Project Drawdown

CommunicationsThis program includes the marketing and communications team which supports Project Drawdowns people and programs to expand the Organizations reach, influence, and impact with target audiences.Our new Drawdown Ignite webinar series shared insights on the climate change trajectory, capitalism and climate change, the transformational power of storytelling, and more with thousands of viewers from around the world. Our Drawdown Ignite webinar series has been viewed more than 10,000 times live and via YouTube since it premiered in May. We collaborated with Ecochallenge.org to guide more than 3,500 participants from 63 countries to complete nearly 65,000 climate solutions actions. Three webinars we hosted as part of the initiative educated more than 1,000 attendees at the intersection of climate solutions and communities, business, and academia. We encouraged and empowered hundreds of members of journalist organizations around the world to include a focus on climate solutions in their reporting. Our growing visibility as trusted nonpartisan experts garnered media appearances at Newsweek, Al Jazeera, The New York Times, Eurasia Review, Prevention, CleanTechnica, Africa Times, CNBC, The Washington Post, National Public Radio, The World Economic Forum, The Weather Channel, Scientific American, and more. We also launched Discover a customizable web portal providing one-stop access to Project Drawdowns wealth of videos, action guides, updates, and more. We had 937,000 users access climate solutions on our website, with 141 countries represented.

Drawdown LabsThis program is a testing ground for how the private sector can accelerate the scaling of climate solutions quickly, safely, and equitably. Leveraging world-class research and analysis and the cross-industry capabilities of climate-leading businesses, philanthropists, and investors, Drawdown Labs offers the world powerful and attainable ways of addressing the climate crisis at scale. Drawdown Labs includes the Business Coalition and Capital Coalition.We inspired and empowered business leaders to take bold positions and strategically embed climate solutions throughout their operations. We guided impact investors, philanthropists, and others to strategically direct resources to the most important and impactful climate solutions. Drawdown Labs inspired development of Googles Sustainability Marketing Playbook, and the American Red Cross is using Climate Solutions 101 course to engage its employees around climate solutions. We educated hundreds of MBA students on climate issues through the virtual ClimateCAP MBA Academy. Our Job Function Action Guides for product managers, product designers, and engineers brought the total number of job functions covered to 10 with more than 100,000 downloads. The guides were embedded into LinkedIns new Sustainability Resource Hub, putting them at the fingertips of 900 million LinkedIn users, and have been adopted by employees at Golden State Warriors and Google. Project Drawdowns Capital Coalition, launched in late 2023, is helping guide what will ultimately be billions of dollars of private capital toward the most effective climate solutions. Saving (for) the Planet, which was published in December and had 33,000 views in its first month of publication, offered insights on how individuals can leverage the power of personal banking to advance climate solutions and was featured in articles in dozens of media outlets, including WIRED and Fast Company.

ScienceDrawdown Science develops and disseminates science-based strategies for accelerating adoption of climate solutions. This program aims to determine when and how reaching Drawdown is possible, using existing, well-proven, scalable climate solutions. To uncover that answer, the Science team reviews and evaluates the potential performance of diverse technologies and practices that reduce GHG emissions and/or enhance carbon sequestrations from the atmosphere while providing many co-benefits to human society. We used science to identify the most effective whole system solutions and strategies for halting climate change, and served as trusted thought leaders in the global climate solutions space. The Drawdown Roadmap video series launched in April 2023 and is providing policymakers, business leaders, philanthropists, impact investors, and others with insights on how to identify and deploy the most impactful climate actions with respect to timing, geography, co-benefits, and barriers. To date, we have had 4 million online views of the series. Project Drawdown participated in climate negotiations in Bonn in July and Climate Week NYC in September, and helped develop the fifth U.S. National Climate Assessment, effectively engaging and guiding the direction of national and global climate policy.