Protect Our Winters

We mobilize a powerful audience that includes passionate young people, well-known athletes, and businesses. We educate, connect, and activate them into effective climate advocates. Pow organized climate-focused events for the outdoor community, worked with industry partners to integrate climate change topics into industry events, and found opportunities for alliance members to speak on behalf of the community on climate. We taught members of Our alliance (athletes, creatives, ceos, and brand staff) to become megaphones for climate change messaging. We prepared knowledgeable partners to help grow Our base and inspire action on specific asks from the outdoor community pertaining to pow's initiatives. We transformed athletes, influencers, and ceos into effective climate advocates.