Program areas at LATCB
Through sales & marketing activities to meeting planners, event attendees, leisure travelers and consumer & travel trade media, the Board helped Los Angeles county generate 39.92mm visitors in 2021.
With the goal of driving increased international traffic to Los Angeles international airport (lax), the Board conducted sales & marketing activities targeting non-u.s. meeting planners, leisure travelers and consumer & travel trade media. As a result, the Board helped lax welcome over 48.0mm travelers in 2021.
With the goal of increasing hotel stays in the city of Los Angeles, the Board conducted sales & marketing activities targeting meeting planners, event attendees, leisure travelers and consumer & travel trade media. As a result, the Board helped Los Angeles area hotels book 25.3mm room nights in 2021.
Personnel at LATCB
| Name | Title | Compensation | Date of data |
|---|
| Adam Burke | Board Member | $351,889 | 2022-10-11 |
| Ernest Wooden | President and Chief Executive Officer | $725,611 | 2021-06-30 |
| Carolyn Steffen | Chief Financial Officer | $198,427 | 2023-04-26 |
| Donald Skeoch | Chief Marketing Officer | $317,805 | 2022-06-30 |
| Darren K. Green | Board Member | $237,400 | 2022-10-11 |
| ...and 8 more key personnel |
Financials for LATCB
| Revenues | FYE 06/2022 | FYE 06/2021 | % Change |
|---|
| Total grants, contributions, etc. | $24,654,251 | $8,138,731 | 202.9% |
| Program services | $18,018,579 | $12,207,745 | 47.6% |
| Investment income and dividends | $984 | $206 | 377.7% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $331,513 | $817,569 | -59.5% |
| Total revenues | $43,005,327 | $21,164,251 | 103.2% |
Organizations like LATCB
| Organization | Type | Location | Revenue |
|---|
| Visit Tampa Bay | 501(c)(6) | Tampa, FL | $16,723,785 |
| Nashville Convention and Visitors Bureau | 501(c)(6) | Nashville, TN | $32,584,814 |
| Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $32,926,540 |
| San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $15,738,684 |
| Memphis Tourism Corporation | 501(c)(6) | Memphis, TN | $18,472,607 |
| Wisconsin Dells Visitor & Convention Bureau (WDVCB) | 501(c)(6) | Wisconsin Dells, WI | $17,110,395 |
| Choose Chicago (CCTB) | 501(c)(6) | Chicago, IL | $19,015,508 |
| Experience Columbus | 501(c)(6) | Columbus, OH | $15,584,006 |
| Visit Denver | 501(c)(6) | Denver, CO | $29,420,988 |
| VisitDallas (DCVB) | 501(c)(6) | Dallas, TX | $23,486,746 |
Data update history
June 6, 2023
Updated personnel
Identified 17 new personnel
May 26, 2023
Used new vendors
Identified 2 new vendors, including , and
May 14, 2023
Used new vendors
Identified 3 new vendors, including , , and
February 4, 2023
Posted financials
Added Form 990 for fiscal year 2020
October 11, 2022
Updated personnel
Identified 8 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic development
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
- Address
- 633 W 5th St Ste 1800
- Los Angeles, CA 90071
- Metro area
- Los Angeles-Long Beach-Anaheim, CA
- County
- Los Angeles County, CA
- Website URL
- discoverlosangeles.com/Â
- Facebook page
- losangelesfanÂ
- Twitter profile
- @tourismlaÂ
IRS details
- EIN
- 95-3165255
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1977
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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