updated personnel
Identified 1 new personnel
December 26, 2023
Received grants
Identified 2 new grant, including a grant for $67,500 from Robert Wood Johnson Foundation (RWJF)
December 24, 2023
Received grants
Identified 4 new grant, including a grant for $151,478 from W.K. Kellogg Foundation (WKKF)
Nonprofit Types
Arts, culture, and humanities nonprofitsMedia and communications organizationsCharities
Issues
Arts, cultural, and humanitiesHuman servicesFood and nutrition
Characteristics
State / local levelTax deductible donationsNo full-time employeesAccepts online donations
General information
Address
270 Madison Ave 16th Floor
New York, NY 10016
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
thecounter.org/ 
Phone
(914) 980-8505
IRS details
EIN
84-1930625
Fiscal year end
September
Taxreturn type
Form 990-EZ
Year formed
2019
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A33: Printing, Publishing
NAICS code, primary
5111: Newspaper, Periodical, Book, and Directory Publishers
Parent/child status
Independent
California AB-488 details
AB 488 status
May Not Operate or Solicit for Charitable Purposes
Charity Registration status
Delinquent
FTB status revoked
Not revoked
AG Registration Number
CT0266815
FTB Entity ID
4306017
AB 488 data last updated ("as-of") date
2025-03-19
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