Program areas at Harmony Labs
Harmony Labs is a media research lab, using science, data, and creativity to research and reshape our relationship with media. Our unique approach rests on a commitment to rigorous participatory public research, an unrivaled data platform, with transparent, principled data practices, and ongoing investment in exploration, invention, and creativity.we're building a community of private media companies that donate the data we need to understand what's going on in our media systems, and how they affect people, communities, and society as a whole. Our data philanthropy community includes big companies, like nielsen and comscore, and smaller startups, like peakmetrics, that are scraping different corners of the web, news, television, radio, and other kinds of media. This data philanthropy supports our research efforts including, for example, an adjacent community of academic researchers (Harmony Labs research network) who are using these data to study and improve media systems.in addition, we harness these industry and research relationships for our narrative observatory, a first-of-its-kind data tool that empowers content creators, advocates, and funders to find, reach, and resonate with the right audience in today's media minefield. The narrative observatory delivers audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content to our partners.we work with a wide range of partners on issues of existential importance, like climate, gun violence, political corruption, artificial intelligence, and more, using an approach to research that is rigorous, participatory, and 100% public. One of the first papers we co-authored looked at fracking narratives in documentary film. The outputs we've created with our partners include websites, presentations, peer-reviewed publications, toolkits, curriculum, interactives, white papers, and media. And our work has been covered in the press, including the new york time, wired and more.founded by john s. johnson in 2008, Harmony Labs is a 501(c)3 incorporated in new york state. Funders include atlantic foundation, bill & melinda gates foundation, robert wood johnson foundation, john d. and catherine t. macarthur foundation, open society foundations, nathan cummings foundation, google, and more.