Cause IQ organization profile

Los Angeles Tourism & Convention Board (LATCB)

Program areas | Form 990s | Financials | Vendors | Personnel | Peers

LATCB is a visitor or convention bureau based in Los Angeles, CA that was founded in 1977. As of 2018 they had $56 million in revenue and $21 million in assets.

The mission of the Los Angeles Tourism & Convention Board (LATCB) is to advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it.

Previous legal names or variations of their name include: La The Convention And Visitors Bureau.

Fiscal year end:
Revenue trends:
Asset trends:

Program areas at LATCB

Through sales & marketing activities to meeting planners, event attendees, leisure travelers and consumer & travel trade media, the Board helped Los Angeles county generate a record-breaking 48.5mm visitors in 2017.

With the goal of driving increased international traffic to Los Angeles international airport (lax), the Board conducted sales & marketing activities targeting non-u.s. meeting planners, leisure travelers and consumer & travel trade media. As a result, the Board helped lax welcome over 84.6mm travelers in 2017.

With the goal of increasing hotel stays in the city of Los Angeles, the Board conducted sales & marketing activities targeting meeting planners, event attendees, leisure travelers and consumer & travel trade media. As a result, the Board helped Los Angeles area hotels book a record 29.4mm room nights in 2017.

Form 990s for LATCB

Fiscal year endingDate received by IRSFormPDF link
2018-06Aug 16, 2019990View PDF
2017-06Jul 18, 2018990View PDF
2016-06Sep 29, 2017990OView PDF
2015-06Aug 4, 2016990OView PDF
2014-06Aug 26, 2015990OView PDF
...and five more Form 990 PDFs

Financials for LATCB

Total grants, contributions, etc.$22,725,310
Program services$32,914,764
Investment income and dividends$6,634
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-18,314
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$927,876
Total revenues$56,556,270

Vendors for LATCB

VendorServicesAmount paidDate
Google IncSoftware2019-08-29
██████Content management system software2019-08-27
██████████Fundraising software2019-08-27
███ ███ ███Tax accounting2019-05-13
██████████ ███Advertising$1,293,2082018-06-01
██████ ██████ ██████Float Design$401,4602018-06-01
█████████ ████████ ███Advertising$1,318,0632018-06-01
███████ ███████████ ███Production Company$1,095,1592018-06-01
...and six more vendors

Personnel at LATCB

NameTitleCompensationMost recent data
Ernest WoodenPresident and Chief Executive Officer$694,986June 30, 2018
Jessica LallPresident and Chief Executive Officer , Central City Association of Los Angeles Los Angeles , Ca / President and CEO, Central City Association of Los Angeles Los Angeles, Ca-May 21, 2020
████ █████Cao and Chief Financial Officer$260,911May 21, 2020
██████ ██████Chief Marketing Officer$425,317June 30, 2018
█████ █████████Vice President , Human Resources$218,061June 30, 2018
██████ ██ █████Senior Vice President , Sales$292,096May 21, 2020
████████ ██████████Senior Vice President , Business Affairs$318,231June 30, 2018
█████ █████████Vice President , Hotel Sales$211,772June 30, 2018
█████ █████Vice President , PR Communications$200,157June 30, 2018
█████ █████Vice President , Consumer Insights$210,539June 30, 2018
...and nine more key personnel

Peer convention centers and visitor bureaus

1San Francisco Travel Association501(c)(6)$32 millionSan Francisco, CA
2San Diego Tourism Authority / San Diego Convention and Tourist Bureau501(c)(6)$42 millionSan Diego, CA
3Travel Portland501(c)(6)$29 millionPortland, OR
4Visit Orlando501(c)(6)$73 millionOrlando, FL
5Hawaii Visitors and Convention Bureau (HVCB)501(c)(6)$33 millionHonolulu, HI
6Visit Salt Lake501(c)(6)$15 millionSalt Lake City, UT
7Visit Denver501(c)(6)$39 millionDenver, CO
8Detroit Metro Convention and Visitors Bureau (DMCVB)501(c)(6)$19 millionDetroit, MI
9Discover The Palm Beaches501(c)(6)$16 millionWest Palm Beach, FL
10Visit Austin501(c)(6)$14 millionAustin, TX
11Atlanta Convention and Visitors Bureau501(c)(6)$33 millionAtlanta, GA
12Gwinnett Convention and Visitors Bureau (GCVB)501(c)(6)$24 millionDuluth, GA
13Memphis Tourism Corporation501(c)(6)$16 millionMemphis, TN
14Visit Tampa Bay501(c)(6)$16 millionTampa, FL
15Scottsdale Convention and Visitors Bureau501(c)(6)$16 millionScottsdale, AZ
16Charleston Area Convention and Visitors Bureau501(c)(6)$19 millionCharleston, SC
17Choose Chicago (CCTB)501(c)(6)$34 millionChicago, IL
18Visit Indy501(c)(6)$16 millionIndianapolis, IN
19Visit Baltimore501(c)(6)$16 millionBaltimore, MD
20Philadelphia Convention and Visitors Bureau (PHLCVB)501(c)(6)$20 millionPhiladelphia, PA
21Greater Miami Convention and Visitors Bureau (GMCVB)501(c)(6)$36 millionMiami, FL
22Visit Seattle501(c)(6)$23 millionSeattle, WA
23Osceola Convention and Visitors Bureau501(c)(6)$24 millionKissimmee, FL
24Destination DC501(c)(6)$24 millionWashington, DC
25New Orleans and Company501(c)(6)$37 millionNew Orleans, LA