EIN 54-0843118

WHRO Public Media

IRS 501(c) type
501(c)(3)
Num. employees
146
Year formed
1961
Most recent tax filings
2023-06-01
NTEE code, primary
Description
Non-profit public media enterprise providing impactful local and educational content through television broadcasting and online education services for Virginia schools.
Also known as...
Hampton Roads Educational Telecommunications Association
Total revenues
$15,830,203
2023
Total expenses
$17,556,723
2023
Total assets
$31,548,718
2023
Num. employees
146
2023

Program areas at WHRO Public Media

Broadcast and digital content- Whro Public Media is the the local Public television broadcaster in eastern Virginia, providing quality television programming on four channels 24 hours a day. From children's shows like sesame street, daniel tiger's neighborhood to pbs showcase programs like nova, masterpiece, pbs newshour, american experience and frontline, Whro -tv 15 provides quality programming for all ages. Local broadcasts and digital content include, curate, and documentaries such as city voices: homelessness to hopefulness. Whro broadcasts Educational television that delights children while building reading, science, technology and math skills, programs for life-long learning, Public affairs analysis and documentaries, performance programming celebrating cultural diversity and the country, acclaimed history, science and nature programming, and the best in independent films. Whrv 89.5 fm radio is the place to hear npr programs like morning edition and all things considered, american Public Media's marketplace, as well as alternative, jazz and folk music. Another view hosted by barbara hamm lee provides a forum to the open exchange of ideas and opinions. Podcasts/broadcasts include out the box album of the week, opening night with rebecca evans, birdnotes, educationally speaking, the emerging leaders smart pill, writer's block and arts conversations. Whro 90.3 fm radio provides 24-hour classical music and fine arts programming and is an important connection between the many fine performing arts organizations in the area and the community through partnerships to record and broadcast concerts, promote events, and highlight the rich cultural offerings of our region including broadcasts of performances by visiting artists.
Delivers early learning, teacher training, and online content creation and distribution services, including online high school education courses correlated to the Virginia standards of learning, and a digital asset library of tens of thousands of rich Media elements provided to all registered Public, private and home school teachers and students, and all school divisions in the state.
Providing internet access to schools and students, and telecommunications for cell phone companies 24/7, 365 days. Provides technology services to the internal staff and platforms for streaming services. Provides maintenance, repair and engineering services for television and radio studios and our transmitters located throughout eastern Virginia.

Who funds WHRO Public Media

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Corporation for Public BroadcastingTVCSG$1,326,430
Corporation for Public BroadcastingRCSG$404,496
Hampton Roads Community FoundationEducation$107,634
...and 28 more grants received totalling $2,127,844

Personnel at WHRO Public Media

NameTitleCompensation
Bertel SchmidtPresident and Chief Executive Officer$292,119
Amy SokolChief Financial Officer$124,474
Chris GunnufsenVice President of Technology$109,860
Dina DodsonVice President of Digital Strategies
Mitzi Fehl-SewardVice President of Digital Learning
...and 20 more key personnel

Financials for WHRO Public Media

RevenuesFYE 06/2023
Total grants, contributions, etc.$8,859,914
Program services$4,627,567
Investment income and dividends$363,933
Tax-exempt bond proceeds$0
Royalty revenue$1,940,968
Net rental income$10,731
Net gain from sale of non-inventory assets$-50,077
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$77,167
Total revenues$15,830,203

Form 990s for WHRO Public Media

Fiscal year endingDate received by IRSFormPDF link
2023-062023-11-15990View PDF
2022-062023-02-28990View PDF
2021-062022-01-18990View PDF
2020-062021-04-05990View PDF
2019-062020-02-07990View PDF
...and 9 more Form 990s

Organizations like WHRO Public Media

OrganizationLocationRevenue
KlruAustin, TX$16,383,398
Cincinnati Educational Television (CET)Cincinnati, OH$7,011,686
KvieSacramento, CA$16,542,728
KNPB PBS Reno (KNPB)Reno, NV$6,747,182
Cascade Public MediaSeattle, WA$41,687,198
Think TVDayton, OH$5,320,529
KCPTKansas City, MO$14,417,252
Greater New Orleans Educational Television FoundationNew Orleans, LA$11,063,137
Nashville Public TelevisionNashville, TN$8,012,439
South Florida PBSBoynton Beach, FL$12,247,643
Data update history
December 29, 2023
Posted financials
Added Form 990 for fiscal year 2023
December 28, 2023
Updated personnel
Identified 7 new personnel
October 25, 2023
Received grants
Identified 7 new grant, including a grant for $1,326,430 from Corporation for Public Broadcasting
July 13, 2023
Used new vendors
Identified 2 new vendors, including , and
July 10, 2023
Used new vendors
Identified 13 new vendors, including , , , , , , , , , , , , and
Nonprofit Types
Arts, culture, and humanities nonprofitsMedia and communications organizationsTelevision producers / broadcastersCharities
Issues
Arts, cultural, and humanities
Characteristics
MembershipsLobbyingState / local levelEndowed supportCommunity engagement / volunteeringTax deductible donations
General information
Address
5200 Hampton Blvd
Norfolk, VA 23508
Metro area
Virginia Beach-Norfolk-Newport News, VA-NC
County
Norfolk city, VA
Website URL
whro.org/ 
Phone
(757) 889-9400
Facebook page
WHROEducation 
Twitter profile
@whroeducation 
IRS details
EIN
54-0843118
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1961
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A32: Television
NAICS code, primary
51512: Television Broadcasting
Parent/child status
Independent
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