Program areas at PGA Tour
The principal mission of Pga Tour, Inc. is the promotion of the sport of professional golf and the common interests of the touring professional golfer as well as growth of the game. This is primarily accomplished through managing and co-sponsoring professional golf tournaments, securing corporate sponsorship of tournaments and other programs, and securing television exposure for its professional golf tournaments. By managing and co-sponsoring six different professional golf tournament divisions (Pga Tour, Pga Tour champions, korn ferry Tour, Pga Tour latinoamerica, mackenzie tour-pga Tour canada, and Pga Tour series-china - collectively the Pga Tour), Pga Tour, Inc. Provides opportunities for the touring professional golfer to compete and earn prize money and benefits while growing the game by exposing it to the general public through their attendance and television viewing. In 2018, the six tours collectively held 147 tournaments. Total prize money and benefits earned through competition by professional golfers across the six tours in 2018 exceeded $600 million. These tournaments were played in at least 37 u.s. states and 20 different countries in 2018, allowing people throughout the world the opportunity to experience first-hand the sport of professional golf. Pga Tour, Inc. secures television coverage for its tournaments through agreements with national and international broadcasters and cable channels. In 2018, Pga Tour, Inc. television coverage reached 227 countries and territories and in 23 languages. Pga Tour, Inc. and the ladies professional golf association maintain a strategic alliance designed to further promote the growth of professional golf including areas such as schedule coordination, joint marketing, television representation, digitial media, and the possibility of future development of joint events. In addition to television coverage, the Pga Tour is embracing digital media across multiple platforms, including a subsidiary's website, pgatour.com. The Pga Tour continues to grow its presence on social media platforms such as facebook, instagram, and twitter through a subsidiary to bring the players closer to the general public, volunteers, and sponsors. In 2018, twitter broadcasted more than 70 hours of free exclusive live tournament coverage across multiple events to broaden the appeal of golf to younger viewers. The mission of growing the game of golf is enhanced through television, corporate sponsorships and the promotional activities associated with promoting the sport of professional golf. Pga Tour, Inc. and intel have an exclusive relationship to produce and globally distribute live virtual reality and live 360 video at various Pga Tour events. The qualified sponsorship payments received by Pga Tour, Inc., as defined in internal revenue code section 513(i), promote the sport through funds utilized in part to increase purse amounts and earnings opportunities for professional golfers on the Pga Tour, Pga Tour champions, korn ferry Tour, Pga Tour latinoamerica, mackenzie tour-pga Tour canada, and Pga Tour series-china in part to achieve Pga Tour, inc.'s goal of giving back, as set forth in part iii, line 4b.
Pga Tour, Inc. includes, as part of its mission statement, the dedication to protect the integrity of the game of professional golf. The touring professional golfer has an unwavering adherence to golf's inherent values, such as honesty, integrity, and sportsmanship. Golf is a sport in which players call penalties on themselves, whether an infraction is visible to others or not. It is a sport in which competitors shake hands and congratulate one another at the conclusion of each and every round, tournament or match, without fail. It is also a sport that faithfully teaches each generation of participants from the earliest age that its rules are uncompromisable. These are values that Pga Tour, inc.'s touring professional golfers live by and demonstrate every round of every tournament.
IN ADDITION TO PROMOTING AND BUILDING THE SPORT OF PROFESSIONAL GOLF, PGA TOUR, INC. IS COMMITTED TO GENERATING SUBSTANTIAL CHARITABLE CONTRIBUTIONS IN THE COMMUNITIES WHERE ITS TOURNAMENTS ARE PLAYED, EVEN THOUGH PGA TOUR, INC. IS NOT A CHARITABLE IRC SECTION 501(C)(3) ORGANIZATION. A MAJORITY OF THE TOURNAMENTS ARE OPERATED BY CHARITABLE ORGANIZATIONS THAT GIVE 100% OF THE NET PROCEEDS FROM THE TOURNAMENT TO LOCAL CHARITIES. AREAS OF SUPPORT INCLUDE, BUT ARE NOT LIMITED TO: HEALTHCARE, EDUCATION, YOUTH DEVELOPMENT, DISASTER RELIEF, FOOD BANKS, MILITARY AND ENVIRONMENT. IN 2018, PGA TOUR, INC. AND ITS TOURNAMENTS GENERATED MORE THAN $190 MILLION OF CHARITABLE DONATIONS IN THE COMMUNITIES WHERE THE EVENTS WERE PLAYED, BENEFITTING MORE THAN 3,000 CHARITIES. INCLUDED IN THIS AMOUNT IS $43 MILLION OF DIRECT CONTRIBUTIONS MADE BY PGA TOUR, INC. THIS BRINGS PGA TOUR, INC.'s TOTAL CHARITABLE DONATIONS TO NEARLY $3 BILLION SINCE THE FIRST $10,000 CONTRIBUTION WAS MADE IN 1938. ALSO, A SUBSTANTIAL AMOUNT OF ADDITIONAL CHARITY DOLLARS ARE RAISED EACH YEAR BY PGA TOUR, INC. MEMBERS THROUGH THEIR INDIVIDUAL FOUNDATIONS AND FUNDRAISERS.