Power California (MIV)

See schedule onarrative change and cultural strategy: we use strategic communications, narrative, digital and cultural strategies to change the way young people of color are valued and positioned as leaders and decision-makers, and to change the way young people experience politics and use their civic Power to improve their communities. We also work with artists and communities of creatives, creating visuals and images that celebrate the cultural value of our communities.in 2022 we trained 25+ young people of color as spokespeople and published over 15 op-eds generating over 20 media hits. Our media coverage included major outlets with features and op-eds in merced county times, merced sun-star, the fresno bee, black voice news, msnbc, the san francisco chronicle, and radio bilingue, among others. We developed 10 communications leads across our alliance of youth organizing partners to build skills and advance shared messaging and narratives. We developed over 120 content pieces centering voter education, housing justice, redistricting issues, people over profit, and climate justice. Our digital engagement resulted in over 15,000 shares, comments, and messages on social media posts. Engaging video content and videos to increase public awareness and health education around covid-19, reaching over 16,000 young people across California. We reached over 1m young people across Power California digital channels sharing voter information and resources.

See schedule oorganizing programs: we work with young people (16-34) and youth organizing groups to strengthen their organizing muscle, youth engagement, and cultural strategy to build a sustained voting base with Power to mobilize young voters across California. We facilitate Power California alliance partner organizations across the state to mobilize 100,000 young voters annually, maximizing the impact and effectiveness of our combined efforts to engage and mobilize young voters. We built youth organizing capacity in regions of los angeles and the central valley, in order to strengthen regional muscle and infrastructure needed to expand civic Power for young people in areas where little youth organizing exists. Our organizing campaigns align our youth organizing around a youth centered budget agenda and advocates for housing and rental protections. In 2022 we launched our membership for young people of color (16-34) that builds a political home for organizing, leadership development, and relationship building. We launched 2 membership hubs in 2022 and engaged over 1,000 members statewide in digital and in-person actions. Throughout 2022 we trained and engaged over 4,000 young people across California. Power academies, youth convenings, trainings, workshops, rallies, and actions provide leadership spaces for young people to develop and hone skills in youth organizing, running phone banks, campaign strategy, voter education, political education, communications, canvasssing, voter education and outreach.

See schedule ofield campaigns: we build the infrastructure, capacity, and voting Power of young people of color through civic engagement. We have built a base of supporters with over 100,000 young voters of color statewide. With our alliance network of 10+ local grassroots youth organizations in rural, urban and suburban communities throughout the state we are building Power among young people of color across 20+ counties through youth organizing, voter education, and mobilization. Throughout 2022 we built the capacity of 15+ youth organizations organizing and building Power in places like the central valley, inland California, and southeast los angeles.in 2022, we engaged and mobilized over 50,000 young voters through phone and door to door. We reached over 45,000 voters via text and over 1m voters digitally.