EIN 04-2450813

Norman Rockwell Museum at Stockbridge

IRS 501(c) type
501(c)(3)
Num. employees
70
Year formed
1969
Most recent tax filings
2022-06-01
NTEE code, primary
Description
Norman Rockwell Museum is dedicated to education and art appreciation inspired by the legacy of Norman Rockwell. The museum preserves, studies and communicates with a worldwide audience the life, art and spirit of Norman Rockwell and the field of illustration. The museum is a gathering place for reflection, involvement, and discovery through the enjoyment of the artist’s work. Norman Rockwell’s unique contributions to art and society, popular culture and social commentary influence the museum’s programs and interpretations.
Total revenues
$6,364,472
2022
Total expenses
$5,563,424
2022
Total assets
$13,175,743
2022
Num. employees
70
2022

Program areas at Norman Rockwell Museum at Stockbridge

See schedule onrm offers a robust schedule of exhibitions that illuminate the depth and scope of american illustration. The artwork featured is drawn from nrm's collection (including the comprehensive collection of original Norman Rockwell works) and over 22,000 works of other american illustrators. Recent exhibition themes include an exploration of 300 years of illustration and its effect upon our understanding of race; an exhibition tracing the influences of contemporary illustrators reaching back 500 years; an exhibition of contemporary and historic fantasy art. In addition, we feature galleries that highlight the illustrator's process in creating art. Exhibitions are shared with other museums through our traveling exhibition program, extending the reach of the shows. In addition, nrm engages a professional curatorial and collections care staff to steward its collection, including digitization to allow access to Museum holdings, to provide access for scholars, and to assure that the art in our care is preserved in perpetuity for future generations. One of the most important artifacts that we care for is Norman Rockwell's last studio, which was moved to our campus when Rockwell died. The Rockwell center for american visual studies is the central resource to art history scholars. Through the work of the center, the first text book on illustration art was produced, and the center maintains a publication schedule, of exhibition related catalogues which bring new voices to the canon of art history, and expand knowledge in the field.
Through the Museum store and enhanced online store, we offer opportunities for visitors to extend their learning through the purchase of related books, exhibition catalogues, limited edition signed prints, art making materials, and mementos of their visit. Retail proceeds support exhibitions, programs, and collections care.
See schedule onrm's education offerings include an array of opportunities for schools, families,adults, seniors, and artists to engage in digital and outdoor programs such as in-person gallery activities, online and in-gallery artist talks and demonstrations, lectures, scholarly symposia, and special event days focusing on specific aspects of illustration art. All deepen audience knowledge, understanding, and appreciation of Norman Rockwell and illustration art. Nrm's virtual Museum and online curriculum lab provide digital learning opportunities available to anyone anywhere, anytime. Resources for teachers in the curriculum lab provide supplementary materials using art as a doorway for discussion of history, english, american studies and related subjects. A new series, "drawing life" features an artist in Norman Rockwell's studio in discussion and demonstrating the art of illustration.
External relations
Advertising & marketing
Visitor services
Security

Who funds Norman Rockwell Museum at Stockbridge

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$300,300
Klarman Family FoundationFunder Collaborations and Bold Bets: Unrestricted Operating Support for Fiscal Years 2022, 2023, and 2024, As A Part of the Barr-Klarman Massachusetts Arts Initiative (Rapid Response)$110,000
Sordoni FoundationCharitable$75,000
...and 33 more grants received totalling $852,664

Personnel at Norman Rockwell Museum at Stockbridge

NameTitleCompensation
Laurie Norton MoffattDirector and Chief Executive Officer$223,130
Jill GellertChief Operating Officer and Chief Financial Officer$141,785
Margit HotchkissChief Marketing Officer$101,738
Ellen SpearChief Philanthropy Officer$147,157
Holly ColemanDirector of Human Resources
...and 6 more key personnel

Financials for Norman Rockwell Museum at Stockbridge

RevenuesFYE 06/2022
Total grants, contributions, etc.$3,362,612
Program services$2,002,632
Investment income and dividends$104,060
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$148,399
Net income from fundraising events$37,615
Net income from gaming activities$0
Net income from sales of inventory$586,808
Miscellaneous revenues$122,346
Total revenues$6,364,472

Form 990s for Norman Rockwell Museum at Stockbridge

Fiscal year endingDate received by IRSFormPDF link
2022-062023-05-05990View PDF
2021-062022-03-22990View PDF
2020-062021-04-15990View PDF
2019-062020-09-25990View PDF
2018-062019-06-19990View PDF
...and 9 more Form 990s
Data update history
June 9, 2023
Updated personnel
Identified 2 new personnel
May 27, 2023
Used new vendors
Identified 1 new vendor, including
May 6, 2023
Received grants
Identified 1 new grant, including a grant for $1,500 from The Dobbins Foundation
October 1, 2022
Posted financials
Added Form 990 for fiscal year 2021
August 3, 2022
Received grants
Identified 10 new grant, including a grant for $500,000 from Fidelity Non-Profit Management Foundation
Nonprofit Types
Arts, culture, and humanities nonprofitsMuseumsCharities
Issues
Arts, cultural, and humanities
Characteristics
Fundraising eventsReceives government fundingEndowed supportGala fundraisersTax deductible donations
General information
Address
9 Glendale Rd PO Box 308
Stockbridge, MA 01262
Metro area
Pittsfield, MA
County
Berkshire County, MA
Website URL
nrm.org/ 
Phone
(413) 298-4100
Facebook page
Norman-Rockwell-Museum 
Twitter profile
@nrockwellmuseum 
IRS details
EIN
04-2450813
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1969
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A51: Art Museums
NAICS code, primary
7121: Museums, Historical Sites, and Similar Institutions
Parent/child status
Independent
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