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EIN 95-3799701

Santa Monica Travel & Tourism (SMTT)

IRS 501(c) type
501(c)(4)
Num. employees
31
City
Santa Monica
State
California
Year formed
1982
Most recent tax filings
2022-06-01
NTEE code, primary
S33: Visitors, Convention Bureau
Description
Santa Monica Travel & Tourism works to increase visitor expenditures, tourism revenues and local employment through promotion of the area as a travel destination. To ensure Santa Monica is recognized as the premier beach-city destination in the world.
Also known as...
Santa Monica Convention and Visitors and Visitors Bureau; Santa Monica Convention and Visitors Bureau
Total revenues
$8,370,537
2022
Total expenses
$6,704,700
2022
Total assets
$4,282,663
2022
Num. employees
31
2022

Program areas at SMTT

Tourism marketing district (tmd)- a program in conjunction with Santa Monica hotels for the purpose of providing a self-assessment on qualifying hotels to generate additional revenues for Tourism promotion and marketing. The additional revenues are used to fund international marketing and sales campaigns to promote Santa Monica and its lodging establishments.
Visitor servicesproviding information through the operation of tourist information kiosks and gift shops selling Santa Monica branded souvenir items.
Visitor marketing - the bureau aims to increase Tourism in the city of Santa Monica through various means including:(1) providing information through promotional materials such as printed visitor's guides and the city's official website (www.santamonica.com). (2) representing the city of Santa Monica in Travel tradeshows in other cities, both domestic and international. (3) developing relationships with those in the Travel industry to promote the city of Santa Monica as a Travel destination.

Personnel at SMTT

NameTitleCompensation
Misti KernsExecutive Director$238,726
Evan EdwardsChief Operating Officer$142,785
Michael GurrieriChief Marketing Officer$87,500
Rachel LozanoChief People Officer$124,173
Risa JewellDirector of Operations
...and 10 more key personnel

Financials for SMTT

RevenuesFYE 06/2022
Total grants, contributions, etc.$406,253
Program services$7,931,745
Investment income and dividends$601
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-3,015
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$33,615
Miscellaneous revenues$1,338
Total revenues$8,370,537

Form 990s for SMTT

Fiscal year endingDate received by IRSFormPDF link
2022-062023-05-15990View PDF
2020-062021-04-28990View PDF
2019-062020-09-05990View PDF
2018-062019-09-14990View PDF
2017-062018-11-15990View PDF
...and 8 more Form 990s
Data update history
June 8, 2023
Updated personnel
Identified 21 new personnel
May 27, 2023
Used new vendors
Identified 2 new vendors, including , and
February 4, 2023
Posted financials
Added Form 990 for fiscal year 2020
October 29, 2022
Updated personnel
Identified 5 new personnel
August 22, 2021
Posted financials
Added Form 990 for fiscal year 2019
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
State / local levelReceives government funding
General information
Address
2427 Main St
Santa Monica, CA 90405
Metro area
Los Angeles-Long Beach-Anaheim, CA
County
Los Angeles County, CA
Website URL
santamonica.com/ 
Phone
(800) 544-5319
Facebook page
visitsantamonica 
Twitter profile
@gosantamonica 
IRS details
EIN
95-3799701
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1982
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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