Rotary International Lakeland

To encourage and foster the development of acquaintance as an opportunity for service; high ethical standards in business and professions; the recognition of the worthiness of all useful occupations; the dignifying of each rotarian's occupation as an opportunity to serve society; the application of the ideal service in each rotarian's personal, business, and community life; the advancement of International understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.