Greater Public

Membership education and promotion: The purpose of the Program is to educate public media organizations on fundraising best practices; to develop, research and implement fundraising trends; and to utilize proven fundraising techniques in direct-mail solicitations in furtherance of GP's mission. This program aims to eliminate significant barriers, such as financial costs and minimum quantity requirements, that prevent public media organizations from obtaining access to expertise, best practices, and proven fundraising techniques. The program currently serves 68 public media organizations, and participation is voluntary.

Membership roundtables: Greater Public's membership programming adapted to the changing needs of members in 2022. GP continued to offer roundtables and focus on the needs of stations by size and programming. We also provided corporate support, sustaining membership management and adapted our practices in mid-level and major giving fundraising. Special programming included updates to planned giving resources and the formation of a DE&I advisory group of BIPOC members to help shape and advise content and program offerings.

Public Media Development and Marketing Conference (PMDMC): The Public Media Development and Marketing Conference is an annual event that brings together professionals and organizations in the public media industry to discuss current issues, share best practices, and explore innovative ideas for development and marketing strategies. This conference provides a valuable opportunity for attendees to network with peers and learn from experts in the field. After several years of virtual-only conferences due to COVID, the PMDMC returned to an in-person format in 2022 and attracted nearly 1,110 attendees to the event in Chicago.

In 2022 Greater Public developed and offered a six week training program for new corporate support professionals to help them successfully begin their jobs. We also offered two leadership training opportunities: the DEI Executive Forum for senior leaders and the Inclusive Manager Program for mid-level leaders, providing tools and honing skills to enhance equity and inclusiveness at public media organizations.