The Association of Zinfandel Advocates

The Organization provided educational programs to advance the knowledge of the Zinfandel grape virtually. The largest event is the annual Zinfandel Experience which was held in March 2022. It was a three day event attended by over 1,000 people. Activities included educational seminars, wine tasting, and interacting with winemakers virtually. Additional events were held with a focus on Zinfandel education. The organization conducted virtual media events with media and consumers. The Organization also established a Zinfandel Live Program to increase visitation to wineries.