EIN 59-3043408

Family First

IRS 501(c) type
501(c)(3)
Num. employees
47
City
State
Year formed
1991
Most recent tax filings
2022-12-01
Description
Family First provides practical resources, radio segments, and promotes family-strengthening principles to help people love their family well.
Also known as...
Florida Family Council
Total revenues
$10,591,645
2022
Total expenses
$7,631,484
2022
Total assets
$6,837,722
2022
Num. employees
47
2022

Program areas at Family First

Fatherhood program:all pro dad is our innovative fatherhood program helping men to be better dads. Our spokesmen, events, all pro dad chapters based program, daily emails and allprodad.com website inspire and equip fathers to be actively involved in their children's lives. Allprodad.com has 1,143,279 unique pageviews and 648,863 unique users each month. In-kind services valued at $278,881 was received but not reflected in contribution income on part viii, line 1h.
Family minute purpose:the Family minute with mark merrill is our popular daily radio feature airing on 332 radio stations and reaching about 6,739,858 people each week with practical everyday advice on marriage, parenting and Family relationships. Family minute also broadcasts on american forces network. Everyday, the Family minute is sent free to e-mail recipients in a quick-to-read format. Familyminute.com has 181,490 unique pageviews and 39,136 unique users each month. In-kind use of tv and radio airtime valued at $2,104,222 was received but not reflected in contribution income on part viii, line 1h.
Motherhood program purpose:imom is our motherhood program designed to help mothers grow wise, healthy, purpose-minded, and relationally-focused children. Our imom resources, daily emails and imom.com website gives mothers the tools they need to connect with their children. Imom.com has 971,807 unique pageviews and 552,128 unique users each month. In-kind services valued at $21,927 was received but not reflected in contribution income on part viii, line 1h.
Public education purpose:family First promotes family-strengthening principles through media, events, websites and Family resources. The Family First license plate program and the voluntary check off program encourage people to make Family a top priority.estore:family First sells products through an online store that promote the organization's mission. This is outsourced to an outside vendor and Family First does not actually manage the online store or fulfillment.

Who funds Family First

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
National Christian Foundation / Natl Christian Charitable FDN IncGrowth$595,400
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$45,075
Foundation for Christian Ministries$33,000
...and 24 more grants received totalling $956,108

Personnel at Family First

NameTitleCompensation
Mark W. MerrillFounder and President$478,232
Daniel FarraChief Operating Officer
Susan MerrillChief Marketing and Program Officer$134,626
Angel bishopDirector of Operations$121,644
Bj FosterDirector of Content
...and 16 more key personnel

Financials for Family First

RevenuesFYE 12/2022
Total grants, contributions, etc.$10,300,661
Program services$25,165
Investment income and dividends$33,893
Tax-exempt bond proceeds$0
Royalty revenue$206,694
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$19,847
Miscellaneous revenues$5,385
Total revenues$10,591,645

Form 990s for Family First

Fiscal year endingDate received by IRSFormPDF link
2022-122023-05-15990View PDF
2021-122022-05-13990View PDF
2020-122021-06-01990View PDF
2020-122021-05-26990View PDF
2019-122020-08-20990View PDF
...and 9 more Form 990s
Data update history
January 25, 2024
Updated personnel
Identified 15 new personnel
January 1, 2024
Received grants
Identified 8 new grant, including a grant for $595,400 from National Christian Foundation / Natl Christian Charitable FDN Inc
October 26, 2023
Received grants
Identified 18 new grant, including a grant for $662,021 from National Christian Foundation / Natl Christian Charitable FDN Inc
August 12, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 7, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Social advocacy organizationsHuman service organizationsCharities
Issues
Human services
Characteristics
Political advocacyLobbyingFundraising eventsState / local levelReceives government fundingCommunity engagement / volunteeringTax deductible donations
General information
Address
5509 W Gray St 100
Tampa, FL 33609
Metro area
Tampa-St. Petersburg-Clearwater, FL
Website URL
familyfirst.net/ 
Phone
(813) 222-8300
Facebook page
floridafamilypolicycouncil 
Twitter profile
@flpolicyinsider 
IRS details
EIN
59-3043408
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1991
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
P01: Human Services Alliances and Advocacy
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
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