EIN 94-3268357

Heyday

IRS 501(c) type
501(c)(3)
Num. employees
13
Year formed
1974
Most recent tax filings
2021-12-01
NTEE code, primary
Description
Heyday is an independent, nonprofit publisher and unique cultural institution. They promote widespread awareness and celebration of California's many cultures, landscapes, and boundary-breaking ideas.
Total revenues
$2,725,467
2021
Total expenses
$2,254,737
2021
Total assets
$2,302,946
2021
Num. employees
13
2021

Program areas at Heyday

Heyday publishes approximately 20 new books a year. We specialize in nonfiction about California, focusing on nature, Indigenous cultures, history, and social justice.
Heyday serves as fiscal sponsor for its author John Muir Laws, who runs a nature journaling club and organizes a related annual conference.

Who funds Heyday

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$36,800
Silicon Valley Community Foundation (SVCF)Arts & Culture$30,000
The San Francisco Foundation (TSFF)To Support the California Voices Series of Susan Griffin's Book on Phoebe Hears, To Support the "harlem of the West" Book.$20,000
...and 5 more grants received

Personnel at Heyday

NameTitleCompensation
Gayle WattawaGeneral Manager$98,305
Diane LeeDevelopment Director / Art Director and Production Director
Christopher MiyaSales Director / Sales Manager
Terria SmithArt Director and Production Director / Director of the Berkeley Roundhouse
Julie CoryellMarketing and Publicity Manager
...and 10 more key personnel

Financials for Heyday

RevenuesFYE 12/2021
Total grants, contributions, etc.$907,058
Program services$248,817
Investment income and dividends$103
Tax-exempt bond proceeds$0
Royalty revenue$2,393
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$1,539,486
Miscellaneous revenues$27,610
Total revenues$2,725,467

Form 990s for Heyday

Fiscal year endingDate received by IRSFormPDF link
2020-122021-10-19990View PDF
2019-122020-10-22990View PDF
2018-122020-02-05990View PDF
2017-122018-12-22990View PDF
2016-122017-12-22990View PDF
...and 7 more Form 990s
Data update history
May 9, 2023
Updated personnel
Identified 3 new personnel
July 7, 2022
Posted financials
Added Form 990 for fiscal year 2020
July 3, 2022
Received grants
Identified 1 new grant, including a grant for $10,000 from The Miner Anderson Family Foundation
July 2, 2022
Updated personnel
Identified 1 new personnel
September 23, 2021
Received grants
Identified 1 new grant, including a grant for $2,500 from Foster Art and Wilderness Foundation
Nonprofit Types
Social advocacy organizationsArts, culture, and humanities nonprofitsMedia and communications organizationsCharities
Issues
EducationArts, cultural, and humanitiesDiseases and disorders
Characteristics
Receives government fundingTax deductible donationsFiscal sponsor
General information
Address
1808 San Pablo Ave Ste A
Berkeley, CA 94702
Metro area
San Francisco-Oakland-Berkeley, CA
County
Alameda County, CA
Website URL
heydaybooks.com/ 
Phone
(510) 549-3564
Facebook page
heydaybooks 
Twitter profile
@heydaybooks 
IRS details
EIN
94-3268357
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1974
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A33: Printing, Publishing
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
Free account sign-up

Want updates when Heyday has new information, or want to find more organizations like Heyday?

Create free Cause IQ account