Program areas at Nashville Convention and Visitors Bureau
Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through regional AAA outlets and other tourism organizations to promote the community. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.
In association with Music City Inc., the NCVB produced major musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city.
Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts representing almost 1,500,000 hotel room nights for future meetings and events.
Grants made by Nashville Convention and Visitors Bureau
| Grantee | Grant description | Grant year | Amount |
|---|
| Music City Bowl | To Assist With the Production of the Music City Bowl College Football Bowl Game Which Takes Place in December Each Year, and Brings Thousands of Visitors To Nashville. | 2020-06 | $1,000,000 |
| United Way of Greater Nashville (UWGN) | To Help Establish A Charitable Giving Fund in the City To Assist the Victims of the March 2020 Tornado That Impacted Sections of the City. | 2020-06 | $500,000 |
| Music City | Donation Representing the Net Proceeds of A Special T-Shirt Sale To Raise Funds for A Program of the Recipient That Provided Assistance To Local Victims of the 2020 Tornado and Pandemic. | 2020-06 | $41,316 |
| ...and 2 more grants made |
Who funds Nashville Convention and Visitors Bureau
Federal funding details
| Federal agency | CFDA code | Program name | Amount |
|---|
| Department of Commerce | 11.307 | ECONOMIC ADJUSTMENT ASSISTANCE | $596,347 |
Personnel at Nashville Convention and Visitors Bureau
| Name | Title | Compensation | Date of data |
|---|
| Jeff Mefford | Chief Financial Officer | $247,756 | 2021-06-07 |
| Bonna Johnson | Vice President , Corporate Communications | | 2020-10-01 |
| Debra Smith | Visitor Services and Digital Marketing / Vice President of Digital Marketing and Visitor Services | | 2020-10-01 |
| Caroline Smith | Vice President , Membership / Senior Director , Membership | | 2020-10-01 |
| Andrea Arnold | Senior Vice President , Public Affairs | | 2020-10-01 |
| ...and 10 more key personnel |
Financials for Nashville Convention and Visitors Bureau
| Revenues | FYE 06/2020 | FYE 06/2019 | % Change |
|---|
| Total grants, contributions, etc. | $10,000 | $0 | 999% |
| Program services | $25,981,104 | $38,433,382 | -32.4% |
| Investment income and dividends | $55,283 | $101,080 | -45.3% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $-58,614 | $-92,559 | 36.7% |
| Miscellaneous revenues | $62 | $1,476 | -95.8% |
| Total revenues | $25,987,835 | $38,443,379 | -32.4% |
Organizations like Nashville Convention and Visitors Bureau
| Organization | Type | Location | Revenue |
|---|
| San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $38,112,773 |
| Los Angeles Tourism & Convention Board (LATCB) | 501(c)(6) | Los Angeles, CA | $58,707,062 |
| Visit Tampa Bay | 501(c)(6) | Tampa, FL | $16,850,759 |
| Memphis Tourism Corporation | 501(c)(6) | Memphis, TN | $17,172,027 |
| Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $26,319,264 |
| Meet Minneapolis | 501(c)(6) | Minneapolis, MN | $12,960,859 |
| Visit Denver | 501(c)(6) | Denver, CO | $12,927,884 |
| Atlanta Convention and Visitors Bureau | 501(c)(6) | Atlanta, GA | $35,729,622 |
| Visit Orlando | 501(c)(6) | Orlando, FL | $80,519,755 |
| Philadelphia Convention and Visitors Bureau (PHLCVB) | 501(c)(6) | Philadelphia, PA | $17,346,622 |
Data update history
May 23, 2022
Posted financials
Added Form 990 for fiscal year 2020
May 23, 2022
Used new vendors
Identified 2 new vendors, including , and
October 9, 2021
Posted financials
Added Form 990 for fiscal year 2019
October 3, 2021
Used new vendors
Identified 4 new vendors, including , , , and
September 28, 2021
Used new vendors
Identified 3 new vendors, including , , and
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic development
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
- Address
- 150 4th Ave North G-250
- Nashville, TN 37219
- Metro area
- Nashville-Davidson--Murfreesboro--Franklin, TN
- County
- Davidson County, TN
- Website URL
- visitmusiccity.com/Â
- Phone
- (615) 259-4730
- Facebook page
- nashvillemusiccityÂ
- Twitter profile
- @visitmusiccityÂ
IRS details
- EIN
- 02-0700616
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 2003
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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