Program areas at Greentreks Network
4a. In 2019, Greentreks continued its long running partnership with the phiadelphia water department (pwd), and was responsible for conceiving, producing, and helping disseminate numerous short videos that helped local watershed organizations grow their volunteer clean up corps, supported neighborhood stewardship groups, and inspired individuals to manage stormwater runoff on their properties. We continued to help pwd grow awareness of the city's innovative green city clean waters program and the importance of green space to the quality of life in the city as well as throughout the surrounding communities, and promoted the fact that philadelphia's drinking water is healthy and safe and abundantly available at a fraction of the cost of bottled alternatives.
4c. And Greentreks created a new videos series in collaboration with tacony-tookany/frankford watershed partnership (ttf) to bring greater awareness to the important work of the organization. Focused on local community members who have become involved in protecting their local parklands and waterways through the exposure and knowledge they have gained by participating in ttf block parties, bird walks, or nature education days, these videos have helped ttf gain new funding support, engage new audiences, and most importantly, get more members of their local community involved.
4b. Greentreks also built upon its previous work with the brandywine conservancy in 2019, developing a social media program and a dozen short videos targeting the 25 municipalities throughout chester, Delaware, and lancaster counties which make up the brandywine greenway. The highly successful series was created to touch on core interests of a variety of audience groups and act as an entry point to larger discussions about the intersection between land use/water/economy and the importance of smart growth, buffer zones, recreational access, trails, open space, healthy waterways, and more.