EIN 02-0700616

Nashville Convention and Visitors Bureau

IRS 501(c) type
Num. employees
Year formed
Most recent tax filings
The Nashville Convention and Visitors Corp brands, sells and markets Nashville, Music City, to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences.
Total revenues
Total expenses
Total assets
Num. employees

Program areas at Nashville Convention and Visitors Bureau

Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through regional AAA outlets and other tourism organizations to promote the community. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.
In association with Music City Inc., the NCVB produced major musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city.
Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts representing almost 1,500,000 hotel room nights for future meetings and events.

Grants made by Nashville Convention and Visitors Bureau

GranteeGrant descriptionAmount
Music City BowlTo Assist With the Production of the Music City Bowl College Football Bowl Game Which Takes Place in December Each Year, and Brings Thousands of Visitors To Nashville.$1,000,000
United Way of Greater Nashville (UWGN)To Help Establish A Charitable Giving Fund in the City To Assist the Victims of the March 2020 Tornado That Impacted Sections of the City.$500,000
Music CityDonation Representing the Net Proceeds of A Special T-Shirt Sale To Raise Funds for A Program of the Recipient That Provided Assistance To Local Victims of the 2020 Tornado and Pandemic.$41,316
...and 2 more grants made

Who funds Nashville Convention and Visitors Bureau

Federal funding details
Federal agencyProgram nameAmount
Department of CommerceECONOMIC ADJUSTMENT ASSISTANCE$596,347

Personnel at Nashville Convention and Visitors Bureau

Jeff MeffordChief Financial Officer$247,756
Bonna JohnsonVice President , Corporate Communications
Debra SmithVisitor Services and Digital Marketing / Vice President of Digital Marketing and Visitor Services
Caroline SmithVice President , Membership / Senior Director , Membership
Andrea ArnoldSenior Vice President , Public Affairs
...and 10 more key personnel

Financials for Nashville Convention and Visitors Bureau

RevenuesFYE 06/2020
Total grants, contributions, etc.$10,000
Program services$25,981,104
Investment income and dividends$55,283
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$-58,614
Miscellaneous revenues$62
Total revenues$25,987,835

Form 990s for Nashville Convention and Visitors Bureau

Fiscal year endingDate received by IRSFormPDF link
2020-062021-06-30990View PDF
2019-062021-06-07990View PDF
2018-062019-06-19990View PDF
2017-062018-04-10990View PDF
2016-062017-07-25990OView PDF
...and 6 more Form 990s

Organizations like Nashville Convention and Visitors Bureau

San Francisco Travel AssociationSan Francisco, CA$38,112,773
Los Angeles Tourism & Convention Board (LATCB)Los Angeles, CA$58,707,062
Visit Tampa BayTampa, FL$16,850,759
Memphis Tourism CorporationMemphis, TN$17,172,027
Greater Miami Convention and Visitors Bureau (GMCVB)Miami, FL$26,319,264
Meet MinneapolisMinneapolis, MN$12,960,859
Visit DenverDenver, CO$12,927,884
Atlanta Convention and Visitors BureauAtlanta, GA$35,729,622
Visit OrlandoOrlando, FL$80,519,755
Philadelphia Convention and Visitors Bureau (PHLCVB)Philadelphia, PA$17,346,622
Data update history
May 23, 2022
Posted financials
Added Form 990 for fiscal year 2020
May 23, 2022
Used new vendors
Identified 2 new vendors, including , and
October 9, 2021
Posted financials
Added Form 990 for fiscal year 2019
October 3, 2021
Used new vendors
Identified 4 new vendors, including , , , and
September 28, 2021
Used new vendors
Identified 3 new vendors, including , , and
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Community improvementEconomic development
MembershipsOperates internationallyState / local levelReceives government funding
General information
150 4th Ave North G-250
Nashville, TN 37219
Metro area
Nashville-Davidson--Murfreesboro--Franklin, TN
Davidson County, TN
Website URL
(615) 259-4730
Facebook page
Twitter profile
IRS details
Fiscal year end
Taxreturn type
Form 990
Year formed
Eligible to receive tax-deductible contributions (Pub 78)
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Central organization
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