Prevent Blindness Iowa

Public Education-informing the general public about the basic facts of eye care, health and safety, and motivating them to appropriate action; conducted through mass media such as television, radio, newspapers, and social media, through the distribution of Prevent Blindness publications and through responses to inquiries from the public. Thousands of Iowans participated in health education programs and received information and referral services. In addition we reached a potential audience of almost 1 million Iowans through social networking and media impressions.

Professional Education-Serving as an authoritative source of information on the latest developments in vision and eye care so that eye care professionals, nurses, scientists, teachers, social workers, and others in the field of blindness prevention can better serve their respective clients. Vision screening training was provided to almost 100 individuals.

Community Service-Sponsoring and promoting screening programs for the early detection of signs of eye trouble among preschool children, school age children, and adults, particularly amblyopia in children. Screenings were provided to nearly 20,000 individuals last year. Patient Services, eye glass and eye exam programs were provided to over 100 Iowans.