Program areas at SW
Creation and Distribution of Educational Media Sesame Workshop creates educational content for preschool children and distributes that content in the U.S. and around the world, across various media platforms including television, digital streaming, online, radio, print, mobile, and home entertainment. The content follows a whole child curriculum and is designed to give vulnerable children equal and early access to preschool learning. Sesame Workshop is most well-known for its flagship educational program "Sesame Street." The show currently broadcasts multiple times a day in the U.S. on the public broadcasting service (PBS), which is available for free in 98% of households with televisions. In addition to its presence on PBS and other television and digital platforms, "Sesame Street" videos, interactive games and other educational content are available free of charge for users on www.sesamestreet.org, www.pbskids.org and www.youtube.com. Including its distribution on broadcast, streaming vod and cable TV and its presence on various digital platforms, "Sesame Street" reaches 10.9 million kids ages 0-8 in the U.S. on a monthly basis. Its continued popularity places it as the #2 pre-school show on PBS. Sesame Streets free YouTube channel received over 2.3 billion views domestically in fiscal year 2020 (and 6.4 billion views worldwide). Research has shown that children who watch "Sesame Street" consistently perform better academically at every grade level through high school and have more developed social skills. "Sesame Street" is also seen in over 130 countries through distribution agreements with local public and commercial broadcasters. In addition, local adaptations of "Sesame Street" are produced and distributed in Germany, the Netherlands, Latin America, South Africa, India, Bangladesh, Somalia, Ethiopia and Afghanistan. The program reaches 150 million kids on a worldwide basis. In addition to the distribution of Sesame Street on mass media platforms, Sesame Workshop also leverages it media content and whole-child curriculum to reach kids in formal school settings. In FY 2020, Sesame Workshop worked with its partner, educational publisher McGraw Hill (MH), to begin implementing the workshops first integrated program incorporating critical social emotional learning (SEL) skills into MHs Wonders English Language Arts curriculum for elementary (grades K-5) students in Texas and selected districts nationwide. This year, we completed adaptations of the same curriculum program for state adoption in Florida. Placing second on the adoption list, MH will implement the program in Sept. 2021. During Covid 19, MH began promoting our Caring for Each Other resources to families through Sesame Street in Communities to all 13,000 school districts. Our other school partner, Teachstone LLC, which is the leading provider of the teacher evaluation system, Classroom Assessment Scoring System (CLASS), is now offeing continuing education credits for our professional development videos that leverage Sesame Street content. Additionally, we secured a second grant from the Chan Zuckerberg Initiative, after seeing early success with their first 3-year grant where we demonstrated gains in both early literacy as well as childrens social emotional learning (SEL) competencies. We are conducting formative and participatory research on our early childhood curriculum that is designed to embed SEL in the context emergent language and literacy development. We now have four pilot schools and over 22 classrooms, many of whom began use of the curriculum in August 2019. Weve been able to offer additional Sesame Street-based lessons for use at home during the pandemic.
U.S. Social Impact IN ADDITION TO DISTRIBUTING ITS EDUCATIONAL CONTENT ON MASS MEDIA PLATFORMS, SESAME WORKSHOP CREATES AND DISTRIBUTES MULTI-MEDIA EDUCATIONAL INITIATIVES AND MATERIALS THAT ARE TARGETED TO SPECIFIC AT-RISK AUDIENCES OR THAT ADDRESS SPECIFIC EDUCATIONAL NEEDS. IN FY 2020, THE SESAME STREET IN COMMUNITIES (SSIC) PROGRAM TACKLED ADDITIONAL TOUGH TOPICS TO MEET THE NEEDS OF VULNERABLE CHILDREN AND FAMILIES. NEW BILINGUAL (ENGLISH/SPANISH) PARENTAL ADDICTION RESOURCES LAUNCHED IN OCTOBER 2019 INCLUDE: MUPPET VIDEOS FEATURING KARLI, A 6-YEAR-OLD MUPPET WITH A MOTHER IN RECOVERY FROM ADDICTION, DOCUMENTARY VIDEOS WITH A FAMILY IN RECOVERY, ARTICLES, PRINTABLES, A DIGITAL INTERACTIVE, AND PROVIDER WORKSHOPS FEATURING VIDEO WITH REAL PROVIDERS WORKING WITH FAMILIES. THIRTY-FIVE THOUSAND COPIES OF THE PLAY, TALK, IMAGINE STORYBOOKS WERE PRINTED AND MADE AVAILABLE FOR FREE TO COMMUNITY PARTNERS. WE ALSO HOSTED A SERIES OF FOUR WEBINARS FOR PROVIDERS, EACH FEATURING AN EXPERT WORKING WITH YOUNG CHILDREN AND FAMILIES ACROSS A VARIETY OF SECTORS. THE PROJECT GARNERED OVER 2.5 BILLION COMBINED MEDIA IMPRESSIONS WITHIN A WEEK OF LAUNCH, INCLUDING FEATURES ON TODAY SHOW, NBC NIGHTLY NEWS, A NY TIMES ARTICLE, AND MORE. IN RESPONSE TO THE COVID-19 GLOBAL PANDEMIC, SESAME WORKSHOP RESPONDED BY CREATING THE CARING FOR EACH OTHER (CFEO) INITIATIVE. THIS INITIATIVE LAUNCHED ON SESAMESTREET.ORG/CARING ON MARCH 20, 2020 AND FEATURES RESOURCES INCLUDING SESAME MUPPET VIRTUAL PLAYDATES, STREET YOUTUBE PLAYLISTS, OVER 110 FREE EBOOKS AND MORE. THE PSAS THAT LAUNCHED MARCH 20 WENT GLOBAL IN 36 LANGUAGES AND 96 COUNTRIES AND GARNERED OVER FIVE MILLION VIEWS. ON MARCH 30TH, SSIC CONTINUED TO ADD TO CFEO WITH THE LAUNCH OF HEALTH EMERGENCIES - AN ADDITIONAL NEW SUITE OF BILINGUAL (ENGLISH/SPANISH) MULTIMEDIA RESOURCES INCLUDING ANIMATIONS, PRINTABLES, AND PARENT ARTICLES. WE EXPANDED THESE RESOURCES ON APRIL 29TH, WITH NEW CONTENT BUNDLES ON EVERYDAY CHALLENGES, DESIGNED TO HELP CHILDREN IDENTIFY CHALLENGES AND EXPRESS THEMSELVES. WE ALSO CONDUCTED SURVEYS TARGETING CAREGIVERS AND PROVIDERS TO DETERMINE APPEAL AND APPLICATION OF RESOURCES. ON JUNE 15TH, WE LAUNCHED HEROES FOR HEALTH RECOGNIZING THAT FAMILIES OF ESSENTIAL WORKERS - PHARMACISTS, DOCTORS, NURSES, GROCERS, CHILDCARE PROVIDERS, FIRST RESPONDERS, AND OTHERS ARE FACING UNIQUE CHALLENGES. SINCE LAUNCH, THE SSIC HEALTH EMERGENCIES PAGE HOSTING ALL THIS CONTENT HAS BEEN THE #1 VIEWED PAGE WITH OVER 372,000 SESSIONS (FROM MARCH 30, 2020 JUNE 30, 2020) AND ACCOUNTING FOR 23% OF ALL PAGEVIEWS TO THE SITE. TO ADVISE SESAME WORKSHOP ON HOW TO BEST SUPPORT CHILDREN, FAMILIES, AND COMMUNITIES, EXPERTS FROM A WIDE RANGE OF EXPERIENCE AND BACKGROUNDS GATHERED ONLINE JUNE 22ND, 2020 TO SHARE THEIR KNOWLEDGE ON RACIAL JUSTICE. THIS CONVENING STROVE TO ADDRESS TWO BROAD AND INTERSECTING INQUIRIES; FIRST, HOW CAN WE BEST SUPPORT OUR BLACK, AFRICAN AMERICAN, AND BROWN CHILDREN AND FAMILIES THROUGH THE TRAUMA AND GRIEF OF HISTORICALLY CONTINUING RACISM, AND SECOND, HOW WE UNDERSTAND THE CRITICAL IMPORTANCE OF STARTING EARLY WITH OUR CHILDREN AND ENGAGING ALLIES AND ADVOCATES OF ALL AGES TO CONFRONT AND TAKE ACTION AGAINST RACISM. INFORMATION GATHERED FROM THIS FIRST CONVERSATION CENTERED ON CONCEPTS OF NAMING, REFLECTING, AND COMMUNICATING. THIS INFORMATION IS CONTRIBUTING TO AN ORGANIZATION-WIDE EFFORT ON RACIAL JUSTICE, AS WELL AS SPECIFICALLY FOR THE SSIC RACIAL JUSTICE INITATIVE LAUNCHING IN FY21. WE CONTINUED OUR COMMITMENT TO PROVIDING RESOURCES TO FAMILIES, CAREGIVERS, TEACHERS AND PROVIDERS AROUND THE COUNTRY TO PROVIDE A GREATER UNDERSTANDING ABOUT AUTISM AND TOOLS TO HELP FAMILIES TOUCHED BY AUTISM. LAUNCHING IN APRIL 2020 DURING AUTISM ACCEPTANCE MONTH, NEW BILINGUAL RESOURCES INCLUDED AN ANIMATION BY EXCEPTIONAL MINDS STUDIO, A NON-PROFIT TRAINING ACADEMY AND PROFESSIONAL STUDIO PREPARING YOUNG ADULTS ON THE AUTISM SPECTRUM FOR CAREERS IN ANIMATION AND OTHER DIGITAL ARTS FIELDS. IN THE ANIMATION, JULIA AND HER BIG BROTHER SAMUEL CREATE A STORY TOGETHER ABOUT HER STUFFED BUNNY FLUFFSTER. ADDITIONAL RESOURCES INCLUDE TWO NEW DIGITAL VIDEO MOMENTS FEATURING JULIA'S FAMILY, CORONAVIRUS RELATED TIPS FOR FAMILIES WITH AUTISTIC CHILDREN, AND NEW PRINTABLE ACTIVITIES AND ARTICLES FOR PARENTS FOR SESAMESTREET.ORG/AUTISM. IN ADDITION, A SESAME STREET EPISODE FEATURING JULIA BROADCAST ON PBS AND HBO IN APRIL 2020, CENTERED AROUND LEARNING HOW TO PLAY WELL TOGETHER. IN FEBRUARY 2020, THE SSIC TEAM HOSTED OUR LOCAL PARTNERS AT THE WORKSHOP IN NEW YORK CITY. NEARLY ALL 23 PARTNER ORGANIZATIONS WERE REPRESENTED AT THE CONVENING AND AT LEAST 1 REPRESENTATIVE FROM ALL 8 COMMUNITIES WAS ABLE TO ATTEND. DURING THIS THREE-DAY WORKSHOP, PARTNERS WERE ENCOURAGED TO COLLABORATE AND BRAINSTORM WAYS TO DEEPEN THEIR IMPACT, WHILE ALSO CONNECTING WITH OTHER PARTNERS FROM ACROSS THE COUNTRY. WE ASSESSED STRENGTHS IN EACH COMMUNITY AND CELEBRATED THE "WINS", LIKE PORTABLE COMFY-COZY SPACES AND COFFEE & CONVERSATION PROGRAMMING THAT INCORPORATED SSIC. WE ALSO TALKED ABOUT THE CHALLENGES EACH COMMUNITY FACED WITH IMPLEMENTATION AND SUSTAINABILITY, WHICH HELPED SHAPE CONVERSATIONS WED LATER HAVE WITH CONSULTANTS SURROUNDING SCALING THE SSIC PROGRAM. WE CLOSED OUT THE DAY WITH A PANEL-STYLE CONVERSATION TO FIND SOLUTIONS TO THE MAIN CHALLENGES PARTNERS SHARED, WHICH ALLOWED FOR THE DEVELOPMENT OF NEW IDEAS AND CONNECTIONS. IN ADDITION TO CELEBRATING THE EXISTING 8 COMMUNITIES, SESAME STREET IN COMMUNITIES CONTINUED ONGOING DISCUSSIONS WITH REGIONAL AND LOCAL PARTNERS, EXPANDING INTO THREE ADDITIONAL COMMUNITIES THIS YEAR THROUGH A GRANT FROM THE ROBERT WOOD JOHNSON FOUNDATION. SSIC LAUNCHED IN BALTIMORE, MD, MARICOPA COUNTY, AZ, AND MIAMI, FL FOCUSING ON PARENTAL ADDICTION, TRAUMATIC EXPERIENCES, AND RESILIENCE. THIS PROJECT BEGAN IN DECEMBER OF 2019 AND WAS QUICKLY ADAPTED TO MEET THE VIRTUAL NEEDS OF PARTNERS AMID THE ONGOING PANDEMIC. RATHER THAN COMMUNITY EVENTS, EACH PARTNER ORGANIZATION PARTICIPATED IN THE FILMING OF A DIGITAL RESILIENCE SPECIAL TO AIR ON FACEBOOK AND YOUTUBE IN THE FALL OF 2020. THE SPECIAL WOULD INCLUDE KARLI, ELMO, AND ROSITA SPEAKING WITH GROWN-UPS AND EXPERTS ABOUT THE IMPORTANCE OF RESILIENCY SKILLS AND BOUNCING BACK DURING TOUGH TIMES. SESAME WORKSHOP CONTINUED ITS 16-YEAR PARTNERSHIP WITH THE PNC FOUNDATION TO CREATE BILINGUAL (ENGLISH/SPANISH) MULTIMEDIA SCHOOL READINESS MATERIALS FOR PROVIDERS, CAREGIVERS, AND CHILDREN. IN AUGUST 2019, WE ADDED FIVE PARENT MOMENT VIDEOS AND A NEW GAME WITH GOALS CENTERED AROUND EXECUTIVE FUNCTIONING SKILLS, ELMOS BRAIN GAMES TO THE SCHOOL READINESS TOPIC PAGE ON SSIC. IN APRIL 2020 WE LAUNCHED TWO VIDEOS SHOWCASING THE SCHOOL VS. HOME ROUTINES OF A PRESCHOOLER AND A KINDERGARTENER. WE ALSO LAUNCHED THE NEW BILINGUAL SESAME STREET: READY FOR SCHOOL CHALLENGE PODCASTS FEATURING ELMO AND CHRIS IN ENGLISH, AND ROSITA AND SOPHIA IN SPANISH. SIX EPISODES LAUNCHED WEEKLY FROM APRIL TO MID-MAY IN THE SCHOOL READINESS TOPIC ON SSIC AND ON ITUNES including topics such as "the very first day," "MAKING NEW FRIENDS," "FOLLOWING DIRECTIONS," "TEACHER TALK," "RECESS,"MORNING ROUTINES". EACH PODCAST IS CUSTOMIZED FOR ENTERING PRE-K, KINDERGARTEN OR FIRST GRADE. THE PODCASTS WERE VIEWED 108,975 VIEWS FROM APRIL THROUGH JUNE. WE ALSO PRINTED 350,000 COPIES OF A NEW TRIFOLD WITH A STICKER INSERT PROMOTING THE PODCASTS. THE TRIFOLD WAS DISTRIBUTED AT PNC BANK BRANCHES AND EVENTS. THROUGHOUT THE YEAR WE ALSO CONTINUED OUTREACH FOR THE GROWING TOGETHER COURSE, LEADING TO OVER 1,890 EDUCATORS COMPLETING THE COURSE THE PAST YEAR. SESAME WORKSHOP CONTINUED, FOR ITS 15TH YEAR, ITS SESAME STREET FOR MILITARY FAMILIES (SS4MF) PROGRAM WHICH PROVIDES RESOURCES FOR MILITARY AND VETERAN FAMILIES. ON AUGUST 19, 2020 WE LAUNCHED A NEW SUITE OF RESOURCES ON FAMILY CAREGIVING TO SUPPORT BOTH MILITARY AND VETERAN FAMILIES. ON NOVEMBER 20TH, WE LAUNCHED ADDITIONAL DOCUMENTARY VIDEOS AND A PODCAST AND ON DECEMBER 9TH, WE LAUNCHED AN INTERACTIVE GUIDE FOR PROVIDERS SUPPORTING CAREGIVERS WITH THESE REOSURSES. THE LAUNCH GARNERED OVER 12 MILLION MEDIA IMPRESSIONS, AND OVER 600,000 UNIQUE VISITS AND VIDEO VIEWS TO THE SITE. ADDITIONALLY, WE LAUNCHED A NEW SS4MF YOUTUBE CHANNEL TO HOST ALL MILITARY AND VETRAN CONTENT ON MAY 2020. WE ALSO BEGAN WORK ON A NEW TOPIC: TRANISTIONS IN HEALTHCARE TO SUPPORT PSCSING FAMILIES AND CONDUCTED NEW RESEARCH ON THE SS4MF SITE. Form 990, Part III, Line 4d - Program Service, Line 4d Humanitarian Relief IN THE FACE OF GLOBAL REFUGEE CRISIS, MILLIONS OF YOUNG CHILDREN DO NOT HAVE ACCESS TO EARLY CHILDHOOD DEVELOPMENT (ECD) OPPORTUNITIES THAT THEY NEED TO LEARN, RECOVER FROM ADVERSE EXPERIENCES, AND PREPARE THEM TO THRIVE. The global COVID-19 pandemic further limited childrens access to learning, especially for more vulnerable families. DURING FY20 SESAME WORKSHOP AND THE INTERNATIONAL RESCUE COMMITTEE (IRC), WITH SUPPORT FROM THE MACARTHUR FOUNDATION and the LE
INTERNATIONAL SOCIAL IMPACT Sesame Workshop partners with local experts, including educators, donors, media organizations, government ministries and NGOs, to develop, produce and evaluate local adaptations of "Sesame Streetdirect service initiatives that are tailored to meet the specific educational needs of a particular country or region. The scope of our international social impact work ranges from country-specific initiatives -- such as in Bangladesh, South Africa, India, and Afghanistan -- to multi-country programs and regional projects with an emphasis on work in South Asia, Sub-Saharan Africa and the Middle East. Throughout Fiscal Year 2020, Sesame Workshop continued robust social impact work, expanding into new regions and thematic areas while also deepening engagement in existing countries. During the second half of FY20, Sesame Workshop proactively adapted program models and delivery mechanisms to meet the needs of young children affected by the emerging COVID-19 pandemic. Sesame Workshop also produced, adapted, and distributed new global content addressing the specific health, hygiene, and socio-emotional resilience needs of children and families. The COVID-19 pandemic required International Social Impact teams to adapt and innovate program planning and delivery to not only adjust existing program plans, but also meet the new and evolving needs of children and families with health and hygiene messaging, educational materials during school closures, and social emotional support. As part of Sesame Workshops Caring for Each Other COVID-19 response initiative, the International Social Impact team quickly distributed a series of PSAs on healthy habits that was available in 36 languages and had aired in over 95 countries by the end of Fiscal Year 2020. With support from the LEGO Foundation, we produced a global family special, Elmos World News, featuring Muppets and children from around the world sharing messages about playful learning and managing big feelings. This special premiered in June 2020 and went on to air in over 52 countries in 17 languages. In Bangladesh, Season 12 of Sisimpur premiered on national broadcaster, BTV, and Duronto TV, Bangladeshs largest childrens channel, as part of Sesame Workshops ongoing partnership with USAID. Production of 52 episodes that will make up Season 13 and 14 was completed and will air during Fiscal Years 2021 and 2022. Sesame Workshop Bangladesh celebrated its 15th Anniversary, receiving coverage by over 50 media entities and included celebration events with the US Ambassador to Bangladesh and USAID Mission Director. In partnership with the World Food Programme, we launched a storybook collaboration in Coxs Bazar distributing materials to 146 schools. In South Africa, Sesame Workshop kicked off celebration of our 20th anniversary with the launch of Season 11 of Takalani Sesame in June 2020 on public broadcaster, SABC 2. This new season includes a focus on problem solving and diversity and inclusion with all production completed in South Africa during Fiscal Year 2020. The launch and accompanying marketing and communications activities reached more than 8 million people during the campaigns first two weeks. Sesame Workshop teams continued preparation for multi-province playful learning and parental engagement interventions, however implementation was delayed due to COVID-19 school closures. In India, Galli Galli Sim Sim continued to broadcast on public broadcaster, Doordarshan, throughout Fiscal Year 2020. In light of school closures and an increased need for educational content, Galli Galli Sim Sim was broadcast five days/week on DD National, the broadcasters flagship channel. During the end of Fiscal Year 2020, the show reached a cumulative 43 million children aged 2 14. Sesame Workshop launched multiple community outreach programs in schools and Anganwadi centers focusing on themes including nutrition and early learning. Adapting to changing needs caused by COVID-19, Sesame Workshop India distributed educational materials to children and caregivers with partners including Gramvaani, ConveGenius, Thinkzone, and UNICEF. Season 7 of Baghch-e-Simsim television launched in Afghanistan in both Dari and Pashto in November 2019. New radio episodes premiered earlier in Fiscal Year 2020 across the country. The Season 7 evaluation indicated a statistically significant increase in cognition, task and object persistence, and persistence behaviors in children. We signed a new five-year broadcast agreement with the MOBY Group to guarantee continued Baghch-e-Simsim broadcast through November 2024 ensuring that the content and characters remain present in childrens lives. We expanded reach in East Africa with the television premiere of Somali language show, Sesame Sheeko Sheeko, on Horn Cable TV in December 2019 and Goobjoog TV in January 2020. Through these broadcasters, the series is reaching children in Somalia, Kenya, Ethiopia, and Djibouti. After a successful TV launch, Sesame Sheeko Sheeko radio episodes premiered on local radio stations throughout Somalia, Ethiopia, and Djibouti. The 27 radio episodes focus on themes of mutual respect and understanding and air alongside a parent-facing radio show developed by our partner, Equal Access International. During the second half of Fiscal Year 2020, we began planning for a new Swahili language television show, Sesame Hadithi Njoo, a second season of Sesame Sheeko Sheeko radio episodes and created a Somali-language facilitators guide to be used in classroom intervention pilots in early Fiscal Year 2021. Sesame Workshop's "WASH UP" program expanded to India, Peru, and Rwanda with life-saving health and behavior-change education. New locally relevant video content, outreach materials and trainings were developed in partnership with World Vision. implementation of THE "WASH UP!" program CONTINUED AND is now implemented in over 15 countries and has reached more than 800,000 children. Planning began for additional expansion to Kenya and Mozambique, however COVID-19 school closures delayed implementation. We further deepened our WASH activities in Nigeria focusing on the intersection of WASH and gender with Plan International, and in Bangladesh in partnership with the World Food Programme. After beginning implementation in Fiscal Year 2019, Sesame Workshop's "WASH UP! GIRL TALK" INITIATIVE COMPLETED PILOT IMPLEMENTATION in Zimbabwe in Fall 2020. Reaching over 20,000 STUDENTS IN 150 SCHOOLS, "GIRL TALK" INTEGRATES menstrual hygiene management, resulting in positive changes in knowledge and attitudes. When tested, students in the program showed an average increase in knowledge from 58% to 81%, whereas students who did not receive the program showed no improvement. Phase Two of financial empowerment iniataitve, "Dream, Save, Do" continued content development and implementation throughout Fiscal Year 2020. Ahead of COVID-19, shutdowns, a series of community events and programming was held in Japan, Mexico, and Brazil along with digital video campaigns promoting program themes. The initiative will close in February 2021. Sesame Workshop continued to adapt programming throughout the end of Fiscal Year 2020. We convened a virtual advisory for COVID-19 response in low-resource, non-US contexts with experts in early childhood, global health and pediatrics, international development, parenting, and social emotional learning. Along with the family specials special, teams adapted existing print and video materials for digital distribution and began developing new materials for distribution throughout Fiscal Year 2021.