Houston Livestock Show and Rodeo

- Overall Demographics for 2020 (includes Grounds, Season Ticket Holders, and Individual Ticket Buyers): Average Age 37, 35% male and 65% female. - Together with the HLSR Educational Fund, the Houston Livestock Show and Rodeo made an educational commitment of more than $27 million for 2020. Premiums to exhibitors and calf scramble participants are paid from HLSR operations. Scholarships, grants and graduate assistantships are awarded through the HLSR Educational Fund. The commitment included: - $14,286,000 in scholarships to be awarded this summer - $8,309,250 for junior show exhibitors and calf scramble participants - $3,746,720 in educational program grants - $662,240 in graduate assistantships - More than 35,000 volunteers on more than 108 different committees donated their time and talent to the show, reducing expenses and assisting in the above listed program accomplishments. - The Worlds Championship Bar-B-Que Contest helped kick off the Show with 219,457 people in attendance from February 27-29. - The Houston Livestock Show and Rodeo was scheduled for March 3-22, 2020. The City of Houston ordered the Livestock Show to close on March 11, 2020 because of the continued spread of COVID-19, shortening the planned 20 day run by 12 days. This unexpected occurrence resulted in reduced revenues from operations. The extent of the impact of the COVID-19 pandemic on operational and financial performance will depend on future developments, including the duration of the outbreak and related travel advisories and restrictions, all of which are highly uncertain and cannot be predicted. - Considering the pandemic, the Houston Livestock Show and Rodeo hosted auctions online to support 2020 Junior Exhibitors. These online auctions were for pre-registered donors who would have otherwise attended these live auctions. Houston Livestock Show and Rodeo awarded more than $9.3 million in premiums to 2020 Junior exhibitors impacted by the early closure. These premiums were possible thanks to the generosity shown during the Rodeos first-ever online auctions. - Through the generosity of donors and stewardship of existing resources, The Houston Livestock Show and Rodeo was able to fulfill all of its 2020 Educational Commitment, despite being shutdown on early due to the COVID-19 pandemic.

Houston Livestock Show and Rodeo makes grants to the affiliated organization Houston Livestock Show & Rodeo Educational Fund (EIN: 76-0260204) in support of approximately $18.9 million in scholarships and educational grants awarded.