Indiana Soybean Alliance

Market development has two strategic objectives. The first objective is to increase livestock and meat exports. Isa accomplishes this by investing in initiatives that increase red meat and poultry exports to targeted countries. The second objective is to increase market preference and number of exports for us soybeans and Soybean products. The initiatives in this objective are to increase exports in targeted countries, invest in feed trials, utilize industry partners to increase biodiesel demand and to provide information and education on program efforts to decision makers.

Value creation has three strategic objectives. The first objective is the investment in growth of high-oleic Soybean oil foods and products which add value to the soybeans grown in Indiana. The second objective is to support research for developing food products that increase the value of Soybean products. The third objective is to develop new industrial uses for Soybean products, with a focus on petroleum replacements.

Sustainability has three strategic objectives. The first objective is to continue to increase the number of acres in Indiana utilizing environmentally and economically sustainable production practices by targeting meeting nutrient loss reduction goals in Indiana. The second objective is to increase community awareness of agriculture and its economic value to the community. Isa looks to do this by using partners to amplify messages and conveying checkoff education and information on the economic value of agriculture to decision makers. The third objective is to support efforts that reduce production and input costs and improve on-farm profitability. The initiatives under this objective are identifying opportunities to improve on-farm profitability and seek non-traditional value generation.