Program areas at DMAI
Products & services:the event impact calculator measures the economic value of an event and calculates its return on investment to local taxes. There are four distinct modules: meetings, sports, festivals & cultural events and local & public events. With more than 244 destination organizations using the tool in over 12 countries, the event impact calculator has been established as an industry standard with over 89,000 events analyzed in 2021. In addition, we have industry collaborations with sportseta and iavm so their members can subscribe to the tool. 2021 was the 10th anniversary of the meetings module launch. 5 statewide models are currently in use.destinationnext is a strategic planning tool that provides destination organizations with practical actions and strategies for sustainable success in a dramatically changing world. Over 280 Destinations have utilized destinationnext to strategically assess their Destinations. 29 assessments were completed in 2021.the globally recognized destination marketing accreditation program (dmap) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. Achieving dmap accreditation positions a destination organization or cvb as a valued and respected organization in local communities and increases credibility among stakeholders. Since 2006, the destination marketing accreditation program board of directors has accredited morethan 225 organizations with more than 197 organizations currently registered. In 2021, 10 organizations completed the accreditation process and received their dmap designation.
Communications:in 2021, Destinations International's online community had 13,967 logins, 667 posts, 415 responses, and 252 discussion threads. In 2021, we served 5675 destination professionals, 570 member organizations and 37 business members and partners. Our website, www.destinationsinternational.org, had over 311,161 visits and over 557,616page views.
Meetings & education:certified destination management executive (cdme) is the industry's highest individual educational achievement. The program focuses on vision, leadership, productivity and implementing business strategies. In 2021, 6 individuals completed the requiredcourse work and achieved their cdme designation.in 2021 Destinations International offered facetoface, virtual and hybrid events. Over 16 industry webinars were offered in 2021. The 2021 annual convention was a hybrid event with over 1,138 attendees. Four virtual, four hybrid and two facetoface summits were designed to provide destination members with the opportunity to learn more about specific trends and issues through peertopeer networking and learning. The summits were attended by approximately 2538 destination professionals. Subjects covered included ceo, cmo, membership, sales & services, visitor services and advocacy. In 2021, Destinations International launched the professional in destination management (pdm)