Program areas at Downtown Cleveland Alliance
Downtown ambassador program (clean & safe) - working from our central operations center with full communications capabilities, dozens of cross-trained team members work shifts spanning 18 hours a day to create a cleaner, safer, better environment for everyone Downtown. Our clean and safe ambassadors spend most of their time providing hospitality services. They're trained to help with information on hotels, restaurants, attractions, events, conventions, and parking locations and costs. They're also knowledgeable about local ordinances such as panhandling, loitering, and solicitation and are in contact with peace officers if a situation requires action.
The metrohealth Cleveland juneteenth freedom festival was produced in partnership with karamu house, ingenuity Cleveland and 70+ sponsors and supporters. The group's aim is to educate, celebrate, and activate participants around the history of black culture. Nearly 10,000 clevelanders showed up to celebrate and enjoy educational experiences, family friendly activities, a vendor village, a full day of live art, music and literary performances and the fireworks finale. We continue to receive rave reviews from festival goers about the diversity, energy, and our way of highlighting the richness of african american culture right here in Cleveland.
Holiday lighting ceremony (winterland) - winterland is one of Cleveland's most beloved traditions and well attended events. The lights and decorations that are activated during this holiday lighting ceremony create a festive atmosphere in public square and playhouse square to accompany the full schedule of activities that continue Downtown throughout the holiday season. Dca has proudly been at the helm of winterland since 1998. The program is both more economical for the Alliance and manageable for visitors, while providing a spectacular holiday experience for the greater Cleveland community. Winterland attracts an estimated 30,000 visitors Downtown each year. We continue to maintain and build our strong partnerships in the public and private sector that make the event possible. The winterland committee we organize works hard to collaborate with venues and vendors to design a Downtown experience that will attract local participants, as well as visitors from throughout the region and state. Winterland is a family-oriented initiative that aims to make it easy and appealing for families to spend an entire day and evening Downtown.