EIN 77-0326604

Paso Robles Wine Country Alliance

IRS 501(c) type
501(c)(6)
Num. employees
6
Year formed
1992
Most recent tax filings
2022-12-01
NTEE code, primary
Description
Paso Robles Wine Country Alliance improves business conditions of grape growing and wine producing industry in San Luis Obispo County, California. It promotes local wine tourism through a visitor brochure distributed both physically and online, and conducts promotional projects and public relations including media relations as well as familiarization tours. The Alliance also provides member events such as an annual banquet, educational wine seminars, and networking functions. Seminars are held to educate growers and tasting rooms with an attendance of about 100 people.
Total revenues
$1,986,737
2022
Total expenses
$2,080,161
2022
Total assets
$526,512
2022
Num. employees
6
2022

Program areas at Paso Robles Wine Country Alliance

Member events and services included an annual banquet, educational Wine seminars, and various networking functions. Various seminars were held to educate the growers and the tasting rooms. Attendence for these seminars was about 100 people.
Promoted local Wine industry tourism. Printed and distributed a visitor brochure - 135,000 copies distributed as well as made available online. Promotional projects and public relations during the year included media relations and familiarization tours, website improvement, trade tastings and trade show exhibits. Generic advertising was placed in several tourism publications such as the chamber of commerce and the visitor and conference bureau. In room advertising promoting the Paso Robles Wine region was provided to hotel guests.
Weather stations were maintained throughout the year. The weather stations are used by growers and winemakers for assistance in pest control and irrigation decisions.

Grants made by Paso Robles Wine Country Alliance

GranteeGrant descriptionAmount
The Roots FundSponsorship$13,000
American Vineyard FoundationSponsorship$5,000
Hospice Du RhoneSponsorship$5,000

Who funds Paso Robles Wine Country Alliance

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Travel PasoSupport for Events That Increase Tourism in Paso Robles$20,000

Personnel at Paso Robles Wine Country Alliance

NameTitleCompensation
Joel PetersonExecutive Director$153,120
Randy HeinzenTreasurer$0
Cris CherryVice - Chairman$0
Austin HopeSecretary$0
Molly ScottChairman$0
...and 5 more key personnel

Financials for Paso Robles Wine Country Alliance

RevenuesFYE 12/2022
Total grants, contributions, etc.$1,268,524
Program services$714,667
Investment income and dividends$3,546
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$1,986,737

Form 990s for Paso Robles Wine Country Alliance

Fiscal year endingDate received by IRSFormPDF link
2022-122023-07-27990View PDF
2021-122022-11-15990View PDF
2020-122021-06-30990View PDF
2019-122020-09-23990View PDF
2018-122019-12-27990View PDF
...and 8 more Form 990s
Data update history
August 25, 2023
Posted financials
Added Form 990 for fiscal year 2022
August 23, 2023
Updated personnel
Identified 2 new personnel
July 14, 2023
Posted financials
Added Form 990 for fiscal year 2021
June 29, 2023
Updated personnel
Identified 2 new personnel
June 26, 2023
Received grants
Identified 1 new grant, including a grant for $20,000 from Travel Paso
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Human servicesAgricultureBusiness and industry
Characteristics
MembershipsState / local levelReceives government funding
General information
Address
1446 Spring St 103
Paso Robles, CA 93446
Metro area
San Luis Obispo-Paso Robles, CA
County
San Luis Obispo County, CA
Website URL
pasowine.com/ 
Phone
(805) 239-8463
Twitter profile
@pasorobleswine 
IRS details
EIN
77-0326604
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1992
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S40: Business and Industry
NAICS code, primary
813910: Trade Associations
Parent/child status
Central organization
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