EIN 45-2368993

New Incentives

IRS 501(c) type
501(c)(3)
Num. employees
3
City
Year formed
2011
Most recent tax filings
2023-12-01
NTEE code, primary
Description
New Incentives operates a conditional cash transfer program through its Nigerian-based organization, ABAE, with a mission to reduce poverty and improve health outcomes for women, caregivers and infants by providing financial assistance. The program incentivizes mothers and caregivers in Nigeria to vaccinate their infants according to Nigerian guidelines.
Also known as...
CCT Marketplace
Total revenues
$26,514,991
2023
Total expenses
$22,415,292
2023
Total assets
$103,532,902
2023
Num. employees
3
2023

Program areas at New Incentives

New Incentives, via its nigeria-based organization, all babies are equal initiative (abae), operated a conditional cash transfer program to incentivize mothers (and other caregivers) to vaccinate their infants according to the nigerian routine immunization schedule to reduce vaccine-preventable deaths. New Incentives disbursed 5,310,510 cash transfers to caregivers after verifying completion of required immunizations and enrolled 1,518,811 caregivers and their infants into the ccts for routine immunizations program.note: the $17,644,117 under grants paid by the organization is the total of transfers from New Incentives to its foreign-controlled entity all babies are equal initiative (abae). Abae disburses grants to eligible program participants according to strict eligibility criteria and protocols. Detailed monitoring is carried out to assess adherence to program protocols and cash transfer disbursement policies.in 2023, New Incentives enrolled 1,518,811 infants in the cct program with 311,781 immunization days, and are now operating in 166 lgas with 5,862 clinics.

Who funds New Incentives

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
GiveWellOperating Support$20,472,387
Effective Ventures Foundation USAImproving Global Health and Wellbeing$645,607
Vanguard Charitable Endowment ProgramFor Recipient's Exempt Purpose$233,372
...and 28 more grants received totalling $22,330,469

Personnel at New Incentives

NameTitleCompensation
Praveen SeshadriChief Executive Officer
Svetha JanumpalliDirector and Chief Executive Officer$312,200
Pratyush AgarwalFounder and Chief Operating Officer / Director and Chief Operating Officer$312,200
Jobel de RosasDirector of Finance
Khaly ZiraHuman Resources Director
...and 13 more key personnel

Financials for New Incentives

RevenuesFYE 12/2023
Total grants, contributions, etc.$24,325,117
Program services$0
Investment income and dividends$2,189,874
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$26,514,991

Form 990s for New Incentives

Fiscal year endingDate received by IRSFormPDF link
2023-122024-11-06990View PDF
2022-122023-10-31990View PDF
2021-122022-10-28990View PDF
2020-122021-11-12990View PDF
2019-122021-04-02990View PDF
...and 6 more Form 990s

Organizations like New Incentives

OrganizationLocationRevenue
United Palestinian AppealWashington, DC$108,226,271
The Citizens Foundation USA (TCF-USA)Houston, TX$18,303,365
Alima UsaNew York, NY$13,721,468
Orphan Grain Train (OGT)Norfolk, NE$48,945,569
Africa Relief And Community DevelopmentClifton, NJ$9,322,341
Lesea Global Feed the HungrySouth Bend, IN$82,143,557
Sudan Relief Fund (SRF)Washington, DC$6,983,051
Hope for HaitiNaples, FL$53,607,727
Educate GirlsForest Hills, NY$10,425,030
The HALO TrustWashington, DC$111,955,992
Data update history
May 25, 2025
Received grants
Identified 9 new grant, including a grant for $20,472,387 from GiveWell
February 8, 2025
Posted financials
Added Form 990 for fiscal year 2023
January 13, 2025
Used new vendors
Identified 1 new vendor, including
January 4, 2025
Received grants
Identified 8 new grant, including a grant for $156,810 from The Life You Can Save
August 10, 2024
Received grants
Identified 6 new grant, including a grant for $645,607 from Effective Ventures Foundation USA
Nonprofit Types
International-focused organizationsFamily service centersCharities
Issues
Women and girlsForeign affairsInternational development
Characteristics
Operates internationallyNational levelTax deductible donationsAccepts online donations
General information
Address
440 N Barranca Ave Unit 6133
Covina, CA 91723
Metro area
Los Angeles-Long Beach-Anaheim, CA
County
Los Angeles County, CA
Website URL
newincentives.org/ 
Phone
(415) 797-7639
IRS details
EIN
45-2368993
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2011
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
Q33: International Relief
NAICS code, primary
624190: Individual and Family Services
Parent/child status
Independent
California AB-488 details
AB 488 status
May Operate or Solicit for Charitable Purposes
Charity Registration status
Current
FTB status revoked
Not revoked
AG Registration Number
CT0184324
FTB Entity ID
3392469
AB 488 data last updated ("as-of") date
2025-07-02
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