San Francisco Travel Association is a visitor or convention bureau based in San Francisco, CA that was founded in 1909. As of 2018 they had $32 million in revenue and $24 million in assets.
San Francisco Travel Association's mission is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel.
Previous legal names or variations of their name include: San Francisco Convention And Visitors Bureau.
EIN:
94-0835150
City:
State:
Website:
Phone:
(415) 974‑6900
Facebook:
Founded:
1909
Type:
501(c)(6)
NTEE:
Revenue:
$32,578,863
Assets:
$24,795,199
Employees:
137
Fiscal year end:
June
Program areas at San Francisco Travel Association
As the city's official visitor promotion organization, the primary purpose of the San Francisco Travel Association is to enhance San Francisco's economy by promoting the city as a site for conventions and trade shows, and as a destination for leisure travelers. In support of this purpose, San Francisco Travel provides sales and marketing, as well as information services to facilitate an excellent visitor experience and enhance the visibility of its members. - in fy 2017-18, San Francisco Travel's convention division booked future meetings representing 1,726,199 hotel room nights. The division continued to refine sales strategies for both citywide conventions as well as self-contained strategies to address business during the moscone expansion period.- in 2018, San Francisco Travel completed comprehensive research on visitor attitudes, usage and visitation in the domestic and international markets. The studies revealed 25.8 million visitors and record spending of $10 billion in 2018, as well as insights ...
Form 990s for San Francisco Travel Association
| Fiscal year ending | Date received by IRS | Form | PDF link |
|---|
| 2018-06 | Dec 9, 2019 | 990 | View PDF |
| 2017-06 | Jun 14, 2018 | 990 | View PDF |
| 2016-06 | Jun 7, 2017 | 990O | View PDF |
| 2015-06 | Jun 22, 2016 | 990O | View PDF |
| 2014-06 | Jun 29, 2015 | 990O | View PDF |
| ...and five more Form 990 PDFs |
Financials for San Francisco Travel Association
| Field | 2018 | 2017 | % Change |
|---|
| Federated campaigns | $0 | $0 | |
| Membership dues | $0 | $0 | |
| Fundraising event contributions | $0 | $0 | |
| Related organizations | $24,589,000 | $24,605,500 | -0.1% |
| Government grants (contributions) | $1,684,145 | $900,000 | 87.1% |
| Normal grants, contributions, etc. | $0 | $1,524,438 | -100% |
| <em>Non-cash contributions included in above</em> | $0 | $886,318 | -100% |
| Total grants, contributions, etc. | $26,273,145 | $27,029,938 | -2.8% |
| Field | 2018 | 2017 | % Change |
|---|
| Total grants, contributions, etc. | $26,273,145 | $27,029,938 | -2.8% |
| Program services | $5,545,552 | $5,334,439 | 4.0% |
| Investment income and dividends | $218,280 | $83,733 | 160.7% |
| Tax-exempt bond proceeds | $0 | $0 | |
| Royalty revenue | $112,500 | $137,052 | -17.9% |
| Net rental income | $0 | $0 | |
| Net gain from sale of non-inventory assets | $0 | $0 | |
| Net income from fundraising events | $0 | $0 | |
| Net income from gaming activities | $0 | $0 | |
| Net income from sales of inventory | $0 | $0 | |
| Miscellaneous revenues | $429,386 | $377,486 | 13.7% |
| Total revenues | $32,578,863 | $32,962,648 | -1.2% |
| Field | 2018 | 2017 | % Change |
|---|
| Grants to govts. and orgs. in USA | $0 | $0 | |
| Grants to individuals in USA | $0 | $0 | |
| Grants to govts., orgs., and individuals outside USA | $0 | $0 | |
| Benefits paid to or for members | $0 | $0 | |
| Compensation of current officers, etc. | $2,042,306 | $2,068,267 | -1.3% |
| Compensation not included above, to disqualified persons | $0 | $0 | |
| Non-officer salaries and wages | $9,594,001 | $8,545,393 | 12.3% |
| Pension/retirement accruals and contributions | $1,093,956 | $0 | 999% |
| Other employee benefits | $1,405,258 | $2,784,612 | -49.5% |
| Payroll taxes | $814,593 | $763,967 | 6.6% |
| Management fees | $0 | $0 | |
| Legal fees | $45,083 | $0 | 999% |
| Accounting fees | $49,500 | $0 | 999% |
| Lobbying fees | $0 | $0 | |
| Pro. fundraising fees | $0 | $0 | |
| Investment mgmt fees | $0 | $0 | |
| Other fee-for-service | $585,404 | $383,207 | 52.8% |
| Advertising and promotion | $12,359,798 | $11,050,138 | 11.9% |
| Office expenses | $300,726 | $349,613 | -14.0% |
| Information tech. expenses | $1,041,326 | $766,096 | 35.9% |
| Royalty expenses | $0 | $0 | |
| Occupancy | $1,415,680 | $1,447,728 | -2.2% |
| Travel | $1,260 | $0 | 999% |
| Public official travel and entertainment | $0 | $0 | |
| Conferences, meetings, etc. | $0 | $0 | |
| Interest | $0 | $0 | |
| Payments to affiliates | $0 | $0 | |
| Depreciation, amortization, etc. | $787,276 | $669,049 | 17.7% |
| Insurance | $114,231 | $124,940 | -8.6% |
| All other expenses | $201,247 | $1,624,736 | -87.6% |
| Total expenses | $31,851,645 | $30,577,746 | 4.2% |
| Field | 2018 | 2017 | % Change |
|---|
| Cash (non-interest-bearing) | $8,703,160 | $5,490,172 | 58.5% |
| Savings, short-term investments, etc. | $216,283 | $216,175 | 0.0% |
| Pledges and grants receivable | $0 | $0 | |
| Accounts receivable | $1,280,713 | $1,365,258 | -6.2% |
| Loans receivable from officers, directors, etc. | $0 | $0 | |
| Loans receivable from other disqualified persons | $0 | $0 | |
| Notes and loans receivable | $0 | $0 | |
| Inventories for use | $286,360 | $0 | 999% |
| Prepaid expenses and deferred charges | $1,468,145 | $1,237,883 | 18.6% |
| Buildings, equipment, etc. post-depreciation | $3,172,670 | $3,422,153 | -7.3% |
| Investments, publicly traded securities | $9,240,702 | $8,085,787 | 14.3% |
| Investments, other securities | $414,264 | $3,695,068 | -88.8% |
| Investments, program-related | $0 | $0 | |
| Intangible assets | $0 | $0 | |
| Other assets | $12,902 | $453,795 | -97.2% |
| Total assets | $24,795,199 | $23,966,291 | 3.5% |
| Field | 2018 | 2017 | % Change |
|---|
| Accounts payable and accrued expenses | $3,635,118 | $3,346,291 | 8.6% |
| Grants payable | $0 | $0 | |
| Deferred revenue | $801,211 | $926,441 | -13.5% |
| Tax-exempt bond liabilities | $0 | $0 | |
| Escrow or custodial account liability | $0 | $0 | |
| Loans payable to officers and disqualified persons | $0 | $0 | |
| Secured mortgages and notes payable to unrelated third parties | $0 | $0 | |
| Unsecured notes and loans payable to unrelated third parties | $0 | $0 | |
| Other liabilities | $2,977,157 | $2,950,195 | 0.9% |
| Total liabilities | $7,413,486 | $7,222,927 | 2.6% |
| Field | 2018 | 2017 | % Change |
|---|
| Unrestricted net assets | $17,381,713 | $16,743,364 | 3.8% |
| Temporarily restricted net assets | $0 | $0 | |
| Permanently restricted net assets | $0 | $0 | |
Vendors for San Francisco Travel Association
| Vendor | Services | Amount paid | Date |
|---|
| Drupal | Content management system software | | 2019-08-22 |
| ██████████ | Marketing software | | 2019-08-22 |
| ████████ ███ | Tax accounting | | 2019-05-11 |
| █████ ███ | Event and Travel Promotion | $326,800 | 2018-06-01 |
| ████ ██████ ███ | Advertising Services | $305,519 | 2018-06-01 |
| ████████ ███████ | Special Events; Special CCSF Events | $553,465 | 2018-06-01 |
| ████ ████████████ | Fireworks Production | $302,488 | 2018-06-01 |
| ██████████ | CRM System Configuration | $826,862 | 2018-06-01 |
| ...and three more vendors |
Personnel at San Francisco Travel Association
| Name | Title | Compensation | Most recent data |
|---|
| Joseph D'Alessandro | President and Chief Executive Officer | $687,655 | June 30, 2018 |
| Paul Frentsos | Executive Vice President , Chief Operating Officer | $269,617 | June 30, 2018 |
| ████ ██ | Executive Vice President , Chief Financial Officer | $280,650 | Dec. 9, 2019 |
| ██████ ███████ | Executive Vice President , Chief Marketing Officer | $284,196 | June 30, 2018 |
| ██████ ███ | Vice President , National Sales | $214,244 | June 30, 2018 |
| █████████ ███████ | Vice President , Info and Technology | $188,793 | June 30, 2018 |
| ████ █████ | Senior Vice President , Citywide Sales | $209,570 | June 30, 2018 |
| ██████ ███████ | Senior Director , Citywide Sales | $172,814 | June 30, 2018 |
| ███████ ███ ████████ | Chair | $0 | June 30, 2018 |
| ███████ ████████ | Immediate Past Chair | $0 | June 30, 2018 |
| ...and 15 more key personnel |
Peer convention centers and visitor bureaus
| | Name | Type | Revenue | Location |
|---|
| 1 | Sonoma County Tourism | 501(c)(6) | $8.7 million | Santa Rosa, CA |
| 2 | Sacramento Convention and Visitors Bureau (SCVB) | 501(c)(6) | $11 million | Sacramento, CA |
| 3 | Long Beach Area Convention and Visitors Bureau | 501(c)(6) | $11 million | Long Beach, CA |
| 4 | San Diego Tourism Authority / San Diego Convention and Tourist Bureau | 501(c)(6) | $42 million | San Diego, CA |
| 5 | Visit Orlando | 501(c)(6) | $73 million | Orlando, FL |
| 6 | Travel Portland | 501(c)(6) | $29 million | Portland, OR |
| 7 | Greater Boston Convention and Visitors Bureau (GBCVB) | 501(c)(6) | $14 million | Boston, MA |
| 8 | Visit Anchorage | 501(c)(6) | $9.5 million | Anchorage, AK |
| 9 | Hawaii Visitors and Convention Bureau (HVCB) | 501(c)(6) | $33 million | Honolulu, HI |
| 10 | Visit Salt Lake | 501(c)(6) | $15 million | Salt Lake City, UT |
| 11 | Visit KC | 501(c)(6) | $13 million | Kansas City, MO |
| 12 | Detroit Metro Convention and Visitors Bureau (DMCVB) | 501(c)(6) | $19 million | Detroit, MI |
| 13 | Discover The Palm Beaches | 501(c)(6) | $16 million | West Palm Beach, FL |
| 14 | Visit Tucson | 501(c)(6) | $9.9 million | Tucson, AZ |
| 15 | Visit Austin | 501(c)(6) | $14 million | Austin, TX |
| 16 | Charleston Area Convention and Visitors Bureau | 501(c)(6) | $19 million | Charleston, SC |
| 17 | Choose Chicago (CCTB) | 501(c)(6) | $34 million | Chicago, IL |
| 18 | Visit Indy | 501(c)(6) | $16 million | Indianapolis, IN |
| 19 | Visit Baltimore | 501(c)(6) | $16 million | Baltimore, MD |
| 20 | Philadelphia Convention and Visitors Bureau (PHLCVB) | 501(c)(6) | $20 million | Philadelphia, PA |
| 21 | Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | $36 million | Miami, FL |
| 22 | Visit Seattle | 501(c)(6) | $23 million | Seattle, WA |
| 23 | Atlanta Convention and Visitors Bureau | 501(c)(6) | $33 million | Atlanta, GA |
| 24 | Memphis Tourism Corporation | 501(c)(6) | $16 million | Memphis, TN |
| 25 | Visit Tampa Bay | 501(c)(6) | $16 million | Tampa, FL |