Program areas at LATCB
Through sales & marketing activities to meeting planners, event attendees, leisure travelers and consumer & travel trade media, the Board helped Los Angeles county generate a record-breaking 50.7mm visitors in 2019.
WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 87.5 MM TRAVELERS IN 2018 and 88.1 MM Travelers in 2019.
With the goal of increasing hotel stays in the city of Los Angeles, the Board conducted sales & marketing activities targeting meeting planners, event attendees, leisure travelers and consumer & travel trade media. As a result, the Board helped Los Angeles area hotels book a record 30.578mm room nights in 2019.
Personnel at LATCB
| Name | Title | Compensation | Date of data |
|---|
| Jessica Lall | President and CEO, Central City Association of Los Angeles Los Angeles, Ca | $0 | 2020-05-21 |
| Adam Burke | Chief Financial Officer | $280,396 | 2022-10-11 |
| Carolyn Steffen | Vice President , Finance | $210,552 | 2022-10-11 |
| Darren K. Green | Senior Vice President , Sales | $301,310 | 2022-10-11 |
| Carl Schuster | Secretary - Treasurer of the La Tourism Board | | $0 | 2022-10-11 |
| ...and 5 more key personnel |
Financials for LATCB
| Revenues | FYE 06/2020 | FYE 06/2019 | % Change |
|---|
| Total grants, contributions, etc. | $18,887,222 | $23,968,278 | -21.2% |
| Program services | $23,377,159 | $33,836,931 | -30.9% |
| Investment income and dividends | $138 | $1,543 | -91.1% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $847,392 | $900,310 | -5.9% |
| Total revenues | $43,111,911 | $58,707,062 | -26.6% |
Organizations like LATCB
| Organization | Type | Location | Revenue |
|---|
| San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $38,112,773 |
| Nashville Convention and Visitors Bureau | 501(c)(6) | Nashville, TN | $25,987,835 |
| Destination DC | 501(c)(6) | Washington, DC | $14,793,249 |
| Travel Portland | 501(c)(6) | Portland, OR | $25,485,635 |
| Visit Tampa Bay | 501(c)(6) | Tampa, FL | $16,850,759 |
| Memphis Tourism Corporation | 501(c)(6) | Memphis, TN | $17,172,027 |
| Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $26,319,264 |
| Visit Denver | 501(c)(6) | Denver, CO | $12,927,884 |
| Atlanta Convention and Visitors Bureau | 501(c)(6) | Atlanta, GA | $35,729,622 |
| Meet Minneapolis | 501(c)(6) | Minneapolis, MN | $12,960,859 |
Data update history
October 11, 2022
Updated personnel
Identified 8 new personnel
October 9, 2021
Posted financials
Added Form 990 for fiscal year 2019
September 28, 2021
Used new vendors
Identified 3 new vendors, including , , and
August 31, 2021
Updated personnel
Identified 6 new personnel
November 28, 2020
Used new vendors
Identified 10 new vendors, including , , , , , , , , , and
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
- Address
- 633 W 5th St Suite 1800
- Los Angeles, CA 90071
- Metro area
- Los Angeles-Long Beach-Anaheim, CA
- County
- Los Angeles County, CA
- Website URL
- discoverlosangeles.com/Â
- Facebook page
- losangelesfanÂ
- Twitter profile
- @tourismlaÂ
IRS details
- EIN
- 95-3165255
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1977
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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