Program areas at Rock the Vote
Voter Registration Mobilization Creating a culture shift by reaching young people where they are - on and offline - through trusted messengers with messages that inspire and information that empowers them to participate in the civic process. With research demonstrating the importance of social media to reaching and mobilizing young voters, especially youth of color, Rock the Vote creates and promotes research-based original content on its own social media and digital platforms. In 2023, Rock the Vote formed partnerships with federal and state groups to conduct relational organizing programs in Kentucky and Pennsylvania recruiting a total of 77 organizers reaching 7,307 friends and family. In 2023, Rock the Vote generated 3,243,829 social media impressions. A total of 161,663 voters utilized Rock the Vote and its partners digital engagement tools to register and prepare to vote in special, state and local elections.
Voter Education Provides nonpartisan civic and voter education through its website, social media, email, text messages, in-school and in-person activations that target young people. Rock the Vote provides step-by-step guidance with links to resources to new voters through text/email. In 2023, Rock the Vote researched and provided information and outreach for federal, state and 63 local elections.Through its Democracy Class initiative, Rock the Vote offers free, one-period lesson plans for high school-age students to learn about the history and importance of voting, the importance of local elections, voting rights, and an issue impacting the local community while also learning the process to register and pre-register to vote. In 2023, Rock the Vote sent 2,611,676 emails and 622,864 text messages to election reminder subscribers about special, state and local elections provided election information to more than 948,968 million website visitors 255 Democracy Class sign ups.
Voting Rights Systems Modernization Reduces barriers by fighting for young peoples right to vote and modernizing the process to participate. Rock the Vote develops and provides civic technology to nonprofits, schools, companies, and influencers to register and educate voters through cost-effective digital platforms. Rock the Vote also utilizes this technology in its own programming. In 2023, Rock the Vote published an updated white paper on connected voter registration and conducted outreach to states to promote connected voter registration. Rock the Vote provided 272 partners with a suite of technology tools,including Rock the Votes trusted Online Voter Registration OVR platform, Registration Status Lookup Tool, Absentee Ballot Request Platform, Pledge to Vote Tool, and Ballot Tracking and Curing Tool.